Urban Decay Logo PNG
The Urban Decay logo is regal and elegant. It says that every woman is unique and beautiful, and the company’s cosmetics help to emphasize that. The emblem conveys the desire to maintain its style amid a rapidly changing world.
Urban Decay is a cosmetics brand created in America in 1996, known for its rebellious, nonconformist stance against accepted standards. It is sold in Asia, Africa, Europe, and America. The main collections are Naked, Revolution, and Vice. Belongs to L’Oréal.
Meaning and History
Throughout its history, the brand has stood for the ideals of self-expression and individuality, as expressed in its unusual name and logos. The combination of bright colors and a loud name in the identity encourages women to break away from the usual gray stereotypes and create a unique look of urban landscapes in various shades. Despite frequent changes in ownership, all owners have tried to maintain a common visual theme, favoring wordy logos. The emblems complement the star symbols, carrying the brand’s message of originality, as emphasized by its cosmetics.
What is Urban Decay?
A company that produces lipsticks, shadows, and nail polishes in original bright colors. One of the best-selling brands in the United States. It has a vegan collection without hazardous additives. The products are certified by PETA. The headquarters are in the French municipality of Roubaix.
1996 – 1999
The logo is white lettering on a black background, complemented by rippling puddles and reflections. The black background symbolizes the asphalt and the polluted city streets. The base is reminiscent of spilled oil, which echoes the name of one of the most popular products: Oil Spill.
At the top of the logo are white lowercase letters of the brand name. The white color conveys the idea of novelty. What Sandy Lerner and Patricia Holmes proposed was revolutionary for the time, as pink and red colors dominated women’s cosmetics.
The company got its name from the names of the first products, which are inspired by urban industrial landscapes: acid rain, rust, etc.
Beneath the name in the logo, the same white letters spell out exactly what is being sold: lipsticks and nail polish.
1999 – 2000
The heavy black background was removed from the new logo, and it adopted a completely different color scheme. It consisted only of the name in acid purple lettering. This shade emphasized modernity, youthful style, and the availability of cosmetics in different colors.
2000 – 2008
The last logo only lasted a year. In 2000, the LVMH group bought the company, changing the brand’s visual identity. The new owners, who preach luxury and are buying up brands that fit this description, introduced the idea of stardom to the Urban Decay emblem.
On the lilac background of the emblem, the brand name is placed in black font. Between the words is a gold star. And on the second level, in thin letters, the word “cosmetics.” The color background preserved the brand’s identity, while the black font of the name conveyed the confident position achieved thanks to the powerful owners.
The star was an element of exclusivity, which should have attracted unconventional, famous, and extravagant celebrities to the cosmetics.
The rectangular background emphasized the unique packaging for which the brand was famous.
2008 – 2010
The company has undergone a third change of ownership since its creation. Castanea Partners became the new owner and renewed the brand logo.
The mark returned to minimalism, with blue-and-lilac capital lettering. The star between the two words of the name remains from the logo’s past. The element is the same color as the name and resembles scattered shadows or a blot of nail polish. The symbol gave the emblem dynamism and brightness, hinting that makeup with Urban Decay is done quickly and helps it stand out from the crowd.
2010 – today
The emblem was released for the limited-edition Alice in Wonderland Book of Shadows, which came out alongside the 2010 movie. It sold out in 2 hours.
The logo consists of a beautiful monogram in a vintage French style at the top of the sign and a confident, clear, and sophisticated signature. The upper part of the logo links the company to its new owners, the French company L’Oréal. The lower part of the emblem resembles an inscription printed with nail polish using a thin pen. The words demonstrate the elegance and virtuosity of the craftsmanship that goes into making cosmetics.
Font and Colors
The logo attracts attention with its deep purple color, showing nobility and chic. The shade is associated with self-expression and self-knowledge. That is what the company is calling for with its original palettes.
Monogram letters, with arrows pointing in different directions, are typical of the Special Alphabets 3 font, so the brand stresses that a woman can look however she likes. The composition also details the brand’s development and evolution, its growth, and its expansion. The elongated foot R harmonizes with the ponytail d in the monogram, linking the two different fonts. The main inscription is in Venetian 301 Bold.