Zooplus, one of Europe’s top online pet supply retailers, has revealed a new logo as part of its rebranding. This change reflects a modern, streamlined look that aligns with the company’s commitment to staying relevant in a competitive market. Founded in 1999, Zooplus has built a strong reputation with millions of customers across Europe, and this rebranding highlights its effort to maintain that leadership while keeping up with industry trends.
The old logo, known for its vibrant green color and playful design, featured animal eyes within the first two letters. This helped create a friendly, recognizable symbol focused on pets and their owners. However, as digital platforms evolve, simpler designs often perform better, and the previous logo started to feel a bit cluttered.
The new logo takes a more minimalistic approach. It keeps the familiar green color, preserving the brand’s identity, but softens the font with rounded, smoother shapes for a more modern and approachable feel. The letters are thicker and bolder, making the logo easier to read and more impactful. The animal eyes, once a key feature, have been removed to create a cleaner, more versatile design that appeals to a wider audience.
A significant change is the logo’s new shape. The text is now enclosed in a rounded rectangular form, offering a more compact and balanced appearance. This design works well across various digital platforms and devices, supporting Zooplus’s growing online presence. The contrast between the green background and white text enhances the logo’s clarity and simplicity.
Zooplus’s refreshed logo strikes a balance between honoring its roots and embracing a more contemporary look. The new design is functional and visually appealing, perfectly suited for today’s digital world. The familiar green remains, but the refined shape and font signal Zooplus’s readiness to meet the evolving needs of its customers, marking a new chapter in the company’s growth and adaptability.
