ADATA is a Taiwanese company, a leader in the field of IT equipment components. It specializes in the production of memory media: operational modules, hard drives, memory cards. The company owns a significant segment of the SSD, HDD, DRAM, and USB storage markets, which are sold in Asia, America, and Europe. In terms of the production of RAM, it is the second in the world, flash memory – the fourth. Its products are used by industrial computer giants such as Advantech and NEXCOM. The firm actively cooperates with Google, MSI, and Gigabyte. In addition to the main direction, ADATA has its brand of computer accessories and gaming equipment, XPG, which produces lighting products.
Meaning and History
Founder, Chairman, and CEO – Simon Chen. More than 1000 employees work under his leadership. The headquarters of the giant is located in Taiwan (Taipei City). The company achieved success in a very short time. Having appeared in 2001, by 2010, it had an annual turnover of about $ 1 billion. Today, ADATA’s annual income reaches $812.5 million. The products are distinguished by reliability, speed, and attractive design.
ADATA leaders aim to create innovative developments that will help humanity move forward. All brand inventions are aimed not just at the development of technology but at the construction of tomorrow. The company believes that the memory of the past and the present is the foundation for building the future. Therefore, they are working to ensure that humanity has the maximum opportunity to save digital information.
The idea of development, innovation, and orientation to the future formed the logo’s basis.
Initially, since the company’s formation, the logo consisted of the ADATA name, which ensured brand recognition. In 2010, to emphasize the active and rapid development, a graphic image of a bird was added. It was supposed to be the sign of the next decade of its existence.
Today, the ADATA emblem is the name of the company and in front of it is a multicolored hummingbird flying up, leaving behind a path of stars.
The bird’s appearance shows that ADATA is rushing upward towards new achievements, trying to be ahead of his time. At the same time, everything that she creates shines bright stars in the sky of computer technology, indicating the way for the development of the industry.
The choice fell on the hummingbird among all the birds due to its mobility, lightness, speed, and cheerfulness. ADATA adapts very quickly and easily to market requirements. It studies the needs of its customers and builds a line of development by users’ needs. It is constantly mastering new and advanced technologies.
The company’s priority is to expand the boundaries of technology, care for people and protect the environment. The positive message conveyed by the multicolored caliber can be seen in all areas of activity of the innovator, ADATA:
- Participates in changing the lives of children from disadvantaged areas: sponsors the construction of schools, the issuance of scholarships.
- Invests in the development of technologies that do not harm the environment.
- Cares about revealing the talents of its employees and creates the jobs of the future. In 2021, ADATA will be recognized as one of Asia’s best companies to work for.
The company’s products delight with their design and quality, which many awards prove (National Silver Award of Excellence, G-MARK, CES Innovations Award, F Design award, and red dot design award).
Equally important is the variety of colors of the bird. It emphasizes the energy of the brand. His participation in various spheres of society and the unusualness of the solutions he offers can surprise.
The combination of colors implements the idea of teamwork and the principle of equal opportunities. Different specialists work to achieve success in unity, constantly adding new ideas and approaches.
Since the addition of the hummingbird to the name, the brand emblem has not changed.
Font and Colors of the Emblem
The company’s name on the emblem is in capital letters and has a clear, elegant typeface like Lucida in a soothing blue color. It is an anchor, a symbol of reliability and accumulated technical experience, which the company uses to move forward.
The hummingbird to the left of the inscription brings movement to the emblem. She takes off, leaving behind a trail of crumbling orange five-pointed stars of irregular shape. Her image combines, gradually replacing each other, purple, rich red, sky blue, green, warm orange, and pineapple yellow. Bright and graceful, it immediately attracts attention and remains in memory as a symbol of diversity and joy.
Such an emblem fully conveys ADATA’s values and reflects its corporate culture.
The hummingbird on the emblem has:
- red-violet head, as a symbol of dreams come true;
- deep red wings that have enough energy and strength to fly;
- a sky-blue torso, as an indicator that the company is floating in the sky, rising above the usual ideas and competitors;
- green belly – the birth of lively and useful ideas;
- a yellow-orange tail from which five-pointed orange stars fly – like warm and pleasing ready-made inventions transmitted to people. Thanks to them, they can keep wonderful memories from the past.