Zumba Fitness Logo

Zumba Fitness LogoZumba Fitness Logo PNG

The Zumba Fitness logo goes to an active and quirky dance. Sharp movements, steps, and jumps allow users to achieve excellent shape and positively affect health. The main message of the emblem is to move in the rhythm of the pulse.

Zumba Fitness: Brand overview

Founded: 2001
Founder: Alberto “Beto” Pérez, Alberto Perlman, Alberto Aghion
Cali, Colombia
Website: zumba.com

The Zumba Fitness interval training program is more like dancing to the beat of flamenco, salsa, or jazz than your average workout. Its essence is to move to dynamic melodies and have a good time. The combination of slow and fast rhythms increases cardio endurance; tones strengthen muscles. And calories burned even more than conventional aerobics. And the initial level of fitness does not matter: there are several types of workouts that are suitable for different people. They are adapted to a certain age and individual needs. For example, there are classes for infants up to 3 years old (Zumbini), teenagers up to 11 years old (Zumbatomic), and seniors (Zumba Gold-Toning).

Alberto Perez invented the unusual fitness program. It happened completely by accident: while getting ready for an aerobics class, the instructor forgot his music for the class at home. He had to improvise with merengue and salsa because all he had at hand were cassettes with inflammatory Latin American rhythms. So in the 1990s, Alberto laid the foundation for Zumba. And in 2001, he enlisted the help of two business partners, also named Alberto, and began selling DVDs with fitness classes. Gradually the company began opening classes to offer group classes. There are now more than 200,000 of them, with a network covering about 180 countries.

Charity events, dance parties, and concerts helped Zumba get rid of the label of a conventional fitness program and go beyond the usual boundaries of aerobics. Training with the elements of choreography, strength, and cardio exercises involves almost all parts of the body. Intense movements to music help improve coordination, lose weight, and strengthen muscles.

Meaning and History

Zumba Fitness Logo History

Zumba Fitness Symbol

Zumba has become a global brand in the dance industry. Like any other brand, it has its distinctive symbols. The main logo shows a stylized human figure inside a yellow circle with a dark frame in a wide black ring or blurry gray shadows. There are two versions of the design: a monochrome design and a gradient. The company’s name is written on the right, for which the developers used their handwritten font.

As stated by the brand owners, the word “Zumba” etymologically has nothing to do with anything. According to the official version, it is a neologism, but linguistics proves the opposite: there is the exact same term in Latin American, Spanish and Castilian languages. By the way, the fitness program used to be called Rumbacize.

Font and Colors

Zumba Fitness Emblem

The basis of the Zumba logo is a gestural icon in the form of a dancing man. The figure makes a popular hand movement to convey a sense of inner energy. The emblem is dynamic, with the visual rhythm expressed by just three elements: an oval dot, which replaces the head, and two wavy lines, symbolizing the body and hands.

The designers created the branding for Zumba Fitness from the ground up. They depicted jagged, bouncing letters that vary in size and shape. All of the lines are asymmetrical and contrasting. The logo’s main colors are black, gray, and several shades of yellow, including yellow-green. The first is used for the text and the human figure, the second for the shadows, and the rest for the gradient circle.

Zumba Fitness color codes

Pear Hex color: #dbe32b
RGB: 219 227 43
CMYK: 4 0 81 11
Pantone: PMS 381 C
Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C