Uber Eats Logo PNG
The service logo demonstrates two sides of the work. The Uber Eats logo represents a fast-light transportation service and a selection of fresh and healthy food. The sign focuses on a large selection of dishes for every taste.
Uber Eats: Brand overview
| Founded: | August 2014 |
| Founder: | Travis Kalanick, Garrett Camp |
| Headquarters: | San Francisco, California, U.S. |
| Website: | ubereats.com |
Meaning and History
The parent company founded the same name in 2009, but a few years later (in 2014) relaunched it under a different name. Therefore, it was originally called UberFRESH and was located in the California city of Santa Monica. The service got its current name in 2015. Until now, he has changed several emblems for culinary and food topics.
The firm is now in decline due to the coronavirus pandemic. The fact is that many restaurants have introduced take-out food into the menu, independently organizing its delivery. Therefore, the company has already announced a 20 percent reduction in its staff. It is possible that another rebranding with a change in the emblem’s design is on the way.
What is Uber Eats?
Uber Eats is an online platform where customers can order food for delivery; it was Launched in 2014 and is owned by Uber. Taxi drivers and couriers using cars, bicycles, and scooters handle the transportation of orders. The service quickly gained popularity and is now available in 45 countries. The founders of the service are Garrett Camp and Travis Cordell Kalanick.
2014 – 2015
Before the rebranding to Uber Eats, the food delivery service was called UberFRESH. Its logo contained the corresponding inscription in black, where the first four letters were lowercase, and all the rest were uppercase. The font used by the designers was distinguished by clear forms, smooth rounded lines of approximately the same thickness, and the absence of serifs at the ends.
2015 – 2016
Renamed Uber Eats, the online platform gained independence, an app, and its website. It is with their help that customers can place orders. A unique logo consisting of a three-pronged fork in a circle on a white background adds recognition to the service. The image is made with an inseparable thin line that forms both the cutlery and the improvised round “plate.” At the bottom in two lines is the service’s name, where each word has its color.
2016 – 2017
The shape of the logo is preserved. Only her palette and letters have changed: green has replaced blue, and thin characters have become bold.
2017 – 2018
In this version of the logo, nothing has survived from the previous versions – the changes were dramatic. The developers removed the branded round icon and focused on the name of the food delivery company. They enlarged the word “eats,” making it lowercase. Whereas the inscription “Uber” compared with it remained small and invisible: it took only two characters – “ea.” Green has become saturated.
2018 – 2020
The designers arranged the phrase “Uber Eats” in a single row, leaving the first-word dark green and the second light green.
2020 – today
To attract the attention of potential consumers, the company’s management changed the color of the “Eats” lettering to green-aquamarine. The rest of the elements were not changed – they remained the same.
Uber Eats: Interesting Facts
Uber Eats, started by Uber in 2014, quickly became a major food delivery service worldwide, changing how we get our favorite meals.
- Starting Out: UberFRESH began in Santa Monica, offering meals from select restaurants. By 2015, it became Uber Eats and grew to operate in thousands of cities across over 45 countries.
- Uber’s New Direction: Uber Eats is part of Uber’s move to offer more than just rides; it is using its tech and logistics to deliver food.
- Tech Savvy: Thanks to Uber’s tech, Uber Eats makes food delivery quick and smooth, using smart algorithms to cut down on wait times.
- Virtual Restaurants: This concept lets chefs create delivery-only menus from existing kitchens, trying out new food ideas without needing a dining area.
- Eats Pass: This subscription offers perks like free delivery and lower service fees, aiming to keep users coming back.
- Going Green: Uber Eats is working on being more eco-friendly, offering sustainable packaging choices, and working to lessen food waste.
- Helping During COVID-19: To help during the pandemic, Uber Eats introduced contactless delivery, financial help for delivery people, and extra restaurant support.
- Lots of Choices: With many partners, from local spots to big chains, Uber Eats offers various foods to suit all tastes and diets.
- Celebrity Fun: Uber Eats’ ads have featured celebrities like Mark Hamill and Patrick Stewart, who have made a splash with their humor and creativity.
- Growing Through Deals: By buying companies like Postmates in 2020, Uber Eats has significantly expanded, especially in the U.S.
- Trend Spotting: Using order data, Uber Eats shares reports on what foods are trending, giving us insights into dining trends and preferences.
- Supporting Communities: Uber Eats also helps out in times of need, like donating meals to healthcare workers during emergencies.
Uber Eats has pushed Uber beyond ride-sharing, playing a big role in evolving the food delivery scene with the help of technology.
Font and Colors
Central to all options is the name “Uber Eats.” It was secondary until the end of 2017; after that, it was the main and only one. Designers mainly changed the shapes, shades, and arrangement of the words included in it.
The logo features Uber Love’s custom sans-serif typeface co-written by Jeremy Mickel of MCKL and Wolff Olins. The emblem uses two signature greens: Dark Jungle Green (# 162328) and Medium Sea Green (# 3FC060).
Uber Eats color codes
| Dark Jungle Green | Hex color: | #162328 |
|---|---|---|
| RGB: | 22 35 40 | |
| CMYK: | 45 13 0 84 | |
| Pantone: | PMS 5463 C |
| Medium Sea Green | Hex color: | #3fc060 |
|---|---|---|
| RGB: | 63 192 96 | |
| CMYK: | 67 0 50 25 | |
| Pantone: | PMS 354 C |