When you look at the emblem, you hear rap sounds. The All Money In logo shows the stage costumes and musicians’ decorations. The symbols encode the discs recorded by the studio and the high income the teams will receive through cooperation.
All Money In: Brand Overview
Founded: | 2010 |
Founder: | Ermias Joseph Asghedom |
Headquarters: | United States |
Meaning and History
Nipsey Hussle was born in California’s Crenshaw (Los Angeles) area 1985. His mother is African American, and his father is an Eritrean immigrant. Ermias Joseph grew up with his sister and brother, attending Alexander Hamilton High School. But he didn’t graduate because he ran away from home when he was fourteen and joined the Rollin 60’s Neighborhood Crips, a street gang that was part of an even larger gang.
A year later (in 2002), the young man joined the creative multimedia movement Buttervision, part of Digital Guerrilla and led by Dexter Browne. He established his stage name there, which has stuck with him since childhood. The thing is that the nickname Nipsey Hussle was given to the young man long ago by his close friend Donte Monroe, known in music circles as Baby Gooch. The nickname is related to the name of the famous comedian Nipsey Russell. At the same time, Ermias Joseph finished recording his first mixtape called Slauson Boy Volume 1.
When he was nineteen, he and his brother and father traveled to East Africa and spent some time there. The trip to his father’s homeland made a great impression on young Asghedom, after which he became a social activist, a doer with an entrepreneurial streak. And he had plenty of entrepreneurship from his earliest years. As an 11-year-old schoolboy, he was engaged in shoe shining, planning to shine about a hundred pairs daily to buy school clothes. The craving for the business increased over the years, and he and his brother and two business partners later founded the Marathon Clothing store.
After leaving Epic Records, singer Nipsey Hussle opened All Money In’s recording studio, reflecting on his experience “dealing” with money. The name is the motto, “All Money In, No Money Out.” It is his concept of economic self-realization offered to residents of black neighborhoods. Ermias Joseph Asghedom called for entrepreneurship and wealth accumulation without spending on depreciating assets. After the studio emerged, he made money, signing recording contracts with many artists. Killa Twan, J Stone, Cuzzy Capone, Pacman Da Gunman, Cobby Supreme, and BH are among them. In other words, the brand founder’s story is a story of money reflected in the identity. In 2019, Hussle was shot.
The symbolism of All Money In reflects the concept of finance. One look at the logo clarifies that it depicts a dollar sign. However, it is represented not directly but indirectly in composite construction, which includes several elements.
In the center is the stylized letter “S.” It is large and wide, resembling a labyrinth and the number five. Atop it is a capital, “A,” which is also in geometric style. It has two straight legs, a narrow rung, and a flat top. At the bottom (vis-a-vis) is a white square. It and the upper letter visually form a double-crossing, typical of the image of a dollar. All elements are placed on a black background and in a white ring embedded in a large black square.
All Money In Interesting Facts
“All Money In” is a phrase linked to Nipsey Hussle, a Los Angeles-based rapper, entrepreneur, and community activist. It’s a way of thinking about business, a record label, and a commitment to improving the community and self-sufficiency.
- Founding Principles: In 2010, Nipsey Hussle started “All Money In No Money Out” as a record label and a lifestyle. It was about investing in his community and businesses to keep wealth circulating.
- Broader Goals: Nipsey was an artist and a visionary of community wealth. His efforts included music, real estate, education in science and technology for young people, and job creation.
- The Marathon Store: This store in South Los Angeles symbolized Nipsey’s dedication to revitalizing his neighborhood. It was a tangible example of the “All Money In” mindset.
- Marketing Innovation: Nipsey used creative methods to sell his music, like the “Crenshaw” mixtape, which he sold for $100 per copy, earning Jay-Z’s support by purchasing 100 copies. His “Proud2Pay” campaign encouraged direct fan support.
- Victory Lap Album: Nipsey’s 2018 album, Victory Lap, was a hit and nominated for a Grammy. It was a milestone for his label and showed his success as an artist and an entrepreneur.
- Improving the Community: Nipsey worked on several projects to help his community, like “Destination Crenshaw,” an open-air museum for African-American culture, and plans for a business hub to support local entrepreneurs.
- Continuing Influence: Nipsey’s death in March 2019 brought even more attention to his work and vision. His approach to life and business inspires people to invest in their communities and maintain control over their work.
Nipsey Hussle’s “All Money In” reflects his belief in economic empowerment and community support, showing the power of commitment and creativity. His legacy lives on, encouraging others to follow in his footsteps.
Font and Colors
The logo has no inscriptions, and the letters used to be graphic details that did not relate to the text. Its color scheme is monochrome and black and white.