TUI fly Logo PNG
The TUIfly logo openly smiles at customers. The symbol winks, inviting them to embark on adventures together. The company guarantees that travelers will hardly notice when the flight ends, as the journey is smooth and quick.
TUIfly’s history began in 2002, when Hapag-Lloyd Express, known as HLX, was created as a subsidiary of Hapag-Lloyd AG. The airline entered the growing European low-cost market with a modest fleet of Boeing 737-700s. Its early network focused on holiday routes from Germany, where demand for cheaper leisure flights was increasing.
In 2007, Hapag-Lloyd Express merged with Hapagfly, another airline linked to the TUI travel business. The merger formed the basis for TUIfly and supported the group’s plan to consolidate its aviation assets under a travel brand. From 2008 to 2010, the airline expanded with Boeing 737-800 aircraft, increasing capacity and adding routes across popular leisure markets.
In 2013, TUI reorganized its airline structure and separated operations for the German and Scandinavian markets. By 2015, TUIfly had begun a fleet renewal program with Boeing 737 MAX aircraft, aimed at reducing fuel consumption and improving operating economics. Its business model combined charter flights with scheduled services, keeping the airline close to package tourism.
In 2016, the airline became more closely integrated with TUI Group as part of a broader travel-package model. In 2017, links with other group carriers, including TUI Airways in the United Kingdom and TUI Fly in Belgium, were strengthened. In 2018, TUIfly added routes to the Mediterranean, North Africa, and the Middle East. In 2019, it focused on reducing CO2 emissions and fuel consumption, while 2020 emphasized route optimization and cost reductions.
Meaning and History
What is TUI fly?
This European airline, part of the TUI Group, specializes in charter and scheduled flights to popular tourist destinations. The company operates a fleet of Boeing 737s, serving routes from several European countries to Mediterranean and Caribbean resorts.
2007 – today
The TUI fly logo features a friendly and modern design that attracts attention and conveys trust in the company’s high-quality service.
The logo comprises two main elements: a graphic image and text. The primary graphic element is a smiling face formed from the lowercase letter “j.” This face resembles a smiley, symbolizing joy and positive emotions, and it also references the company’s historical name, Jetairfly.
The company name is split into two parts: “TUI” and “fly.” The first part is bright red, while the second is dark blue. Red represents energy, passion, and dynamism, while blue signifies stability, trust, and professionalism. The font is smooth and modern, with rounded corners, giving the logo a soft and friendly appearance.
At the time this logo was created, TUI fly aimed to strengthen its market position and create a more recognizable and appealing brand. The logo was designed to emphasize the company’s customer orientation and commitment to providing high-quality service.
The smiling face represents the company’s human approach to its customers and maintains a connection to its former name. The contrasting colors in the name highlight different aspects of the company: red for its dynamism and energy, and blue for its reliability and stability. The rounded font corners soften the visual perception, creating an image of a company ready to meet its customers’ needs.
Thus, the logo symbolizes joy, positive emotions, and high service standards. It reflects the company’s core values and commitment to delivering the best services to its customers. This logo effectively conveys friendliness and professionalism, making the brand recognizable and attractive internationally.