Virgin Atlantic: Brand overview
Founded: | 22 June 1984 |
Founder: | Richard Branson |
Headquarters: |
Crawley, England |
Website: | virginatlantic.com |
London Heathrow Airport is the primary operating base for Virgin Atlantic, supplemented by additional hubs at London Gatwick Airport and Manchester Airport. The airline’s fleet includes a range of widebody jets from Airbus and Boeing, such as the A330s, A350s, 787s, and A380s.
The airline’s services are segmented into three categories:
- Upper Class, which is equivalent to business class.
- Premium, which mirrors premium economy.
- Economy class.
One of Virgin Atlantic’s distinguishing features is its emphasis on premium services, exceptional customer service, top-notch amenities, and enhancing the overall passenger experience.
In terms of competition, Virgin Atlantic primarily challenges British Airways and other major carriers on the transatlantic routes connecting the UK with the USA and Canada. The airline has established codeshare agreements and collaborative relationships with other airlines, including Delta Air Lines, Air France-KLM, and Virgin Australia.
Ownership of Virgin Atlantic is divided between the Virgin Group, which holds a 51% stake, and Delta Air Lines, which owns the remaining shares.
Meaning and History
1984 – 1999
1999 – 2006
2006 – 2010
2010 – 2018
2018 – today
Virgin Atlantic color codes
Indigo | Hex color: | #5b056a |
---|---|---|
RGB: | 91 5 106 | |
CMYK: | 14 95 0 58 | |
Pantone: | PMS 2613 C |
Red | Hex color: | #ec143a |
---|---|---|
RGB: | 2326 20 56 | |
CMYK: | 0 92 75 7 | |
Pantone: | PMS 185 C |