Symbolizing commitment to the country and nation, the capital of America, the emblem of the Washington Capitals, the capital hockey club, “Caps,” reflects the team’s pride in its affiliation. The modern emblem demonstrates career, aspiration, and movement towards a single goal of victory.
Washington Capitals: Brand overview
The Washington Capitals, a professional hockey team, joined the NHL in 1974. The club’s owner, Abe Pollin, chose “Capitals” after a team naming contest. He made an obvious choice to represent a team from Washington, the capital of the United States. Moreover, in his opinion, such a nickname would distinguish his team from other clubs. The team’s common nickname is “Caps.” Additionally, they are called “Second Round Exit” and “Red Army.”
The “Capitals” team colors are patriotic white, blue, and red, the colors of the American flag. The stars on the uniform allude to the stars on Washington’s coat of arms.
The Washington Capitals were the most average team in the League. They failed to achieve great success. In 1995, the club radically changed its image. It abandoned the traditional red-white-blue colors in favor of a dark blue, black, and bronze color scheme with stars and a bald eagle – the national emblem of the USA. The alternative “Washington Capitals” emblem included the Capitol building with two stars on the side.
The uniform, designed by Reebok, returned to the original red, white, and blue color scheme. Even the new Washington Capitals emblem strongly resembles the 1974 emblem, which was supplemented with a hockey stick. “Washington Capitals” still uses this uniform and emblem.
The official mascot of the “Washington Capitals” is Slapshot, a large anthropomorphic bald eagle wearing the number 00.
Meaning and History
In 1975, Washington became the hometown of a team of young and promising hockey players. The Washington Capitals’ visual identity is conveyed in several ways. First, it was hockey paraphernalia with inscriptions; then a swift and formidable bald eagle; a little later, the dome of the Washington Capitol with crossed sticks; and now a refined debut version. Despite an unsuccessful start, the athletes achieved high victories and became professionals. Their career, aspirations, and movement towards the goal are reflected in the details of the emblems.
What is Washington Capitals?
It is a hockey club from the Capital Division (NHL). It has existed since 1974 and has been playing at Capital One Arena since 1997. The team has played in the Stanley Cup finals twice and even won once. Moreover, it won three Presidents’ Trophies.
1974 – 1995
The original “Washington Capitals” logo was a minimalist, restrained version. The central part of the logo was occupied by the word “Capitals,” written in blue. It was chosen deliberately. It was a reference to Washington, the capital of America. Above was the red name of Washington itself. Like a hockey stick, the letter “t” in this word was highlighted in bright red. The left-leaning italic also distinguishes this unique logo.
1995 – 1997
Twenty years later, the team completely changed the concept and logo. In the 1990s, black became extremely popular among NHL participants. That is why it was adopted as the primary color for the Washington Capitals’ new logo. At the center of the emblem was a black eagle, soaring upwards with extended claws. Just below was the word “Capitals,” written in gold and framed in blue. Stars appeared for the first time on the new logo. Although the new logo differed from the previous one, the word “Capitals” remained a key element.
1997 – 2002
After 23 years, the name disappeared from the logo, which now only depicted a flying eagle.
2002 – 2007
The third change of the “Washington Capitals” logo dates back to the early 2000s. The main color palette still included gold and blue, but the number of characters in the logo was increased. In place of the abandoned eagle on the Capitol building, two crossed blue sticks and two gold stars appeared on the side. The team (in case someone didn’t know or forgot it) was located in the center, inside a black rectangle. The city name was written in gold, and the word “Capitals” was written in white. The black rectangle was framed in blue and gold. At the very bottom were crossed sticks and a blue-gold puck. The logo was well-detailed, with shades and overflows of the primary colors.
The Capitol was a good visual element to “tie” the city and the local hockey team together. Did the team need all these details on the logo? It probably does not have the most pleasant memories for the team’s fans, as owning this logo set a record for the team’s history. In 2001, the “Washington Capitals” acquired Jaromir Jagr, but he was far from an ideal player. On the other hand, in 2004, the club won the draft lottery and selected Alexander Ovechkin first.
2007 – today
The current version is a revised sign related to the club’s early years. Only a few nuances have changed. The first and most significant transformation is the font. It is now inclined to the right, whereas previously it was inclined to the left. The developers also reduced the number of stars from six to three and changed the puck’s color from blue to red.
At the same time, they completely preserved the rest of the structure, including the logo’s main highlight: the stick instead of the lowercase letter “t,” added to the upper segment. In the modern version, the text plays the main role, and there is almost no graphics except for the stick.
Compared to previous logos, this one is perhaps the best, with the best color combination ever for the “Capitals.” The jersey’s color scheme has become attractive and visually pleasing. The logo itself is not obvious, as they say. Moreover, it is not even written in capital letters! Much can be said about the logo’s authenticity, but it is unlikely to be improved with the same color palette.
Font and Colors
From 1995 to 2007, the drawn part dominated the official symbolism of the “Washington Capitals.” In the early versions, a bald eagle was depicted as a symbol of swiftness, vigilance, and strength. It dives at an invisible prey and is ready to grab it with sharp claws. Then, a more thematic logo appeared, as close as possible to the team’s name: its identity was expressed by the Washington Capitol building (more precisely, its dome). In the background are two crossed sticks. There are also stars and a puck.
The team used several font types: a quasi-Helvetic font with glyphs for the debut emblem, a classic serif font for the three subsequent versions, and a proper italic with pointed letters in the current logo, instead of the lowercase letter “t” (a hockey stick).
The color scheme of the Washington Capitals’ symbol includes the following hexagonal indices: #01183F (blue), #D00328 (red), and #FFFFFF (white).
FAQ
What does the name Washington Capitals mean?
The name Washington Capitals has no hidden meaning. It was chosen due to a contest for the best name for a hockey club. Capitals simply means that Washington is the capital of the United States.
What is the “Washington Capitals” logo?
The Washington Capitals logo is a wordmark containing the club’s name. The first word is written in a red italic sans-serif font. It is in the upper right corner and complemented by three five-pointed stars. The team’s nickname is in the middle. It uses black lowercase letters, and “t” is stylized as a hockey stick. Next to it is a small red puck.
Has the “Capitals” logo changed?
Yes, the team has changed its logo several times. The last redesign was in 2007, when the designers returned to the first emblem and slightly modernized it.
Where did the “Washington Capitals” club come from?
The “Washington Capitals” club appeared two years after the city of Washington won the right to a National Hockey League franchise.








