ADATA Logo

ADATA Logo PNG

The ADATA logo demonstrates a close-knit team of professionals raising the company’s level higher and higher. The emblem is an image of a star in the sky in computer technology. This is where new developments in the field of storage devices are born. The idea of ​​development, innovation, and orientation to the future formed the logo’s basis.

Meaning and History

ADATA has ensured that its identity expresses innovation, creativity, and ingenuity. Therefore, the logo of the technological giant turned out to be a hummingbird – a bird that is known not only for its small size but also for its lightning speed. It symbolizes the compactness of modern storage media and the high speed of data transfer.

In turn, the old emblem expressed seriousness and responsibility. But the manufacturer had to adapt to the requirements of an emerging market to show that competence is not the only thing he can boast of.

What is ADATA?

ADATA is one of the largest manufacturers of DRAM modules, solid-state drives, hard drives, and other media used for digital data storage. In addition, the range includes computer accessories, gaming equipment, robotics, lighting devices, and chargers. The company is headquartered in Taiwan, so it is very popular in Asia. But its products are sold worldwide, including in European and American countries.

2001 – 2010

The logo of this period contains a two-level inscription in dark blue. At the top is the word “ADATA,” with the first letter “A” enlarged and shifted to the left. It does not have a central crossbar, and one of the diagonals has a semicircular notch. A dark blue arc extends from “A” to the right. It ends above the last letter, covering a large bright red circle located there. “D” also looks unusual: its vertical part is crossed out by a short stripe. The company’s full name is placed on the bottom line: “A-DATA Technology.”

The composition, formed from a circle and an arc, personifies the desire for scientific discoveries. It is similar to the planet’s orbit or the motion of electrons in an atom. But this emblem is not only a symbol of high technology. The choice of colors and elements suggests that the designers were inspired by the Taiwanese flag, which also contains dark blue and bright red hues. And it also includes the sun, so the ADATA circle may well turn out to be the main star of the solar system.

2010 – today

Initially, since the company’s formation, the logo consisted of the ADATA name, which ensured brand recognition. In 2010, to emphasize the active and rapid development, a graphic image of a bird was added. It was supposed to be the sign of the next decade of its existence.

Today, the ADATA emblem is the name of the company and in front of it is a multicolored hummingbird flying up, leaving behind a path of stars.

The bird’s appearance shows that ADATA is rushing upward towards new achievements, trying to be ahead of his time. At the same time, everything that she creates shines bright stars in the sky of computer technology, indicating the way for the development of the industry.

The choice fell on the hummingbird among all the birds due to its mobility, lightness, speed, and cheerfulness. ADATA adapts very quickly and easily to market requirements. It studies the needs of its customers and builds a line of development by users’ needs. It is constantly mastering new and advanced technologies.

The company’s priority is to expand the boundaries of technology, care for people and protect the environment. The positive message conveyed by the multicolored caliber can be seen in all areas of activity of the innovator, ADATA:

• Participates in changing the lives of children from disadvantaged areas: sponsors the construction of schools, the issuance of scholarships.
• Invests in the development of technologies that do not harm the environment.
• Cares about revealing the talents of its employees and creates the jobs of the future. In 2021, ADATA will be recognized as one of Asia’s best companies to work for.

The company’s products delight with their design and quality, which many awards prove (National Silver Award of Excellence, G-MARK, CES Innovations Award, F Design award, and red dot design award).

Equally important is the variety of colors of the bird. It emphasizes the energy of the brand. His participation in various spheres of society and the unusualness of the solutions he offers can surprise.

The combination of colors implements the idea of ​​teamwork and the principle of equal opportunities. Different specialists work to achieve success in unity, constantly adding new ideas and approaches.

Since the addition of the hummingbird to the name, the brand emblem has not changed.

Font and Colors

The company’s name on the emblem is in capital letters and has a clear, elegant typeface like Lucida in a soothing blue color. It is an anchor, a symbol of reliability and accumulated technical experience, which the company uses to move forward.

The hummingbird to the left of the inscription brings movement to the emblem. She takes off, leaving behind a trail of crumbling orange five-pointed stars of irregular shape. Her image combines, gradually replacing each other, purple, rich red, sky blue, green, warm orange, and pineapple yellow. Bright and graceful, it immediately attracts attention and remains in memory as a symbol of diversity and joy.

Such an emblem fully conveys ADATA’s values ​​and reflects its corporate culture.

The hummingbird on the emblem has:

• red-violet head, as a symbol of dreams come true;
• deep red wings that have enough energy and strength to fly;
• a sky-blue torso, as an indicator that the company is floating in the sky, rising above the usual ideas and competitors;
• green belly – the birth of lively and useful ideas;
• a yellow-orange tail from which five-pointed orange stars fly – like warm and pleasing ready-made inventions transmitted to people. Thanks to them, they can keep wonderful memories from the past.

ADATA color codes