The modern communications market is diverse, says the Türk Telekom logo—the choice of the user’s home, mobile phone, Internet, or Wi-Fi. The emblem is a prototype of modern technologies. This shows the company’s commitment to meeting the needs of all customers.
Turk Telekom: Brand overview
Founded: | 24 April 1994 |
Headquarters: | Ankara, Turkey |
Website: | turktelekom.com.tr |
Meaning and History
This Turkish operator’s professional career was unsuccessful, as he underwent many trials. One of the biggest was a financial crash. In the summer of 2018, international and local banks took tight control over the telecommunications organization’s activities: the reason—was unpaid debts of several billion dollars.
To prevent default, creditors had to develop a special mechanism for resolving the situation, including its acquisition. As a result, now more than half of Turk Telekom’s shares are owned by Levent Yapılandırma Yönetimi A.Ş. and 30 percent by Turkey’s Undersecretariat of Treasury.
Over the years, the company itself has expanded a lot. Over the years, she acquired competing companies, opened subsidiaries, and was engaged in mergers. Active work with multiple transitional stages could affect the official symbols: the company changed its logo in the most crucial periods.
What is Turk Telekom?
Turk Telekom is the leader in the telecommunications market in Turkey. Established in 1995, it is a state-owned company. Its responsibilities include providing fixed and mobile communication services, digital television, internet, cloud services, and much more.
1995 – 2016
The Turkish company received its identity after separating from the postal sector and transitioning to telecommunications services. It fully corresponds to the thematic direction, reflected in the symbolism. This also confirms the company’s arrival on the market in a new capacity—an operator and a provider. The emblem is made as a horizontal rectangle divided into two identical halves. As a result, two equivalent squares were produced.
A graphic part on the left is a dark blue arrow on a light blue background. It reflects communicating information to multiple clients and delivering services at scale. Small squares of white and blue colors are randomly located on and around the signpost. They mean the union of users into one common thread.
On the right is a dark blue square with the company’s name. It is divided into fragments and written in three lines: the top one is “TÜRK,” the middle one is “TELE,” and the bottom one is “KOM.” The adjacent arrow points to it.
2016 – today
After a difficult financial stage with the takeover of Levent Yapılandırma Yönetimi A.Ş. Turkey’s telecommunications network adopted a new logo. The designers have modernized the design but have retained the iconic elements. In particular, the title and index. They just creatively reworked them and changed the location and appearance.
Now, the icon does not have one arrow but several different sizes. Moreover, the signs are stylized and allegorically combined with small details: small triangles are depicted on the emblem. Even though they are randomly scattered and painted in different colors, all are turned in the same direction—to the right. The phrase “Türk Telekom” is executed in blue letters on a white background on the left side.
If you trace the path of logo modification, you can note several important factors. First and foremost, the identity is fully consistent with the concept and objectives of telecommunications services. Second, the logo’s content is simple and intuitive. The debut and the current versions use the same elements: the company’s name, signs, and several mini-parts.
However, the current version lacks the geometric figure that previously denoted the frames. Consequently, the operator has exceeded the usual boundaries and constantly expanded its influence. Interbrand, Chermayeff, and Saffron Studios worked on the logo various times. Some focused on graphics, others only on letters.
Turk Telekom: Interesting Facts
Turk Telekom has a major role in telecommunications, not just in Turkey but also regionally.
- Origins: It started in 1994, but its history goes back to the Ottoman Empire in 1847 when the first telegraph line launched telecommunications in the area.
- Going Private: It was state-owned until 2005, when it was privatized. This change boosted competition, enhanced services, and attracted foreign investment.
- Wide Range of Services: Turk Telekom offers everything from phones and internet to TV, making it a go-to for all telecom needs.
- Tech Leader: It’s known for bringing new tech to Turkey, like fiber internet and IPTV, keeping it ahead in the fast-changing tech world.
- Big Infrastructure: Owning Turkey’s largest fiber-optic network is crucial for providing fast internet and other services everywhere, even in remote spots.
- Beyond Borders: Türk Telekom International operates in over twenty countries, focusing on data and internet services in areas such as the Balkans and the Middle East.
- Innovation Through R&D: It’s deeply invested in research and development, working on next-gen tech like 5G and smart cities.
- Boosting Digital Education: Turk Telekom is big on digital skills, offering internet to schools and digital training, helping build digital literacy across Turkey.
- Eco-Friendly and Socially Responsible: It’s committed to the environment, education, and community and aims to have a positive social impact.
- Supporting Sports and Culture: The company backs sports teams and cultural events, promoting social development and engagement, especially in basketball and football.
Turk Telekom stands out for pushing telecom forward in Turkey, for its dedication to innovation, and for its impact on society and the economy.
Font and Colors
The developers chose the Centrale Sans typeface for the branding, which is based on Gotham’s old version. The similarities between them can be traced through the letters “Ü,” “R,” and “K.” Following the canons of harmony, the authors made it so that the triangles and letters correspond to each other simultaneously. How? They cut off the protruding elements at the same degree of inclination as the edges of geometric shapes.
Apart from this, the letters have several other interesting features. The first is “Ü” below the rest of the lowercase characters. The second is that “o” is greater than “e,” although they should be the same shape. The third – “r” does not match the design of the rest of the font. The color scheme includes navy blue, cyan, red, and vivid green.