The AirAsia logo is a symbol of courage, dynamism, and cutting-edge ideas in the aviation industry. The inscription of the company, written in lowercase font, symbolizes conciseness, modesty, and simplicity. The dots on the ‘i’ and ‘r’ add lightness and airiness to the logo and are also a kind of nod to the precision and attention to detail that characterize the aviation industry.
AirAsia is always committed to innovation and improvement, which is reflected in its logo. The bright red color in the logo’s name and image symbolizes the company’s energy, passion, and ambition. It is also associated with the sun, vitality, and a positive mood.
AirAsia’s values include simplicity, innovation, affordable air travel, and improving the lives of people in the region. The company logo reflects these values and symbolizes its commitment to achieving goals through innovation and providing high-quality services to its customers.
AirAsia: Brand overview
Founded: | 20 December 1993 |
Founder: | Tune Group |
Headquarters: | Sepang, Selangor, Malaysia |
Website: | airasia.com |
With a fleet primarily consisting of Airbus A320 aircraft, AirAsia services approximately 150 destinations. The carrier, listed on the public stock exchange, is majority-owned by Tune Group, holding a 16% stake.
In 2019, the airline transported more than 90 million passengers using a fleet of 200 aircraft, demonstrating its considerable influence in the region. This performance is underpinned by the efforts of over 20,000 employees across the company’s operations.
Over the years, AirAsia has received numerous recognitions, including the Skytrax World Airline Awards’ World’s Best Low-Cost Airline, reinforcing its reputation in the industry. The AirAsia Group comprises several affiliated airlines operating under the AirAsia brand in different countries.
In the dynamic Southeast Asian market, AirAsia competes against other low-cost carriers like Lion Air, Jetstar Asia, and Cebu Pacific. Despite the competitive landscape, AirAsia remains a leading player in the region.
Meaning and History
1996 – 2002
2002 – 2009
2009 – 2012
2012 – 2020
2020 – today
AirAsia color codes
Cinnabar | Hex color: | #e94335 |
---|---|---|
RGB: | 233 67 53 | |
CMYK: | 0 71 77 9 | |
Pantone: | PMS 179 C |