Western Star Logo

Western Star LogoWestern Star Logo PNG

Western Star: Brand overview

Founder:White Motor Company
Portland, Oregon, United States
1967, the White Motor Company introduced Western Star, setting up its production base in Kelowna, British Columbia, Canada. This new venture was tailored to produce bespoke heavy-duty trucks primarily for western regions of the US and Canada. Western Star’s strategic focus during the 1970s and 1980s was predominantly on the West Coast clientele, engineering trucks ideal for industries like logging and construction.

A pivotal change occurred in 1990 when Daimler Benz acquired Western Star. This acquisition eventually led to its inclusion in the DaimlerChrysler conglomerate. As the dawn of the new millennium approached, Western Star transferred its manufacturing hub from British Columbia to a more expansive site in Portland, Oregon, to cater to expanding needs.

Over time, the company enhanced its product offerings, integrating advanced technologies like Detroit engines and automated transmission systems. By 2016, Daimler Trucks North America subsumed Western Star, aligning it with notable brands like Freightliner and Thomas Built Buses.

Today, Western Star is dedicated to crafting tailor-made heavy-duty trucks that serve North America’s construction, utility, and vocational sectors. With a legacy of delivering over 700,000 trucks since inception, the brand stands as a testament to reliability, endurance, and the art of customization.

Meaning and History

Western Star Logo History

What is Western Star?

Western Star Trucks has been a pivotal player in the American trucking landscape for over fifty years. The company was brought to life in 1967 by the White Motor Company, with its headquarters nested in the bustling city of Portland, Oregon, a testament to its commitment to resilience, longevity, and superior performance. Western Star Trucks has established itself as a beacon of reliability and quality amid the city’s energy.

Having spent the past twenty years as part of the Daimler Truck North America family, Western Star Trucks has capitalized on this influential alliance, utilizing Daimler’s extensive resources and international footprint to elevate its position in the heavy-duty trucking sector. As a unified force, they continue to challenge the industry norms, ensuring the enduring success of Western Star.

1967 – 1980

White Western Star Logo 1967

1981 – today

Western Star Logo

Western Star color codes

Pigment RedHex color:#ec1a23
RGB:236 26 35
CMYK:0 89 85 7
Pantone:PMS Bright Red C
Cerulean FrostHex color:#5b96bc
RGB:91 150 188
CMYK:52 20 0 26
Pantone:PMS 7459 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C