Truth Social: Brand overview
Founded: | October 20, 2021 |
Founder: | Donald Trump |
Headquarters: | United States |
Website: | truthsocial.com |
In October 2021, Truth Social was born out of the joint efforts of former US President Donald Trump and Trump Media & Technology Group. After being removed from Twitter, Trump spearheaded the creation of this social media platform, which is very similar in design and functionality to Twitter, causing it to be often referred to as a “Twitter lookalike.”
Plans were announced to bring Truth Social to the stock market through a merger with Digital World Acquisition Corp, but this endeavor has faced some hiccups and delays. In February 2022, the platform was introduced to the public in the form of an iOS app, but it was released on a limited scale. An Android version of the app was to be released later that year.
However, the platform’s journey has not been smooth. Technical glitches, long registration queues, accusations of not adhering to the proclaimed principles of “freedom of speech” – all these have been noted in its short history. By mid-2022, the number of active users was around 2 million, in stark contrast to Twitter’s huge base of 237 million users. Moreover, a notable amount of activity on Truth Social appears to come from automated bots and questionable accounts.
Meaning and History
2021 – 2022
2022 – today
Truth Social color codes
Neon Blue | Hex color: | #5548ee |
---|---|---|
RGB: | 85 72 238 | |
CMYK: | 64 70 0 7 | |
Pantone: | PMS 2736 C |
Medium Aquamarine | Hex color: | #2bd0b3 |
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RGB: | 43 208 179 | |
CMYK: | 79 0 14 18 | |
Pantone: | PMS Bright Green C |