WOW air: Brand overview
Founded: | November 2011 – 2019 |
Founder: | Skúli Mogensen |
Headquarters: |
Reykjavík, Iceland |
Website: | wowair.com |
Adhering to a low-cost model, WOW Air priced its base fares competitively while charging additional fees for various services and amenities. Operating out of its base in Reykjavik, the airline provided service to more than 20 destinations worldwide. Some of the major cities it served included London, Paris, Berlin, New York, San Francisco, Montreal, and Delhi.
Known for its vibrant branding and active social media presence, WOW Air carved a niche in the airline industry. A key strategy was to focus on offering stopover flights between North America and Europe via Iceland, allowing passengers to explore the country briefly.
At its zenith, WOW Air was transporting over 4 million passengers annually. However, financial instability would lead to its downfall. Despite several attempts to salvage the situation with rescue deals, the airline ultimately declared bankruptcy and ceased operations in March 2019.
Meaning and History
WOW air color codes
Mardi Gras Purple | Hex color: | #991782 |
---|---|---|
RGB: | 176 47 131 | |
CMYK: | 0 73 26 31 | |
Pantone: | PMS 241 C |