rapper Logos and Brands

The Rapper section features the personal brands of rappers, from veterans like Tupac and Notorious B.I.G. to contemporary stars like Kendrick Lamar and Travis Scott. A rapper’s logo is inseparable from their stage image and becomes a symbol of an entire era in hip-hop history. Stylized pseudonyms, author’s marks, and gestures translated into visual form serve as identifying marks for an audience of millions. This section overlaps with “Rap Musician,” but the emphasis on the word “rapper” implies a focus on artists for whom rap remains the primary instrument of self-expression.