Udemy Logo

Udemy LogoUdemy Logo PNG

Udemy: Brand overview

Founded: May 11, 2010
Founder: Eren Bali Gagan Biyani Oktay Çağlar
Headquarters:
San Francisco, California, U.S.
Website: udemy.com
Logo downloads:
Udemy offers tutorials on everything from plant care and video editing to makeup and dog training. They are made up not only of professionals but also of ordinary users who are well versed in some business. All lessons are paid, although it is possible to lower the price using a promotional code or request a refund. Eventbrite, Pinterest, and Adidas have already used the services of this online platform. It is assumed that the courses can motivate employees to improve their skills, despite the lack of content from eminent professors and teachers.

Meaning and History

Udemy Logo History

Eren Bali, one of the co-founders of Udemy, studied in a small village school, so the question of self-education was very close to him. He teamed up with Oktay Caglar and Gagan Biyani to create a virtual classroom where people can learn new knowledge or share their own experiences. Not a single investor believed in the success of their project, but after attracting 10 thousand users, funding sources were still found.

The company name consists of two parts: “U” (You) and “demy” (Academy). It was chosen back in 2010 and became the basis for all word signs, which were periodically updated and changed their design.

2010 – 2011

Udemy Beta Logo 2010-2011

The beta version of Udemy used a multi-component logo with captions. On the left was the name of the online learning platform in a sans serif typeface. Above it, in the upper right corner, was the red handwritten word “beta.” A thin vertical line was drawn on the right. She separated the phrase “academy of you” in gray italics. The first letter in the title was white and depicted inside a green square with three rounded corners. This element was retained in the identity until 2014.

2011 – 2014

Udemy Logo 2011-2014

In 2011, the main version of the Udemy site and its new logo was presented. Due to the change in status, the word “beta” has disappeared. The vertical dividing line was removed, and the company’s motto was at the bottom, aligned to the center. Moreover, the designers took it in quotation marks and used a straight font instead of italics.

2014 – 2017

Udemy Logo 2014-2017

In 2014, Udemy changed its CEO. Dennis Yang took over the leadership position and undertook a redesign. The developers of the logo removed the slogan, leaving only the name of the teaching platform. The font has been redesigned, with rounds appearing at the ends of the letters and the protruding strokes in the lower right corner of the “u” and “d” removed. The lettering turned light green.

2017 – 2021

Udemy Logo 2017-2021

A year after receiving massive funding from Naspers Ventures, the company renewed its logo again. This time, she made the word “Udemy” a dark gray and put the first letter in uppercase. To make the inscription unusual. The designers chose a font with a bold typeface and lines of varying thickness. A red symbol appeared on the left in the form of a large handwritten “U.”

The name of the company is in serrated type with contrasting thick strokes. It looks like a modified Typold Extra Bold; only the “d” and “e” resemble the corresponding letters from the Rawson Extra Bold typeface.

The identity developers have given each color in the logo its name. The most important in the palette is the red Durulova (# EB5151). It reflects Udemy’s connection to the small village that started it all. And for the inscription used is a gray-brown Mombasa (# 645A52), named after the developing city.

2021 – today

Udemy Logo 2021-present

In 2021, Udemy changed its long-established logo to a neutral one without the stylized “u.” But it retained the overall structure: a wordmark complemented by a small bright image.

The central place, as before, is occupied by the name of the global platform for online learning. Only now, it is not dark gray but rich black so that it can be seen better against a light background. The first “u” became lowercase, the intra-letter gap “d” took the form of a circle, and the angle of the cut at the end of the “e” changed. A smooth curve appeared at the bottom of the long diagonal “y” stroke. At the same time, all glyphs remained bold.

A new element of the Udemy logo is a purple “hat” above the first letter. It resembles a superscript diacritic, which affects the pronunciation of vowels. But here, the inverted angle has nothing to do with phonetics. It looks like a roof, symbolizing reliability and protection. And it is also an arrow pointing up, that is, a visual embodiment of development and growth.

Font and Colors of the Emblem

Udemy Emblem

The Udemy logo lettering is an example of a custom glyph set that is based on the classic bold sans serif. The low-contrast, geometric sans-serif is reminiscent of YOFonts’ Eau Sans Bold (if you round the inner ‘d’ gap). It also has elements from Omnes, FF Cocon, and other similar typefaces.

The new corporate color – purple – has a shade close to #A435F0. It is the basis of a bright and optimistic palette that should inspire confidence in the brand. In addition, purple complements the rich black inscription well.

The U-shaped icon that is used in conjunction with the wordmark is called Union. It expresses the two-way connection of those who create training courses and use these lessons to gain new experiences. The jagged, curved lines embody dynamics because learning is nothing more than development, moving forward.

Udemy Symbol

Udemy color codes

Purple Hex color: #a435f0
RGB: 164 53 240
CMYK: 32 78 0 6
Pantone: PMS 2592 C
Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C