Tuborg Logo PNG
The Tuborg logo preserves a unique recipe used by the creators of the foam centuries ago. The logo spreads information about the product everywhere.
Tuborg is a 4.5%-5.6% low-fermentation beer brand produced at its eponymous plant in Denmark. It is one of the most famous brewing brands, and its products are distributed in more than 100 countries and produced under license in almost 25 countries in Africa, Asia, and Europe. The company was founded by four industrialists who formed a business alliance: Philip Heyman, Rudolph Puggaard, Gustav Brock, and C. F. Tietgen. Today, it is owned by the Carlsberg Group. The head office is in Fredericia, Denmark. The alcohol brand appeared in 1873. The first pilsner was brewed in 1880.
The company’s roots date to the second half of the 19th century, when a brewery opened in Copenhagen, built by the Danish businessman and financier Carl Frederik Tietgen. He teamed up with three entrepreneurs led by Philip Heyman to launch the beer brand. They introduced a light, low-fermented alcoholic beverage with an unobtrusive hop flavor and called it Tuborg. The name refers to the local Thuesborg, which translates as “Thue’s castle.” It is located near a 17th-century hotel and is the source of the brewery’s name. And it, in turn, gave the name Tuborgvej to a street in Copenhagen.
The beer was successful and widespread not only because of its taste qualities but also because of the bottles in which it was poured. First of all, Tuborg was the first company in Denmark to offer beer in portioned containers instead of kegs. Secondly, it was easier to deliver the product to all corners of the country and abroad, thereby expanding its distribution. Three years after the company was founded, it began producing its famous Tuborg Green line, and five years later, it launched Tuborg Gold.
In 1894, a historical event occurred: 11 breweries in Copenhagen were united into a single group called The United Breweries. Its main task was to compete with the Carlsberg brand. However, in 1903, Tuborg agreed with Carlsberg to split the supply and income, dividing the market in half. In 1970, both plants were taken over by Carlsberg A/S. Then the Copenhagen plant was taken over by BBH (Baltic Beverages Holding). But after a few years, the situation changed, and Carlsberg and the Tuborg brand took it over.
Meaning and History
With over 140 years of brewing history under its belt, Tuborg strives to maintain a modern, creative, and youthful image, as it doesn’t want to be associated with a product “for old people.” However, its pocket watch-shaped logo is still used today, albeit in a redesigned form. The original version of the logo was created by Philip Wulff Heyman, co-founder of Tuborg Brewery, who understood marketing well. The crown on the label appeared in 1915 when the beer maker was granted the status of a purveyor to the court.
What is Tuborg?
Tuborg is a Danish beer brand and the company that produces it. It was founded by a group of businessmen led by Philip Heyman, whose descendants held the company’s helm for a long time. The brewery was opened in 1873 on the outskirts of Copenhagen, in Hellerup Harbor. It brewed its first pilsner in 1880 and then introduced several variations to the market. Since 1970, the brand has been part of the Carlsberg Group and has exported to more than 100 countries worldwide.
1995 – 2008
The logo is divided into two zones: graphic and text. The first part is an image of the imperial crown. The attribute of monarchic power is colored gold and studded with precious stones cut in round, rhombic, and rectangular shapes. Large white pearls are drawn on the crossbars. The cloth side is dyed red, and a figure cross crowns the whole with four-fingered, rounded ends. The bottom of the crown and the dividing lines are black.
Below is the name of the brand Tuborg, made in a grotesque style and painted gray. At the same time, a shadow falls from each letter. This inscription is the largest on the label, so it immediately attracts the attention of beer lovers. It is not used on all beer brands now.
2008 – today
An actual variation of the emblem is used on bottles, cans, and caps. It is a cap: it fits around the element, with a ring at the top for tapping the beer. One of the variants has the word “Tuborg” in the center. It is inclined and almost vertical. The letters are black, with white stripes on the left that extend from the center to the edges. On the right and left sides of the brand name are wide arches bearing inscriptions with information: the type of beer, the place of production, and the year of the first pilsner.
The basic version of the modern logo is schematic but also resembles a cap with a ring for uncorking. Around it are arc-shaped strokes of different lengths. The beer producer’s name is set horizontally and decorated with large serifs. All elements are colored in lettuce or black and applied to a white background.
2018 – today
The logo features a large “TUBORG” inscription against a dark, thin stripe background. The black letters with gray shadows appear two-dimensional. A green arch-shaped quadrilateral is depicted at the top, and a mirror image, curved in the opposite direction, is shown at the bottom. The first fragment contains the white word “ENJOYED,” and the second – the phrase “SINCE 1880”. A font with rectangular serifs is used for these inscriptions. The traditional Tuborg crown is located to the right of the brand name, a reminder of the rich history of alcoholic beverages. All elements are placed in a white circle with a protrusion, surrounded by a wide green stripe.
2022 – today
The beer manufacturer did not abandon the “pocket watches” motif but instead brought an exquisite wordmark to the forefront. The rebranding was planned as early as the end of 2020. At least that’s when Tuborg signed a contract with the British design studio Robot Food, which had won the tender to update the Danish company’s corporate identity. Work on the emblem was carried out throughout 2021. Designers had to rejuvenate the brand and show that it is not only intended for older generations. Tuborg’s owners were concerned that modern youth make decisions based on the “all or nothing” principle and reject old beer brands as uncool.
The agency sought to attract the target demographic’s attention with a wordmark aligned with the fashionable principles of minimalism. Typographer Rob Clarke worked on the font of the new logo. He came up with a version that fits comfortably on the packaging’s curve. Now all letters have a smooth shape and rounded serifs. The designers kept the traditional green but chose a darker shade associated with confidence, freshness, and reliability.
Font and Colors
Tuborg prefers to use several logo variants for marking the individual beer lines. They share the same name, which appears on all the labels. Some of them are also characterized by a crown placed beneath the text. It has become the main link between the beer, its founders, and its place of origin.
The beer brand’s key association has passed from generation to generation and concerns its unchanging Stenskriften for uppercase letters and Cheltenham for lowercase letters. The color palette, too, is stable: green in several shades and neutral white. Red, gold, and black appear from time to time, depending on the type of beer and the container in which it is placed.
