Wolt Logo PNG
Wolt: Brand overview
In 2014, Wolt was born in Helsinki, Finland, thanks to the collaboration of the founding team, which included Miki Kuusi and Elias Aalto, among others. In 2015, the company made its market debut with a food delivery app that initially operated in the Helsinki area. This platform allowed customers to place orders for food delivery easily from a restaurant or at home.
In 2016, Wolt expanded outside of Finland for the first time, opening a store in Stockholm, Sweden. By 2018, the company had successfully raised over $100 million in investment capital from several backers, including ICONIQ Capital and Highland Europe. These financial infusions fueled the company’s rapid growth, and by 2021, Wolt was known in more than 100 cities in 20 countries across Europe and Asia – Germany, Poland, Lithuania, Japan, and more.
In addition to its core meal delivery service, Wolt also introduced offerings such as Wolt Market, a food delivery service, and Wolt Drive, a retail delivery service. In 2022, US-based DoorDash acquired Wolt in a deal valued at approximately $8 billion, rapidly expanding DoorDash’s global reach. Following this significant acquisition, Wolt continues to operate in more than 25 countries, but now under the DoorDash umbrella.
Meaning and History
2014 – 2018
2019
2019 – today
The key and only element of the Wolt logo is the name of the delivery service and logistics software developer. In other words, the logo is purely informational in nature. A handwritten style font with slightly slanted letters is used. The letters are semi-consistent, as the letter “W” is separated from the rest. The glyphs are mostly lowercase (except for the first one), bold, and flowing. There are more curves than angles in the design, so the visuals maintain a friendly atmosphere despite the fact that the lettering is in black.
The logo seems to nod in a casual and friendly way. The slanted, half-bent letters give the impression that the company just quickly wrote down its name as if signing a note to a friend. The curves make the logo as warm and welcoming as a smile. Despite the fact that all the letters are in black color, they do not look serious or strict.
Wolt color codes
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
