Vine is an American social network designed to share short looped videos no longer than 6-7 seconds. With its help, it was possible to publish clips on some Internet platforms and get acquainted with thematic videos. She was a direct competitor to Instagram and Pheed. The time of its appearance is the summer of 2012. In the fall of the same year, the service was bought by another social network – Twitter. Three months later, the new owner decided to change the video hosting format, so the final release took place in 2013.
Meaning and History
Vine was founded by Dom Hofmann, Colin Kroll, and Rus Yusupov. They launched a web service in June. In October, he switched to Twitter, which paid out $ 30 million for him, later transforming into Intermedia Labs. Under its original name, the service was relaunched in January 2013 to become a free iOS app. In June of the same year, a version for Android and Windows Phone appeared. Within two months, the utility became the most popular in the video-sharing industry. In May, it was expanded with a service for viewing video content.
In 2017, the social network Twitter announced the reboot of its program. Users were allowed to download and watch videos but not upload new ones. Also, she announced that everyone could pick up the previously published video. The reason is the problems of the parent company and the outflow of visitors to other resources. As a result, in 2017, a stripped-down version appeared, which was called the Vine Camera. Each key stage in the evolution of the service was accompanied by a redesign of the logo. There were two of them.
2013 – 2017
As former employee Bobby McKenna emphasized, the logo was created in a hurry. The decision to launch the application was sudden, so the designers made the logo associative, starting from the name. The process “from and to” took them one day. The word “Vine,” the first letter of which is played in the form of a curling vine on the logo. The connected inscription was made by hand, but not obliquely, but straight. All letters are connected as if executed with one stroke. There is a loop in the upper right part of “V” that smoothly turns into “i.”
2017 – present
In 2017, the program was suspended, and the program itself was restarted in a new format. Naturally, this required a redesign. The owners left the usual application interface but reduced its functionality, which affected the logo’s appearance. The capital letter “V” in the original spelling remained from the previous sign. Its background is a mint-colored circle. Below is the full name of the renamed service – “Vine Camera.” All elements are located inside a black extruded rectangle.
Font and Colors of the Emblem
In both versions of the logo, there are common features. In particular, the handwritten lettering in lowercase straight characters, the combination of mint and white, and the well-recognized “V” with a curl at the top. Despite the rush to create the icon, it echoes well with the name, playing on a curling vine shape.
Moreover, the emblem’s evolution moved from simple to complex: if earlier it consisted of one element, now it consists of four. And she has her secret. The fact is that if you turn the logo upside down, you can distinguish a distinct number “6” in the curl. It is of great importance for the service since videos were originally designed for several seconds.
The emblem contains one phrase, executed by two different typefaces. The word “Vine” is written in a custom font, similar in style to Verse Sans, but with the signature “V,” which has a curved section at the top. For “Camera,” I used the neo-grotesque, geometric Caliber from the Sans Serif group, developed by Kris Sowersby. The logo colors are stable and include white, black, and mint green #00bf8f.