Aiways Logo PNG
The Aiways logo appears as an elegant accent on a white background, embodying the path to the future. It expresses the idea of progress through simplicity and stability. The symbol becomes a loyal companion to the brand, reflecting a modern approach to electric transportation.
Aiways: Brand overview
Founded in 2017 by Fu Qian and Gu Feng, Aiways is a pioneering Chinese electric vehicle (EV) startup headquartered in Shanghai. The brand name comes from the phrase “Ai on the way,” where “Ai,” a word meaning love in Chinese, illustrates the company’s passion for automobiles.
At the 2019 Shanghai Auto Show, Aiways unveiled its debut model, the U5 electric crossover SUV. A year later, the U5 appeared on the international market; its sales began in Europe. This model has a 63 kWh battery and a range of about 250 kilometers. It is equipped with advanced features such as a lane-keeping system, traffic jam assistance system, and voice control based on artificial intelligence.
In 2021, Aiways will expand its lineup with the U6 electric coupe SUV, which will have a sportier design and high performance. Aiways has entered into strategic partnerships with industry giants such as Bosch, Faurecia, and CATL to optimize the vehicle development and manufacturing process.
With plans to increase production capacity in China, the company has set ambitious targets to sell more than 100,000 electric vehicles a year within a few years. Aiways stands among several ambitious Chinese EV startups looking to make their mark on the global electric vehicle scene.
Meaning and History
What is Aiways?
This is a Chinese automaker from Shanghai focused on creating fully electric SUVs and crossovers with ambitious plans for entering international markets. The company gained attention with its innovative strategy, offering high-quality vehicles at affordable prices through a direct-to-consumer sales model in Europe. Models like the U5 and U6 are notable for their unique design and functionality. Under the leadership of co-founders Gu Feng and Fu Qiang, the company has strengthened its reputation by combining Chinese manufacturing expertise at its modern plant in Shangrao with German engineering solutions developed at its research center in Munich.
2017 – today
The Aiways logo stands out with its minimalism and symbolism, reflecting the core values of the Chinese automotive company. The name combines the Chinese word “Ai,” meaning “love,” with “ways.” This can be interpreted as “a path with love” or “love on the road,” evoking associations with customer care, comfort, and attention to detail.
The upper part of the logo features a sequence of black rectangles with rounded corners, creating a sense of movement and modernity. These geometric elements resemble tire treads or road tracks, emphasizing the brand’s technological essence. The rectangles are interconnected, symbolizing the relationship between people, transportation, and technology, forming a unified and dynamic composition.
The lower part includes the company name, rendered in a unique wide typeface with horizontal and vertical lines, excluding diagonals. This style gives the text a sense of rigor, stability, and reliability. The subtle fragmentation of the letters adds a futuristic touch, evoking associations with advanced interfaces and modern technologies.
The color scheme consists of black and white. Black represents confidence, strength, and technological sophistication, while white contrasts and highlights the forms’ clarity. This combination is concise and underscores the company’s contemporary approach.
The emblem’s entire design is characterized by expressiveness and simplicity. Clear lines and minimalist shapes convey the brand’s innovative spirit and ambitions. This visual symbol seamlessly combines practicality with emotional warmth, emphasizing the company’s core idea—moving forward with care and attention to every customer.