When employees feel healthy and satisfied with their lives, everyone benefits. This is how Zorg van de Zaak, a Netherlands-based company working in occupational health and employee care, views the work environment. Over the years, the organization has helped employers monitor employee health, conduct medical examinations, support periods of work absence, and oversee return-to-work programs. The focus has consistently remained on supporting healthy habits, prevention, and everyday physical and emotional comfort. Over time, the company concluded that its visual identity no longer matched the scale and substance of its work and invited the Amsterdam studio Revolte to redefine the brand image.
Previously, the brand structure appeared overloaded. The main name and the names of subsidiary services overlapped, differing only through descriptive wording. Following the internal reorganization, this scheme became irrelevant, and the need to update its outward appearance became clear. With that identity, it was difficult to serve large clients with workforces exceeding five hundred employees, even though this group had become the company’s core audience.
Revolte was tasked with a complete brand refresh. At the same time, important foundational elements were preserved. The name remained unchanged, the slogan continued to be used, and the bright pink color was further developed by adding purple tones. The new style is based on the image of a refined magazine aimed at an attentive reader rather than the broad audience of the daily press. The brand needed openness, elegance, and business solidity.
The previous logo referenced the aesthetics of the late 2000s. The name was set in a typeface close to Museo Slab, with a peculiar line running beneath it that resembled a timeline, a DNA chain, or a set of scientific data. The meaning of this element remained unclear. Despite the device’s ambiguity, the pink color worked well and was rare in the corporate environment, becoming firmly embedded in audience memory.
The updated logo retained the pink hue, making it more saturated. The key changes affected the typography. The name was set in lowercase and in the Moulin Light typeface by Commercial Type. The light, fine-serif typeface creates a sense of modernity and calm. Lowercase letters add rhythm, though this approach has become common among large companies and can seem somewhat predictable.
The refreshed image of Zorg van de Zaak feels cohesive and composed. The bright primary color holds attention while remaining appropriate for the corporate segment. Typefaces and textures work together coherently, adding individuality and warmth.