WOW air Logo

WOW air LogoWOW air Logo PNG

WOW air: Brand overview

Founded:November 2011 – 2019
Founder:Skúli Mogensen
Reykjavík, Iceland
Once recognized as an Icelandic ultra-budget airline, WOW Air was operational from 2012 until 2019. Based out of Reykjavik, the airline utilized Keflavik International Airport as a strategic hub for its operations. It commanded a fleet entirely of Airbus aircraft, encompassing models A320, A321, and A330, which were used to ferry passengers to locations across Europe, North America, and Asia.

Adhering to a low-cost model, WOW Air priced its base fares competitively while charging additional fees for various services and amenities. Operating out of its base in Reykjavik, the airline provided service to more than 20 destinations worldwide. Some of the major cities it served included London, Paris, Berlin, New York, San Francisco, Montreal, and Delhi.

Known for its vibrant branding and active social media presence, WOW Air carved a niche in the airline industry. A key strategy was to focus on offering stopover flights between North America and Europe via Iceland, allowing passengers to explore the country briefly.

At its zenith, WOW Air was transporting over 4 million passengers annually. However, financial instability would lead to its downfall. Despite several attempts to salvage the situation with rescue deals, the airline ultimately declared bankruptcy and ceased operations in March 2019.

Meaning and History

WOW air Logo History

WOW air color codes

Mardi Gras PurpleHex color:#991782
RGB:176 47 131
CMYK:0 73 26 31
Pantone:PMS 241 C