US Airways: Brand overview
Founded: | 1937 – October 17, 2015 |
Founder: | US Airways Group |
Headquarters: | Tempe, Arizona, U.S. |
In 2013, US Airways joined forces with American Airlines. By 2015, this amalgamation led to the dissolution of the US Airways brand. Originally established as All American Aviation in 1939, the airline underwent multiple name transformations over its lengthy history.
The airline’s extensive fleet comprised aircraft from Airbus, Boeing, and other regional jet manufacturers, including models such as the Airbus A320 family jets, Boeing 737s, and Embraer E-jets.
US Airways was part of the Star Alliance from 1997 until 2004 when it left to facilitate a merger with America West Airlines. At its zenith, US Airways secured its position as the 5th largest airline globally, holding a significant market share in the United States.
The airline operated more than 3,000 flights every day, serving over 200 destinations spread across the U.S., Canada, the Caribbean, Latin America, and Europe.
However, financial difficulties and a series of mergers led the airline to declare bankruptcy twice, in 2002 and again in 2004. After a comprehensive integration process with American Airlines, the US Airways brand ceased to exist in 2015.
Meaning and History
1979 – 1989
1989 – 1997
1997 – 2015
US Airways color codes
Prussian Blue | Hex color: | #223c56 |
---|---|---|
RGB: | 34 60 86 | |
CMYK: | 60 30 0 66 | |
Pantone: | PMS 7546 C |
Silver | Hex color: | #bdc1c4 |
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RGB: | 189 193 196 | |
CMYK: | 4 2 0 23 | |
Pantone: | PMS 428 C |