Advan Logo PNG
Advan: Brand overview
Yokohama Rubber Company introduced the ADVAN brand in 1978, launching an innovative line of high-performance tires. The name “ADVAN” comes from the Latin “advenire,” which translates to “to arrive.” The first tire, the ADVAN HF, aimed to provide exceptional traction in wet and dry road conditions. This tire succeeded in Japan and cemented Yokohama Rubber’s position as a premium manufacturer.
In the early 1980s, Yokohama Rubber boldly decided to equip ADVAN tires on cars competing in famous motorsports events such as the World Rally Championship (WRC), the European Formula 3 Championship, and the 24 Hours of Le Mans. This move proved beneficial, as cars with ADVAN tires achieved significant results, which increased brand recognition internationally.
ADVAN tires are the first choice of motorists who want to maximize their vehicles’ performance. They provide excellent performance, handling, and durability in various sizes and specifications, from sports cars to luxury sedans.
In 1976, Yokohama Rubber Company set out to create a tire unparalleled in wet performance worldwide. Using its state-of-the-art technology, the company revolutionized the tire industry.
In 1978, ADVAN introduced the ADVAN HF tire, significantly changing the industry. With superior durability and performance, this innovative product quickly gained widespread acceptance among drivers.
In 1980, ADVAN tires first appeared in the Suzuka Great 20 race of the Japanese Formula 2 Championship, where they quickly gained a reputation for reliability and handling.
In 1981, ADVAN tires significantly impacted the World Rally Championship (WRC), transforming the sport and becoming the preferred choice of the world’s leading drivers.
In 1982, ADVAN tires made history in the European Formula 3 Championship, providing drivers with successful and illustrious careers.
In the prestigious 24 Hours of Le Mans race, ADVAN tires became the tire of choice among top drivers, providing superior grip and stability.
In the 1990s, ADVAN tires gained popularity in the United States and Europe, becoming one of the most sought-after tires among racers.
Throughout the 2000s, ADVAN tires were the tire of choice for various motorsports events, from the adrenaline-pumping Formula Drift to the demanding World Touring Car Championship and Super GT Series races.
Over the 2010s, ADVAN tires have been continuously improved and refined, offering various sizes and specifications to meet driver needs.
Meaning and History
What is Advan?
Founded in 1978, ADVAN has long been a renowned manufacturer of high-quality, performance-oriented aluminum wheels and tires. Initially focused on motorsports, the brand has expanded its reach to become world-renowned, producing tires for aircraft and luxury cars in Europe.
1979 – today
The Japanese tire and wheel manufacturer uses a logo with a hint of its products: three diagonal stripes resembling the tread. These stripes have the shape of parallelograms of different widths and are partially covered by the white inscription “ADVAN.” The inscription is in plain capital letters without serifs. To attract attention, the background stripes are red, which blends particularly well with the black base.
The logo gives an idea of what the company does. The red stripes are reminiscent of slip marks, only much cooler. The tires have a dual-ply structure, which shows that this brand knows how to make tires that can take any corner. The word “ADVAN” highlighted in white is like saying, “Hey, look at us. We’re the ones who know tires inside and out!”
