Xbox is an American video game brand founded by Microsoft Corporation and is named a series of consoles developed by the same company. The brand also brings together streaming services, apps, and online resources. The trademark was first introduced in November 2001 in the United States – simultaneously with the game console release.
Meaning and History
The debut logo bore the word “XBOX,” and next to it was a shining X-shaped star in 3D. But before that, there was another option that set the style of the future emblem. In general, the brand’s trademark has gone through nine stages of evolution.
In 1999, before the project’s official launch, the developers created a logo consisting of the lowercase inscription “Xbox.” She has thin geometric letters reminiscent of an electronic, robotic style. The top of the leg “b” is bent to the right, the lower-left corner “o” is lengthened, and the upper right corner is cut off. It was this design that set the direction for all subsequent versions of the logo.
In 2001, the final version of the branding was approved. The prefix’s name is written in classic capital letters with an accent on “B,” in which the middle transverse line is played originally. A 4-pointed star appeared on the left, resembling an “X.” In the 2005 version, the developers lengthened the center bar of the letter “B,” enlarged the word, and placed the “X” on a dark gray ball. In 2010, they replaced it with a silver one.
This was followed by the same emblem type, which transformed the colors, arrangement, and volume of elements. These versions refer to 2012, 2013, 2019, and are still used on game consoles. There is also a jubilee logo created for the 15th anniversary. It is based on the 2012 logo and comes in green with white stripes on the Metro ball. Also, it has a cyber heart labeled “15 years”.
1999 – 2001
2001 – 2005
2005 – 2010
2010 – 2013
2012 – present
2013 – present
2019 – present
Font and Color of the Emblem
The current version is a monochrome sign in black. A large ball with white diagonally intersecting stripes is located above the brand name. An updated version was released in 2019, along with the Xbox X series console.
The manufacturer puts a fairly simple meaning into a trademark. After all, his task is to present a product that attracts adolescents and young people, the main users of video games and consoles. The name of the generation is organically encrypted in the form of a repeating letter “X,” which also symbolizes the highest secrecy stamp.
The text part is equivalent to the graphic part, so much attention was paid to it. The lettering has evolved from digital geometric characters to a custom typeface called X360.
The logo palette has always been associated with neon green. It was created thanks to Horace Luke, one of the authors of the corporate logo. According to the second developer – Seamus Blackley – at the hand-drawn version, the designer had only a green neon felt-tip pen at his fingertips, so there was no other choice. This version was approved. Later added black, white, and shades of gray.