The Glo Gang logo showcases its brightness and uniqueness. The main emblem features a sun holding a cup to its mouth. It appears in striking contrast. On the one hand, the orange color symbolizes cheerfulness and optimism. On the other hand, the character frowns discontentedly and wears white gloves, revealing its primness.
Glo Gang’s history began in 2011 in Englewood on Chicago’s South Side, where Keith Farrelle Cozart, known as Chief Keef, formed the informal collective Glory Boyz Entertainment. The group included Fredo Santana, Capo, Tadoe, Ballout, Lil Reese, Tray Savage, and others close to him. GBE started around music, not as a commercial brand.
While under house arrest, Chief Keef uploaded videos to YouTube, helping introduce Chicago drill to a wider audience. On March 6, 2012, he released “I Don’t Like” with Lil Reese. Kanye West later pushed the track further with a remix released on May 1, 2012, featuring Pusha T, Big Sean, and Jadakiss. Interscope Records then signed Keef in a deal reportedly worth about $6 million, including a joint venture for Glory Boyz Entertainment.
On December 18, 2012, Finally Rich was released through Interscope and Glory Boyz Entertainment, debuting at No. 29 on the Billboard 200. After disputes with Interscope, Chief Keef announced on January 3, 2014, that Glory Boyz Entertainment was over and launched Glo Gang, short for Glory Gang. The sun-figure logo with a paper cup was created by Colorful Mula in 2014 and has remained part of the brand.
Glo Gang later expanded into streetwear under Casimir Spaulding’s art direction, using cartoon imagery, bright colors, and limited drops. Its visual language was compared with BAPE, while Supreme remained a major streetwear reference. On July 11, 2015, member Capo was killed in Chicago, and Mayor Rahm Emanuel blocked a planned hologram benefit concert. Later, Chief Keef founded 43B with BMG. At the same time, Glo Gang continued to operate as a lifestyle brand centered on clothing, accessories, and limited-edition releases.
Meaning and History
The term “Glo Gang” stands for “Glory Gang” and originated with the rap label Glory Boyz Entertainment, founded in 2011 under a contract signed by Chief Keef with Interscope. GBE never became a full-fledged recording studio and was closed in 2014. In its place, the new label Glo Gang appeared. It can be said that the Chicago rappers simply shortened the name of Glory Boyz Entertainment to the first three letters. The word “Gang” was added due to its fashionable sound.
While Chief Keef personally created the logo for GBE, the emblem for his new flagship brand was developed by another person, Casimir Spaulding. He is a popular visual artist whose drawings adorn rap album covers and hang in the homes of hip-hop celebrities. He is responsible for most of Glo Gang’s illustrations and serves as the label’s creative director. His inspirations include his own childhood psychological traumas, Marvel comics, anime, and Japanese pop art. The artist’s main creative principle is expressing joy through visual art.
What is Glo Gang?
Glo Gang is a record label created in early January 2014 based on Glory Boyz Entertainment (GBE). Its current members are rappers and hip-hop artists Chief Keef, DooWop, ManeMane4CGG, Jusglo, Terintino, Lil Flash, Ballout, and Tadoe. By the way, Chief Keef introduced GBE in 2011 and renamed it Glo Gang at the end of 2013, stating that it was a new rap camp. The trademark is also used to sell clothing, accessories, and other merchandise.
Casimir Spaulding created almost all graphic symbols for Glo Gang, including the famous sun. It is an anthropomorphic character: it has a face and even hands. The central part of the image is a yellow circle with a dark outline. Against its background are two eyes composed of black-and-white ovals. Right above them are large eyebrows in the form of slanted rectangles. The mouth is not visible because it is covered by a glass that the sun is holding in its hands. Moreover, both palms are wearing white gloves, like Mickey Mouse. Instead of rays, the artist depicted a wide, orange, wavy halo, outlined along the edge with a thin black stripe.
The cult sun of Glo Gang is composed of simple geometric shapes, such as ovals, circles, and quadrilaterals. But it looks bright and unusual because its creator, Casimir Spaulding, was inspired by his favorite comics, Japanese animation, and other entertainment. The sun symbolizes a rebellious spirit, a creative approach, and the absence of any limitations.
Font and Colors
In its identity system, Glo Gang uses a custom-designed font. The logo colors also attract attention: the designer combined warm shades of yellow and orange, adding just a little black and white. As Casimir himself admitted, he tries to avoid gloomy colors because his whole life is pain. And with bright colors, the artist wants to make people happy.


