Truly Logo

Truly LogoTruly Logo PNG

When designers created the logo Truly, they assumed that it should represent the brand’s name and go well with any packaging design. Therefore, they chose a neutral option – a black wordmark that equally complements the image of dark blue blueberries, green lime, red watermelon, or yellow lemon.

Truly: Brand overview

Founder:Hard Seltzer Beverage Company
Boston, Massachusetts, United States
Hard Seltzer Beverage Company, a subsidiary of Boston Beer Co., introduced a gluten-free, low-calorie drink under the brand Truly Spiked & Sparkling in the US in 2016. This happened amid the growing popularity of flavored carbonated water. Experimenters decided to create an alcoholic version, using natural fruit flavors for a refreshing effect. Initially, a seltzer with pomegranate, pomelo, grapefruit, and lime flavors was released.

Meaning and History

Truly Logo History

As Truly developed in the market, drinks with various shades of flavors began to appear – from berry to tropical. Nevertheless, it was still ordinary carbonated water with added alcohol obtained from the fermentation of cane sugar. In 2021 and 2022, hard seltzer sales plummeted. To save its brand, Boston Beer Co. changed the product’s recipe and replaced the flavoring with real fruit juice. This became known in October 2022. However, the company decided to maintain the visual identification of the trademark, as colorful cans with images of plant ingredients evoke a sense of freshness and purity. The minimalist wordmark with the drink’s name serves a marketing role, making the brand recognizable.

The logo contains a black inscription, “TRULY HARD SELTZER,” which is divided into two lines. The top line contains the first word in a unique, bold font, and “TRULY” is significantly larger than the phrase “HARD SELTZER” below it. This way, the designers have placed semantic accents, emphasizing the primary importance of the brand name and only then mentioning the product variety. At the very bottom, there is a long, wide stripe complemented by rectangular “borders” on the edges. The first letter, “T,” has similarly shaped serifs but pointing in the opposite direction.

What is Truly?

Truly is a trademark of Hard Seltzer Beverage Company, which, in turn, belongs to Boston Beer Company. The brand was launched in 2016 under the name Truly Spiked & Sparkling. Its main product is hard seltzer, a low-alcohol beverage made from carbonated water, fermented cane sugar, and natural fruit juice. It is positioned as a light and refreshing alternative to cocktails, beer, and wine.

The Truly logo represents the name of the beverage and is used not only in advertising but on all packaging. It is specifically designed in a minimalist style because the inscription should complement the colorful illustrations on the cans.

Font and Colors

Truly Emblem

To show the brand’s uniqueness, designers used a modified Gotham font, adding large rectangular serifs to the first letter “T.” They chose a standard combination of two colors for the logo: black and white.

Truly Symbol

Truly color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C