Aeromexico Logo

Aeroméxico LogoAeroméxico Logo PNG

The Aeroméxico logo is quite authentic. The emblem is a synthesis of modern and ancient. It represents a carrier that is proud of its roots and seeks to tell the world about its country’s history.

Aeroméxico: Brand overview

Founded:14 September 1934
Founder:Grupo Aeroméxico
Headquarters:
Mexico City, Mexico
Website:aeromexico.com
Aeroméxico is Mexico’s flagship carrier, consisting of three companies that make up the group (Aeroméxico Connect, Aeroméxico Contigo, and just Aeroméxico). It ranks first in international transport in the country. It flies to 89 destinations. Its fleet consists of 111 aircraft. It’s a member and founder of the SkyTeam alliance.

Meaning and History

Aeroméxico Logo History

The images on the company’s logo fully resonate with the country’s national symbols. The emblem shows that the carrier’s planes represent Mexico on other continents. As a flagship company, Aeroméxico tried to reflect the history of the homeland, a deep connection with roots, in every sign. From all heraldic images, those chosen embody flight and combine strength, courage, and leadership qualities. Numerous rebrandings are connected with bankruptcy, nationalization, and privatization, which occurred several times. However, regardless of who owned the company, one of the ancient symbols of the country was always preserved in each of its logos.

What is Aeroméxico?

The main airline of Mexico, with flights within the country and to Europe, Asia, the Caribbean, and North and South America. The company’s headquarters are located in the 27-story Torre MAPFRE building in the center of Mexico City. In 2020, Aeroméxico filed for bankruptcy. Delta Air Lines bought its debts.

1934 – 1953

Aeronaves de México Logo 1934

The carrier was founded as Aeronaves de México S.A. The name is indicated in black capital letters right in the center of the emblem. The symbols in the words are placed close, demonstrating solidarity and mutual support within the company. The elements seem to have grouped for a start and are ready for flight.

In the background, a sun circle is visible, against which an eagle swiftly flies. The composition is associated with flights and Mexico. The bird is depicted on the country’s coat of arms and is connected with the city’s history, where the carrier’s headquarters and main airport are located. The ancient Aztecs decided to build Mexico on a hill where they saw an eagle eating a snake.

1953 – 1960

Aeronaves de México Logo 1953

A transformation took place in the country’s air transport system. Aeronaves de México acquired several small market companies, expanding its influence. The changes were reflected in the logo, which acquired saturated colors.

The emblem resembled a seal. The round blue sign got a wide red edging in which the company’s name is written. The letters and the image of the flying eagle are done in gold. The precious metal resonated with the stars of the ancient flag of the Army of the Three Guarantees. The army was formed by uniting troops that were supposed to fight for the country’s independence and unity.

Since Aeronaves de México merged with its competitors, becoming stronger and tougher, the hint at historical events quite suited the situation.

The company’s new logo looked very stylish and noble. The drawing demonstrated the speed of flights and trips to various parts of the world.

1960 – 1972

Aeronaves de México Logo 1960

By the 1960s, Aeronaves began replacing their fleet with jet-engine planes, and the company needed a logo that would reflect the new speed and reliability of the flights.

The newly developed logo further tied the carrier with Mexico and its history. For the first time within the circular logo, the image of Eagle Knights was used – knights who were part of the ancient Aztec army. This subdivision consisted of the strongest, bravest, and most dangerous soldiers. They wielded special wooden weapons with obsidian blades and brought in the most prisoners.

The logo portrays the knight in his usual gear – a bird’s beak helmet covered in feathers. In the emblem, the image of the Eagle Knights conveyed bravery and leadership, the carrier’s aspiration to become the best. It demonstrated the strength and safety of the new planes and the power of their engines. The symbol resonated with respect for the homeland and the desire to be its pride.

1972 – 1980

Aeroméxico Logo 1972

In 1972, after the nationalization of all airlines under the supervision of Aeronaves de México, the company changed its name to Aeroméxico. The name in the updated logo is written in orange and black. These shades were adopted as the primary ones for the carrier. The colors separated the two composite parts of the name: Aeronaves and México, combining which formed Aeroméxico.

Above the name, the Eagle Knights were positioned. The picture replaced the brightness of colors and naturalness with schematic representation.

1980 – 1989

Aeroméxico Logo 1980

At the beginning of the decade, the company expanded, and the fleet of aircraft was updated to more modern DC models. The company’s main colors change to orange and silver, and the logo gains greater simplicity and schematic representation.

The name, written in lowercase, was done in the round, smooth characters. At the end of the name, there’s a small-sized head of the Eagle Knights. The mission of the carrier was to serve its people and country. The image of a knight and servant couldn’t have capitalized letters. After all, the client became paramount.

1989 – 1998

Aeroméxico Logo 1989

The government administration failed to manage, and Aeroméxico was declared bankrupt. After which the privatization process began. Having passed into private hands, the firm changed its name to the original Aerovias de Mexico SA de CV. It took over the hangar, headquarters, and several aircraft of the former Aeroméxico.

However, the name change was not reflected in the identity. The updated sign consisted of a large black-and-white head of the Eagle Knights. The eagle feathers on the helmet are made of stripes. The first part of the word Aeroméxico also received a striped image. The technique embodied airiness, lightness, and weightlessness. It was reminiscent of the movement of sound waves, the interference that occurs in the air during pilot and control point conversations.

The emblem showed that the new company planned to focus on flights and fulfill its duties qualitatively.

1998 – today

Aeroméxico Logo

In the late 90s, the country is going through a severe economic crisis. To save the main carriers of Mexico from bankruptcy, their work was taken under the control of the International Air Transport Corporation (CINTRA).

The logo of that period kept the Eagle Knights as a small emblem preceding the name. This move showed respect for the past and the desire to move forward. The two parts of the word Aeroméxico were now capitalized to emphasize that the company is based in Mexico. The blue color of the emblem pointed to the sky and flights.

2000 – today

Aeroméxico Logo 2000

In 2000, SkyTeam was founded. Aeroméxico was one of the four founding companies. Therefore, the alliance’s symbol was added to its logo. The red wavy underline of the word Mexico intensified the division of the name into two parts. The wave demonstrated air currents and evoked the feeling of flight.

Font and Colors

The blue color is quite common in the emblems of airlines as it matches the color of the sky in which the carriers’ vessels fly.

The font of the inscription is straight and strict. The absence of unnecessary elements and rounded corners embody the smoothness and streamlining of aircraft and their easy glide through the celestial expanse.

Aeroméxico color codes

Dark Midnight BlueHex color:#003667
RGB:0 54 103
CMYK:100 48 0 60
Pantone:PMS 654 C