Wattpad is a kind of Internet library that contains the stories of millions of people. There, writers can share their work, unleash their creativity, and readers always have free access to new books. The platform has existed since 2006, supports more than 50 languages , and is owned by the Canadian company Wattpad Corp., which is registered under the name WP Technology.
Meaning and History
The primary source for the library was Project Gutenberg, a collection of world literature collected and digitized by enthusiasts over several decades. Thus, more than 17,000 works entered the Wattpad shelves, replenishing the PG collection from 1971 to 2007. The initiators were Ivan Yuen and Allen Lau, who wanted to make the texts available to mobile phone owners.
But this was not all: new authors and books constantly appear on the platform, and volunteers are constantly working to improve the community. One of the symbols of the development of Wattpad is the modern logo – an inscription with a stylized letter “W.” Smooth, curved, and streamlined lines create the effect of movement. It contrasts with the old trademark, which had many corners.
2006 – 2017
The Wattpad project was launched in 2006 by a company of the same name. The creators of the brand used this name as the main element of the logo. They made the lettering white and outlined it with a thick orange line. Ivan Yuen found a free font himself to make the word mark stand out while saving on design costs. In this case, instead of the first letter “w,” an inverted “m” was used. It also became an icon for the application, for which it was additionally circled with a white stripe and placed in an orange square.
2018 – today
In 2018, the company undertook a redesign for the first time, ditching the old free typeface in favor of a custom typeface with rounded edges. As a result, the outlines disappeared, and the inscription became completely orange. The two “t” s in the middle of the word are now connected by a common horizontal line. It is a symbol of communication between all members of the community.
At the same time, the Wattpad reader app has a new icon that has nothing to do with the previous logo. It stands for the letter “w” and looks like a sloppy brushstroke. It is used together with an inscription or separately – in a square. Creative agency DesignStudio is behind all the changes.
Font and Colors of the Emblem
The Wattpad icon creates a sense of movement because the plots of the books are constantly changing. Each story has its dynamics, its path of development, and the designers tried to express this idea with graphic means. The corporate identity is also not static – it is constantly progressing to inspire users to new stories.
The old wordmark seemed outdated due to the free Handel Gothic geometric font, which dates back to the 1960s. The only non-standard element was the letter “w,” formed from an inverted and mirrored “m.” DesignStudio has selected a new, more dynamic typeface with rounded edges for the Wattpad. Its approximate counterpart is TGL 0-16 Regular by Peter Wiegel.
The base of the color palette since 2006 is the signature Hero Orange (# FF500A). It’s a vibrant, modern, and energetic shade that epitomizes interesting user stories.