Uber Eats Logo PNG
The service logo demonstrates two sides of the work. The Uber Eats logo represents a fast, light transportation service and a selection of fresh, healthy food. The sign highlights a wide selection of dishes for every taste.
Uber Eats grew out of Uber, founded in 2009 by Travis Kalanick and Garrett Camp. By 2014, the company had a global driver network, which raised a practical question: how to use that infrastructure beyond passenger transport.
In August 2014, Uber launched UberFRESH in Santa Monica. The pilot focused on a narrow menu from a few restaurants with delivery in about ten minutes. Demand proved viable, prompting expansion plans.
In 2015, the service became Uber Eats and shifted to a broader marketplace model. Users could order from multiple restaurants in cities like New York, Chicago, and Los Angeles through the main Uber app.
In 2016, Uber Eats split from the Uber app and entered markets such as Australia, Canada, and the United Kingdom. The brand later standardized as Uber Eats. By 2017, it operated in over 50 cities, competing with DoorDash and Grubhub.
In 2017, Kalanick resigned as CEO amid internal scandals, and Dara Khosrowshahi took over, steering the company toward an IPO. In 2018, Uber Eats added scheduled orders and partnered with McDonald’s.
In 2019, Uber went public on the New York Stock Exchange. Uber Eats generated about $1 billion in annual revenue, around 13 percent of total revenue. The same year, it sold its Indian unit to Zomato and surpassed Grubhub in US revenue.
In 2020, Uber acquired Postmates for $2.65 billion. In 2021, it bought Drizly, which it later shut down in 2023. By 2023–2024, Uber Eats expanded partnerships with Starbucks and integrated grocery delivery via Instacart.
Meaning and History
The parent company founded the service under the same name in 2009, but a few years later (in 2014), it relaunched it under a different name. It was originally called UberFRESH and was based in Santa Monica, California. The service got its current name in 2015. Since then, it has changed several emblems for culinary and food topics.
The firm is now in decline due to the coronavirus pandemic. Many restaurants have introduced takeout to their menus and organized deliveries independently. As a result, the company has already announced a 20 percent staff reduction. Another rebranding, including a change to the emblem’s design, may be coming.
What is Uber Eats?
Uber Eats is an online platform that lets customers order food for delivery; Uber launched it in 2014 and owns it. Taxi drivers and couriers use cars, bicycles, and scooters to deliver orders. The service quickly gained popularity and is now available in 45 countries. Garrett Camp and Travis Kalanick founded the service.
2014 – 2015
Before the rebranding to Uber Eats, the food delivery service was called UberFRESH. Its logo contained the corresponding inscription in black, with the first four letters lowercase and the rest uppercase. The designers’ font featured clear forms, smooth, rounded lines of roughly equal thickness, and no serifs.
2015 – 2016
Renamed Uber Eats, the online platform gained an independent app and website. With their help, customers can place orders. A unique logo featuring a three-pronged fork within a circle on a white background enhances brand recognition. The image uses a single unbroken thin line to form both the cutlery and the improvised round “plate.” At the bottom, in two lines, is the service’s name, with each word in its own color.
2016 – 2017
The logo’s shape is preserved. Only the palette and letters changed: green replaced blue, and thin characters became bold.
2017 – 2018
In this version of the logo, nothing from the previous versions has survived; the changes were dramatic. The developers removed the branded round icon and focused on the food delivery company’s name. They enlarged the word “eats” and made it lowercase. In contrast, the inscription “Uber” remained small and almost invisible: it took only two characters, “ea.” Green has become saturated.
2018 – 2020
The designers arranged the phrase “Uber Eats” in a single row, leaving the first word dark green and the second light green.
2020 – today
To attract potential consumers’ attention, the company’s management changed the “Eats” lettering to green-aquamarine. The other elements remained unchanged.
Font and Colors
Central to all options is the name “Uber Eats.” It was secondary until the end of 2017; after that, it was the main and only one. Designers mainly changed the shapes, shades, and arrangement of the words.
The logo features Uber Love’s custom sans-serif typeface co-written by Jeremy Mickel of MCKL and Wolff Olins. The emblem uses two signature greens: Dark Jungle Green (#162328) and Medium Sea Green (#3FC060).