Western Star Logo

1967, the White Motor Company introduced Western Star, setting up its production base in Kelowna, British Columbia, Canada. This new venture was tailored to produce bespoke heavy-duty trucks primarily for western regions of the US and Canada. Western Star’s strategic focus during the 1970s and 1980s was predominantly on the West Coast clientele, engineering trucks ideal for industries like logging and construction.

A pivotal change occurred in 1990 when Daimler Benz acquired Western Star. This acquisition eventually led to its inclusion in the DaimlerChrysler conglomerate. As the dawn of the new millennium approached, Western Star transferred its manufacturing hub from British Columbia to a more expansive site in Portland, Oregon, to cater to expanding needs.

Over time, the company enhanced its product offerings, integrating advanced technologies like Detroit engines and automated transmission systems. By 2016, Daimler Trucks North America subsumed Western Star, aligning it with notable brands like Freightliner and Thomas Built Buses.

Today, Western Star is dedicated to crafting tailor-made heavy-duty trucks that serve North America’s construction, utility, and vocational sectors. With a legacy of delivering over 700,000 trucks since inception, the brand stands as a testament to reliability, endurance, and the art of customization.