Vine Logo

Vine LogoVine Logo PNG

The symbol on the Vine logo depicts a looping video. The emblem is easy to read and concise, as is the size of the messages sent. The sign demonstrates communication within a social group with common interests.

Vine: Brand overview

Founded:January 24, 2013
Founder:Vine Labs, Inc.
United States

Vine is an American social network designed to share short looped videos no longer than 6-7 seconds. With its help, it was possible to publish clips on some Internet platforms and get acquainted with thematic videos. She was a direct competitor to Instagram and Pheed. The time of its appearance is the summer of 2012. In the fall of the same year, the service was bought by another social network – Twitter. Three months later, the new owner decided to change the video hosting format, so the final release took place in 2013.

Vine was founded by Dom Hofmann, Colin Kroll, and Rus Yusupov. They launched a web service in June. In October, he switched to Twitter, which paid out $ 30 million for him, later transforming into Intermedia Labs. Under its original name, the service was relaunched in January 2013 to become a free iOS app. In June of the same year, a version for Android and Windows Phone appeared. Within two months, the utility became the most popular in the video-sharing industry. In May, it was expanded with a service for viewing video content.

In 2017, the social network Twitter announced the reboot of its program. Users were allowed to download and watch videos but not upload new ones. Also, she announced that everyone could pick up the previously published video. The reason is the problems of the parent company and the outflow of visitors to other resources. As a result, in 2017, a stripped-down version appeared, which was called the Vine Camera.

Meaning and History

Vine Logo History

The debut wordmark Vine was created based on a prototype that contained a similar inscription, but not in turquoise, but in black. The fonts varied, especially the lowercase “i.” Over time, the designers refined the shape of the letters, and as a result, in 2013, a badge with a large “V” appeared. The original symbol has been transferred almost unchanged to the logo of the Vine Camera application. This happened in 2017 after the relaunch of Vine under a new name.

What is Vine?

Vine was a service that allowed users to exchange short video clips or publish them on their profiles. These were looped video clips with a duration of no more than 6 seconds. The Vine app appeared in 2012 and ceased to exist in 2017. It could not withstand competition from other popular platforms with similar functionality. The legacy of the brand continues in the form of short videos on social networks like TikTok and Instagram.

2013 – 2017

Vine Logo 2013-2017

As former employee Bobby McKenna emphasized, the logo was created in a hurry. The decision to launch the application was sudden, so the designers made the logo associative, starting from the name. The process “from and to” took them one day. The word “Vine,” the first letter of which is played in the form of a curling vine on the logo. The connected inscription was made by hand, but not obliquely, but straight. All letters are connected as if executed with one stroke. There is a loop in the upper right part of “V” that smoothly turns into “i.”

2017 – today

Vine Camera Logo 2017-present

In 2017, the program was suspended, and the program itself was restarted in a new format. Naturally, this required a redesign. The owners left the usual application interface but reduced its functionality, which affected the logo’s appearance. The capital letter “V” in the original spelling remained from the previous sign. Its background is a mint-colored circle. Below is the full name of the renamed service – “Vine Camera.” All elements are located inside a black extruded rectangle.

Font and Colors

Vine Emblem

In both versions of the logo, there are common features. In particular, the handwritten lettering in lowercase straight characters, the combination of mint and white, and the well-recognized “V” with a curl at the top. Despite the rush to create the icon, it echoes well with the name, playing on a curling vine shape.

Moreover, the emblem’s evolution moved from simple to complex: if earlier it consisted of one element, now it consists of four. And she has her secret. The fact is that if you turn the logo upside down, you can distinguish a distinct number “6” in the curl. It is of great importance for the service since videos were originally designed for several seconds.

Vine Symbol

The emblem contains one phrase, executed by two different typefaces. The word “Vine” is written in a custom font, similar in style to Verse Sans, but with the signature “V,” which has a curved section at the top. For “Camera,” I used the neo-grotesque, geometric Caliber from the Sans Serif group, developed by Kris Sowersby. The logo colors are stable and include white, black, and mint green #00bf8f.

Vine color codes

Caribbean GreenHex color:#00bf8f
RGB:0 191 143
CMYK:100 0 25 25
Pantone:PMS Bright Green C