Zevia Logo PNG
The Zevia logo symbolizes freshness and change, reflecting the brand’s commitment to creating healthy alternatives to traditional beverages. The company introduced bold flavors without sugar or artificial additives, quickly gaining popularity among those who value a balance between health and enjoyment.
Zevia: Brand overview
Established in 2007 in Seattle, Washington, Zevia originated as an unconventional soda brand aiming to offer beverages free from added sugars and artificial sweeteners. Founders Derek Newman, Jessica Newman, and Ian Eisenberg wanted to provide a different choice in the carbonated beverage market. Within a year, the brand showed remarkable growth, generating sales of $925,000 and securing shelf space in 850 stores across the U.S.
A pivotal moment in the brand’s journey occurred in 2010 when Paddy Spence acquired Zevia and assumed the CEO role. Under his leadership, the company saw an exponential uptick in same-store sales, a remarkable 300% growth compared to the prior year. With time, the brand diversified its offerings, venturing into new beverage categories such as energy drinks, tea, cocktail mixers, and drinks tailored for a younger demographic. These products came in an impressive 37 flavors, broadening the brand’s consumer appeal.
A significant financial milestone was reached in December 2020 when Zevia received a minority investment of $200 million from Caisse de dépôt et Placement du Québec (CDPQ), a Canadian pension fund manager. This investment aimed to fuel the company’s ambitions to scale globally.
Further financial developments unfolded in June 2021 when Zevia debuted on the New York Stock Exchange, trading under “ZVIA.” The company’s initial public offering was $14 per share, accumulating roughly $150 million in raised funds.
Now headquartered in Los Angeles, Zevia has become synonymous with health-conscious beverages. Their range includes zero-calorie, sugar-free, gluten-free, vegan, kosher-certified, and non-GMO project-verified drinks. By the end of 2020, Zevia products were available at over 25,000 retail establishments in the United States and Canada.
Through these years, Zevia has successfully transformed from a niche soda brand into a diversified beverage company with an expansive product range and broad distribution. The brand’s public listing in 2021 signals its commitment to continuing its growth trajectory and international expansion.
Meaning and History
What is Zevia?
This unique line of sparkling beverages is entirely sweetened with stevia — a natural sugar substitute derived from stevia plant leaves. The assortment includes a variety of flavors, such as traditional cola, ginger ale, and citrus, as well as original combinations like black cherry, grape, and cream soda. A defining feature of these beverages is the use of only natural flavors and the complete absence of artificial colors, making all drinks clear. Following the principle of zero calories and sugar-free content, the lineup also includes energy drinks and sparkling teas.
2007 – 2023
2023 – today
The Zevia logo is designed in a natural style with a restrained approach. The primary color is a deep green, associated with the freshness of leaves and natural ingredients. The green color reflects the company’s focus on producing beverages with plant-based ingredients, including stevia.
The typeface used for the word Zevia is distinctive, combining strict geometry with smooth line curves. The letter “v” is shaped as a stylized leaf, visually linking the company name to the natural origin of its products. This typeface makes the text expressive and easy to perceive, blending the aesthetics of natural elements with a modern style.
The company name sounds light and fresh, reflecting the character of its products — beverages based on natural ingredients that support health and well-being. The graphic treatment of the text conveys the theme of nature and the ecological quality of the ingredients used in Zevia drinks.
The logo’s execution is neat and versatile, suitable for various formats and media. Organic motifs add uniqueness, emphasizing the individual image of a company that prioritizes the natural quality of its products and care for the consumer. The color and letterforms create a cohesive visual concept aligned with the brand’s ideals.