Wingman Logo PNG
The Wingman logo conveys boldness, quality, and creativity that form the brand’s foundation. The idea arose from a desire to create something unique by combining brewing traditions with innovation. Drawing on a wealth of experience in experimentation and daring decisions, the team has gained worldwide recognition. The logo’s design reflects their ambition to stand out and challenge conventions while maintaining a spirit of innovation and confidence in their craft.
Wingman grew out of BrewDog, the Scottish brewery founded in 2007 by James Watt and Martin Dickie, then both 24. The company began with hand-filled bottles and market sales, then built its name through confrontational brewing and marketing. Its strong beers drew action from the Portman Group, while Equity for Punks, launched in 2009, raised funds from public shareholders and built a large community around the brewery.
By the mid-2010s, BrewDog had become Scotland’s largest independent brewery, with Punk IPA as its main symbol in the European craft beer boom. In 2023, the company introduced Wingman, a 4.3% session IPA created for drinkers seeking a lighter beer with a clear hop profile. Its development was partly linked to the success of Beavertown’s Neck Oil.
The beer was built around tropical fruit, citrus, and resin notes, with lower alcohol than heavier IPA styles. It quickly entered major UK retailers, including Sainsbury’s, Morrisons, and Tesco. The launch brought a complaint to the Portman Group over the cartoon eagle on the can, with critics arguing that the image could appeal to minors. BrewDog responded with consumer research showing that most buyers saw the product as intended for adults.
In September 2024, BrewDog expanded the line with Wingman AF, a non-alcoholic pale ale using Citra hops, and Wingman Tropical Storm, a 7.2% Double IPA with passion fruit and mango. Both variants reached the same large retail channels as the original beer. In 2025, the session IPA was listed among We Are Beer’s 50 best beers in the UK.
Meaning and History
2023 – today
The Wingman Session IPA logo is a graphic composition where text transforms into a powerful visual image. Inspired by the spirit of aviation, it conveys movement and confidence, reflecting the beer’s name.
The composition is built on three levels of text. The brewery’s name, BrewDog, is at the top of the emblem, printed in a clean, no-frills font. This element sets the tone for the design, remaining neutral yet legible in any context. The centerpiece is the word “Wingman,” bold and rendered in massive letters as if cut from metal. The varying heights of the glyphs add a sense of dynamism, mimicking an aircraft’s takeoff and maneuvers.
The lower level completes the composition with the line “Session IPA.” Thin, precise letters balance the weighty central text. Stars on either side of the line create a visual rhythm, resembling badges of honor and reinforcing associations with quality and high standards.
The logo is rendered in rich black, giving it versatility. The shade emphasizes the text and ensures visibility on any background, from bottle labels to smartphone screens. The color palette enhances the design’s simplicity and evokes a sense of reliability.
Each part plays its role: the top level provides context, the central text highlights the beer’s name, and the bottom clarifies its style. The composition is easy to read and full of character.
The name derives from aviation slang, meaning a companion or partner always ready to support. This image directly ties to the idea of the beer as a loyal companion in good company. The emblem reinforces these associations, combining them into an energetic, strong, and memorable design.