White Claw Logo

White Claw LogoWhite Claw Logo PNG

The drink splashes in the White Claw logo like it’s in a bottle. The emblem symbolizes abundance, unique special taste, and a good mood. A low-alcohol cocktail changes the attitude and gives energy and strength.

White Claw: Brand overview

Founder:Mark Anthony Group
United States
White Claw is an Irish brand that represents a low alcohol drink. It is owned by Mark Anthony Brands International, which was founded in 2016. Bulletproof London invented the brand concept. The products are made from a mixture of fruit flavors, seltzer water, and a gluten-free alcohol base (5% or 4.5%, depending on the country of distribution).

Meaning and History

White Claw Logo History

The drink was developed and marketed by a Dublin-based firm that is part of the broader group of the same name. Following the branding, the company informed innovation center Bulletproof London that it has created a calorie-free alcoholic beverage brand for all health-conscious consumers.

Anthony von Mandl offers two ready-to-drink mild alcoholic beverages called Mike’s Hard Lemonade and White Claw Hard Seltzer. The first was the variant with nine flavors per 100 calories: mango, raspberry, grapefruit, cherry, etc. Then a drink with lemon, lime, watermelon, tangerine was launched (they were commercialized in 2020).

Since the inception of the brand in 2016, the demand for its products has grown rapidly. As of January 2020, he is the leading supplier of seltzer beverages. In just one year, White Claw’s sales jumped 275 percent.

In general, the demand for it is such that production facilities do not keep up with the desires of consumers. However, it was decided to leave a deficit in stores to fuel interest in the drink. This is the marketing policy of the company. Still, it is not final: the firm is ready to build a plant in Glendale, Arizona, as the biggest shortage is in the United States. The plant will open in the summer of 2020. Later, two more sites will be erected and launched, one of which is in New Jersey.

White Claw Symbol

The visual mark of the most sought-after trademark of low-alcohol drinks looks fresh and professional. The round symbol, made in monochrome, is associated with freedom, progress, style, movement forward. It perfectly captures the brand’s spirit and brilliantly conveys its goal – to relax and catch a wave of fun.

Moreover, since its launch in 2016, the emblem has not changed because there is no need for redrawing: the sign looks powerful and trendy. It consists of a triple wave made with smooth arched lines in black and gray. It also has a word section that takes the place of the top border and a curved underline located at the bottom in the form of a large parenthesis.

The waves are alternating and depicted in a far perspective: a large wave in the foreground and a small wave in the background. Each has visible short strokes that merge at the ends at the bottom. White foam caps are painted on the crest of the waves. To the right of them are two soaring birds.

The top lettering is larger, so the phrase “White Claw” is perceived as powerful and convincing. The lower text (“Hard Seltzer”), although half the size, exactly repeats the style of the drink’s name. Moreover, the waves have sharp tops resembling the lion’s claws, so a triple-clawed mark on the bank sometimes complements the modern version of the logo. It symbolizes a rebellious spirit and rebelliousness. At the same time, strict letters bring balance and confidence.

White Claw: Interesting Facts

White Claw Hard Seltzer became very popular quickly after it was launched in 2016 by Mark Anthony Brands International, which also introduced Mike’s Hard Lemonade.

  1. Introduction: It hit the market when people started getting into spiked seltzers.
  2. Why “White Claw”?: The name comes from a legend about a powerful wave. It’s meant to make you think of the drink as pure, strong, and energetic.
  3. Top of the Market: White Claw didn’t take long to become a big name in the hard seltzer world, capturing a large part of the U.S. market.
  4. Alcohol Content: With 5% alcohol, it’s similar to many beers. The alcohol is made from sugar from gluten-free grains.
  5. Flavors: Many flavors exist, such as Black Cherry, Mango, and Ruby Grapefruit. They’ve added more over time because people like having choices.
  6. Low-Calorie: At about 100 calories for a 12-ounce can, it’s a hit with those who want a lighter drink.
  7. Gluten-Free: It’s also gluten-free, which is great for people avoiding gluten for health or diet reasons.
  8. A Cultural Icon: It’s become famous, especially online and among young people. There’s even a saying, “Ain’t no laws when you’re drinking Claws,” that shows just how popular it is.
  9. Going Global: White Claw is now in countries like Canada, the UK, and Ireland as more people worldwide want hard seltzers.
  10. Caring for the Planet: The company is trying to be eco-friendly, using responsible practices in sourcing and making their product.

White Claw’s success shows how people are moving towards lighter drinks with fewer calories. It’s a big hit because it fits what many consumers are looking for today.

Font and Colors

White Claw Emblem

Sharp and hard letters in the White Claw emblem lettering are made in a geometric sans serif typeface, printed and smooth characters with sharp cuts and light shading on the right. Gray stripes give them a three-dimensional effect. The font is very close to variants such as Gravesend Sans Bold and Garnet Capitals Bold, slightly changing the outlines.

The corporate logo palette is monochrome. It consists of a combination of two colors on a white background: black and gray. Despite the absence of bright colors, such a combination distinguishes the products well, adding solidity, reputation, and elite.

White Claw color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C