Wolt Logo PNG
The Wolt Logo has become a recognizable symbol of the service. It started with a small team aiming to simplify food delivery. Their approach to comfort and quality quickly gained user appreciation. As the company expanded, it made its services available in new cities, seamlessly connecting customers and partners.
Wolt: Brand overview
In 2014, Wolt was born in Helsinki, Finland, thanks to the collaboration of the founding team, which included Miki Kuusi and Elias Aalto, among others. In 2015, the company made its market debut with a food delivery app that initially operated in the Helsinki area. This platform allowed customers to place orders for food delivery easily from a restaurant or at home.
In 2016, Wolt expanded outside of Finland for the first time, opening a store in Stockholm, Sweden. By 2018, the company had successfully raised over $100 million in investment capital from several backers, including ICONIQ Capital and Highland Europe. These financial infusions fueled the company’s rapid growth, and by 2021, Wolt was known in more than 100 cities in 20 countries across Europe and Asia – Germany, Poland, Lithuania, Japan, and more.
In addition to its core meal delivery service, Wolt also introduced offerings such as Wolt Market, a food delivery service, and Wolt Drive, a retail delivery service. In 2022, US-based DoorDash acquired Wolt in a deal valued at approximately $8 billion, rapidly expanding DoorDash’s global reach. Following this significant acquisition, Wolt continues to operate in more than 25 countries, but now under the DoorDash umbrella.
Meaning and History
2014 – 2018
2019
2019 – today
The Wolt logo is designed in a minimalist style, reflecting the practicality and convenience the company offers its customers. The sole visual element is the brand name, written in a handwritten font. This choice emphasizes informality and openness, creating a sense of friendliness and accessibility.
The letters are slightly slanted to the right, visually adding energy and dynamism, hinting at the company’s fast delivery and efficient services. An interesting detail is separating the letter “W” from the rest of the word. This initial emphasis gives the emblem distinctiveness and leaves a strong impression.
The font appears semi-connected: the letters flow smoothly into one another while remaining separate, highlighting a balance between individuality and unity.
The glyphs are mostly lowercase, except for the uppercase “W” at the beginning. The thickness of the font lines makes the text noticeable while maintaining ease of readability. Rounded elements in the letters dominate over angular features, giving the text a soft and visually appealing appearance. This helps the brand establish a visual identity associated with warmth and care.
The black color of the text adds a strict simplicity and versatility. It suits a logo that needs to look modern and appropriate on any background. At the same time, the softness of the font’s forms offsets the strictness of the color, creating a balanced and harmonious design.
The name is short and clear, making it memorable. It evokes associations with ease and speed—key qualities of the delivery service and its technological solutions. The emblem conveys the idea of simplicity, convenience, and a modern approach, valued by the brand’s customers.