Volaris Logo PNG
Volaris: Brand overview
Volaris, known officially as Concesionaria Vuela Compañía de Aviación SAB de CV, embarked on its journey as a Mexican low-cost airline in 2004. The company’s concept was brought to life by a group of investors, including Pedro Aspe and Roberto Alcantara, who saw a lucrative opportunity in developing a low-cost carrier in Mexico.
In August 2005, the Mexican government granted the necessary permits for commercial air transportation. On March 13, 2006, the airline took off on its first commercial flight, connecting Toluca to Tijuana. Initially operating out of Toluca Airport near Mexico City, the brand began its operations with four Airbus A319 aircraft, serving four domestic routes.
By 2008, the company had significantly expanded its network, adding popular tourist destinations such as Cancun and Los Cabos to its roster. 2009, the airliner entered a code-sharing agreement with Southwest Airlines, broadening its reach into the U.S. market.
2010 marked a pivotal moment as the brand launched its first international services to Los Angeles and San Jose, California. Continuing its international expansion, the airline introduced flights to Chicago and Las Vegas in 2011. The arrival of its first Airbus A320 equipped with Sharklets in 2012 enhanced operational efficiency.
The company went public in September 2013, with an initial public offering on the New York Stock Exchange and the Mexican Stock Exchange. The launch of Volaris Costa Rica in 2015 signaled the airline’s first venture beyond Mexico’s borders.
In 2016, the carrier became the first airline in North America to operate the Airbus A320neo. The following year, the company began flights to Central America, including Guatemala and El Salvador. 2018, the brand unveiled a new aircraft livery to represent its refreshed identity.
By 2019, the company had emerged as Mexico’s largest domestic carrier in passenger numbers, surpassing its traditional competitors. Throughout its history, the airline maintained its ultra-low-cost model, offering basic fares with additional charges for extra services.
The company is known for its corporate social responsibility initiatives, supporting migrant communities, and engaging in environmental projects. By 2020, the airline operated over 80 Airbus A320 family aircraft, serving 180 routes across Mexico, the U.S., and Central America. The brand has played a crucial role in making air travel more accessible to a broader segment of the Mexican population, democratizing the skies of Mexico.
Meaning and History
What is Volaris?
This Mexican low-cost airline based in Mexico City is known for its innovative business model and ultra-low-cost strategy. The company operates one of the youngest fleets in North America, consisting exclusively of Airbus A320 family aircraft, which allows it to maintain high fuel efficiency. The airline is known for its unique “Tú Decides” program, which lets passengers customize their flights by choosing only the needed services. It stands out for its “Volaris Conducts” social program, aimed at supporting local communities and promoting aviation education among youth. Over the years, the airline has become Mexico’s second-largest airline after Aeroméxico, serving domestic and international destinations in the Americas.
2005 – today
The airline’s name, Volaris, draws inspiration from the Polaris star, which appears prominently in the company’s logo. This star symbolizes hope and constancy, serving as an important astronomical reference point for travelers. The star is created using seventeen multicolored squares: white, pink, purple, blue, green, and one black square at the center. The pixelated star is paired with the word “volaris,” presented in lowercase bold letters. The sans-serif font is crisp, with a rounded shape that complements the square pattern of the star.
The multicolored squares in the star generate a feeling of diversity and inclusivity, aligning with the airline’s broader service goals. The black square at the star’s center represents the company’s core strength and focus. A rounded, bold sans-serif font enhances the geometric elements, suggesting a modern, user-friendly approach consistent with the airline’s customer service ethos.
The design of the Volaris logo, with its pixelated star and vibrant color palette, stands out in the aviation industry. The array of colors used in the star adds visual interest and reflects the airline’s commitment to serving a diverse customer base. The central black square emphasizes stability and reliability, crucial aspects of the airline’s identity. The lowercase, bold sans-serif font used for the name “volaris” ensures clarity and readability, while the rounded letters soften the overall design, making it approachable and friendly.
Using a star as a central element in the logo connects with the idea of guidance and navigation, which is essential for an airline. The pixelated design modernizes this traditional symbol, making it relevant to today’s digital age. Each colored square contributes to the overall aesthetic, representing the various facets of the airline’s services and destinations. The balance between the squares and the rounded font creates a harmonious design that appeals to a wide audience.
