Ubuy Logo

Ubuy LogoUbuy Logo PNG

Ubuy: Brand overview

In 2012, Abdulwahab Al-Othman and Dari Al-Abdulhadi launched Ubuy in Kuwait. The venture was conceived as an international e-commerce platform designed to bridge the gap between shoppers looking to buy products from global brands. What started in Kuwait quickly expanded beyond the country’s borders, and Ubuy is now present in over 180 countries around the world.

To realize its global ambitions, Ubuy secured financial backing from prominent Kuwaiti investors. These funds have enabled alliances with retailers from regions such as the US, UK, and China, making it easier to ship goods overseas. Ubuy prides itself on its extensive catalog of over 100 million products ranging from fashion apparel and electronics to beauty products.

The main principles of Ubuy are competitive prices, fast delivery, and a convenient payment system. Recognizing the importance of on-time delivery, Ubuy has worked to build its logistics infrastructure, opening warehouses in critical markets to speed up delivery times.

Today, Ubuy is a testament to its global reach, serving over 10 million consumers and offering its online platform in multiple languages to cater to the diverse needs of its users. The company continues to operate from its headquarters in Kuwait, and its CEO is Abdulwahab Al-Othman. As Ubuy moves forward, it has confidently positioned itself as a leading cross-border e-commerce player, competing with giants such as AliExpress in the vast digital market.

Meaning and History

Ubuy Logo History

What is Ubuy?

Ubuy was founded in 2012 by Abdulwahab Al-Othman and Dhari Al-Abdulhadi with a vision to deliver premium products from the US, Japan, and Europe to shoppers around the world. Over the years, this vision has evolved into a global online shopping platform featuring products from over 50 countries and serving customers in over 180 countries. Ubuy’s wide range of products covers electronics, fashion apparel, home and garden, sports equipment, and more, catering to the diverse needs of shoppers around the world.

2012 – today

Ubuy Logo

Ubuy’s logo is mysterious, primarily because it makes heavy use of negative space. On an orange square background, the white letters look ghostly. This is because the left edge of the letter “b” and the right edge of the letter “u” are missing; they merge with the surrounding space. At the same time, the uppercase letter “U” is colored black and is separate from the lowercase letters. It has the shape of a parenthesis. The bold font makes the text easy to read.

The use of negative space in the logo kind of plays with the eyes, reminiscent of the cool optical illusion you might encounter in art classes. The black “U” in the shape of a parenthesis seems to hug the other letters. It’s as if she’s holding them together like a team captain during a game. The orange square in the background sets the tone, making the white and black letters stand out. It’s like a spotlight in a dark room, highlighting what’s important.

Ubuy color codes

Selective YellowHex color:#fbb418
RGB:251 180 24
CMYK:0 28 90 2
Pantone:PMS 7549 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C