Zevia Logo

Zevia LogoZevia Logo PNG

The Zevia logo symbolizes freshness and change, reflecting the brand’s commitment to creating healthy alternatives to traditional beverages. The company introduced bold flavors without sugar or artificial additives, quickly gaining popularity among those who value a balance between health and enjoyment.

Zevia: Brand overview

Founded:2007
Founder:Derek Newman, Jessica Newman, Ian Eisenberg
Headquarters:
Los Angeles, California, U.S
Website:www.zevia.com

Established in 2007 in Seattle, Washington, Zevia originated as an unconventional soda brand aiming to offer beverages free from added sugars and artificial sweeteners. Founders Derek Newman, Jessica Newman, and Ian Eisenberg wanted to provide a different choice in the carbonated beverage market. Within a year, the brand showed remarkable growth, generating sales of $925,000 and securing shelf space in 850 stores across the U.S.

A pivotal moment in the brand’s journey occurred in 2010 when Paddy Spence acquired Zevia and assumed the CEO role. Under his leadership, the company saw an exponential uptick in same-store sales, a remarkable 300% growth compared to the prior year. With time, the brand diversified its offerings, venturing into new beverage categories such as energy drinks, tea, cocktail mixers, and drinks tailored for a younger demographic. These products came in an impressive 37 flavors, broadening the brand’s consumer appeal.

A significant financial milestone was reached in December 2020 when Zevia received a minority investment of $200 million from Caisse de dépôt et Placement du Québec (CDPQ), a Canadian pension fund manager. This investment aimed to fuel the company’s ambitions to scale globally.

Further financial developments unfolded in June 2021 when Zevia debuted on the New York Stock Exchange, trading under the “ZVIA.” The company’s initial public offering was $14 per share, accumulating roughly $150 million in raised funds.

Now headquartered in Los Angeles, Zevia has become synonymous with health-conscious beverages. Their range includes zero-calorie, sugar-free, gluten-free, vegan, kosher-certified, and non-GMO project-verified drinks. By the end of 2020, Zevia products were available at over 25,000 retail establishments in the United States and Canada.

Through these years, Zevia has successfully transformed from a niche soda brand into a diversified beverage company with an expansive product range and broad distribution. The brand’s public listing in 2021 signals its commitment to continue its growth trajectory and international expansion.

Meaning and History

Zevia Logo History

What is Zevia?

This unique line of sparkling beverages is entirely sweetened with stevia — a natural sugar substitute derived from stevia plant leaves. The assortment includes a variety of flavors, such as traditional cola, ginger ale, and citrus, as well as original combinations like black cherry, grape, and cream soda. A defining feature of these beverages is the use of only natural flavors and the complete absence of artificial colors, making all drinks clear. Following the principle of zero calories and sugar-free content, the lineup also includes energy drinks and sparkling teas.

2007 – 2023

Zevia Logo 2007

2023 – today

Zevia Logo

The Zevia logo combines nature and modernity, transforming the name into an image you can almost taste with your eyes. The primary color is a rich green, deep and lush-like foliage after rain. The shade evokes stevia, the natural sweetener that is the foundation of the brand’s products. The green conveys not bold slogans but a calm sense of trust and harmony.

The logo’s font appears to have been grown rather than drawn. The letters carry a subtle hint of plant-like inspiration: smooth curves resembling branches and sharp angles like the edges of leaves. The shape of the “v” mimics the silhouette of a cut leaf, adding a touch of natural sharpness. The style reflects both organic qualities and precision.

The font’s thickness balances the overall impression: the lines are solid enough to give the logo a sense of stability, yet they do not overwhelm it. There is a lightness to it—everything is arranged harmoniously without trying too hard to make a statement.

The name sounds like a fresh sip, leaving a bright echo of naturalness in the mind. It points to the brand’s mission: to offer healthy and flavorful alternatives to traditional drinks. The word seamlessly flows into the logo’s visual language, reinforcing the idea of naturalness and care for the consumer.

The emblem’s design is entirely dedicated to conveying simplicity and trust. The botanical hints in the letters, the muted color palette, and the clean composition harmoniously reflect the brand’s philosophy. It is a visual story of how nature inspires the creation of something delicious and wholesome.