Türk Telekom is the largest representative of the telecommunications market in Turkey. The company was founded in 1839 as Postahane-i Amire; therefore, it was associated with its postal services. After going a long way of formation and restructuring, as a result, it received a status independent from the post office. So, in April 1995, the company divided the powers of telephone and postal services, becoming an organization that controls the communications sector. She currently works in fixed and mobile telephony, Internet, Wi-Fi, and digital television.
Meaning and History
This Turkish operator’s professional career cannot be smooth and successful, as he went through many trials. One of the biggest is a financial crash. In the summer of 2018, international and local banks took tight control over the telecommunications organization’s activities. The reason – unpaid debts of several billion dollars.
To prevent default, creditors had to develop a special mechanism for resolving the situation, including its acquisition. As a result, now more than half of Turk Telekom’s shares are owned by Levent Yapılandırma Yönetimi A.Ş. and 30 percent with Turkey’s Undersecretariat of Treasury.
Over the years, the company itself has expanded a lot. Over the years, she acquired competing companies, opened subsidiaries, and was engaged in mergers. Active work with multiple transitional stages could affect the official symbols: the company changed its logo in the most crucial periods.
1995 – 2016
After separation from the postal sector and a major transition to telecommunications services, the Turkish company received its own identity. It fully corresponds to the thematic direction, which is reflected in the symbolism. This also testifies to the company’s arrival on the market in a new capacity – an operator and a provider. The emblem is made in the form of a horizontal rectangle, which is divided into two identical halves. As a result, two equivalent squares turned out.
There is a graphic part on the left: a dark blue arrow on a light blue background. It reflects the idea of communicating information to multiple clients and delivering services at scale. Small squares of white and blue colors are randomly located on and around the signpost. They mean the union of users into one common thread.
On the right is a dark blue square with the name of the company. It is divided into fragments and written in three lines: the top one is “TÜRK,” the middle one is “TELE,” the bottom one is “KOM.” The adjacent arrow points to it.
2016 – today
After a difficult financial stage with the takeover of Levent Yapılandırma Yönetimi A.Ş. Turkey’s telecommunications network adopted a new logo. The designers have modernized the design but have retained the iconic elements. In particular, the title and index. They just creatively reworked them: changed the location and appearance.
Now the icon has not one arrow but several different sizes. Moreover, the signs are stylized and allegorically combined with small details: small triangles are depicted on the emblem. Even though they are randomly scattered and painted in different colors, all are turned in the same direction – to the right – the phrase “Türk Telekom” is executed in blue letters on a white background on the left side.
If you trace the path of logo modification, then you can note several important factors. First and foremost, the identity is fully consistent with the concept and objectives of telecommunications services. Second, the content of the logo is simple and intuitive. Both the debut and the current versions use the same elements: the company’s name, signs, and several mini-parts.
But the current version lacks the geometric figure that previously denoted the frames. Consequently, now the operator has gone beyond the usual boundaries and is constantly expanding the sphere of influence. Interbrand, Chermayeff, and Saffron studios worked on the logo at various times. Some focused on graphics, others only on letters.
Font and Colors of the Emblem
For the branding, the developers chose the Centrale Sans typeface, based on Gotham’s old version. The similarities between them can be traced through the letters “Ü,” “R,” and “K.” Following the canons of harmony, the authors, made it so that the triangles and letters at the same time correspond to each other. How? They cut off the protruding elements at the same degree of inclination as the edges of geometric shapes.
Apart from this, the letters have several other interesting features. The first is “Ü” below the rest of the lowercase characters. The second is that “o” is greater than “e,” although they should be the same in shape. The third – “r” does not match the design of the rest of the font. The color scheme consists of navy blue, cyan, red, and vivid green.