Juice WRLD Logo

Juice WRLD LogoJuice WRLD Logo PNG

The rapper’s music is filled with the flame of pain and suffering, which can be seen from the symbols of the emblem. The Juice WRLD logo conveys pessimism and depression, and also shows the author’s attempts to come to terms with the imperfections of this world.

Juice WRLD: Brand overview

Founder:Jarad Anthony Higgins
Homewood, Illinois, U.S.
Juice WRLD is the stage name of the rapper Jarad Anthony Higgins, who performed songs in the SoundCloud rap genre. This musical direction is characterized by tragic compositions with expressive sound, illegible pronunciation of words, and short shouts at the end of sentences. Typical themes in the lyrics are drugs and luxury.

Meaning and History

Juice WRLD Logo History

Juice WRLD was very enthusiastic about creating new songs and even freestyle. He started his career very early – the artist’s first track was released in 2015 when he was 17 years old. Jarad recorded it on his mobile phone and uploaded it to the SoundCloud platform. A year later, the young rapper got a producer – 16-year-old Nicholas Warren Mira.

Juice WRLD listeners who know him personally admired his ability to come up with hits on the spot. With just one second of rhythm, he could instantly compose lyrics and melody. This talent was noticed even in kindergarten when Jarad easily mastered musical instruments and memorized songs.

What is Juice WRLD?

Juice WRLD is the stage name of American rapper Jarad Anthony Higgins. He began his career at 17, adopting the stage name in honor of the crime thriller “Juice.” Jarad was a creative individual from an early age, playing the piano, trumpet, drums, and guitar. Upon entering high school, he began recording tracks on his phone. The rapper managed to release two albums, including the hit single “Lucid Dreams.” His life was tragically cut short in 2019 due to a drug overdose.

In the end, Juice’s compositions caught the attention of famous rappers and their producers. They decided to take part in an aspiring artist’s career and helped him shoot the video clip, which made the debut mini-album Nothing’s Different popular. Since then, Jarad’s life has been divided into “before” and “after.” Before, he was just a regular little-known teenager with 300 SoundCloud subscribers. “After” he had a contract for 3 million and a dizzying success.

With each new song, Juice, WRLD became more and more famous, and in just a couple of months, he earned the title of superstar. He wrote fatalistic and gloomy texts in which he put his worldview. His second album, Death Race for Love, released in 2019, peaked at number one on the Billboard 200. However, the fame did not last long because the rapper died of an overdose in the same year. He had been using drugs since the sixth grade, which caused him to have health problems. The artist realized his addiction and agreed to treatment but did not live two weeks before the appointed date.

Against the backdrop of the history of Juice WRLD, its logo with flaming lettering looks symbolic. We can say that Jarad Anthony Higgins just “burned out” in his addiction to drugs. Although initially, a different meaning was put into its brand name. The pink flame enveloped the musician’s pseudonym represented inspiration, creativity, fiery tracks, and a carefree lifestyle. After all, the rapper rarely spent the money he earned on luxury – instead, he had fun and made gifts to friends.

Juice WRLD: Interesting Facts

Juice WRLD, born Jarad Anthony Higgins on December 2, 1998, quickly became a leading figure in hip-hop with his deeply emotional music before his sudden passing on December 8, 2019.

  1. Freestyling Talent: Known for his amazing freestyling, Juice WRLD could come up with music on the fly. His impressive hour-long freestyle on Tim Westwood TV showed off his creativity and lyrical skills.
  2. Quick Rise: Juice WRLD shot to fame with “Lucid Dreams” in 2018, a track originally released on SoundCloud in 2017. The song sampled Sting’s “Shape of My Heart” quickly climbed the charts.
  3. Musical Influences: His music, mixing genres like rock, emo, and R&B, was influenced by diverse artists, including Billy Idol, Blink-182, and Eminem.
  4. Talking about Mental Health: Juice WRLD’s songs often touched on mental health and addiction, connecting with fans facing similar issues. He was open about his struggles, hoping to help others feel understood.
  5. Major Record Deal: After the success of “Lucid Dreams,” he signed with Interscope Records in 2018, significantly boosting his career.
  6. Releases After His Death: Albums like “Legends Never Die” in 2020 and “Fighting Demons” in 2021 were released posthumously, featuring collaborations with artists he was close to or influenced by.
  7. Chart-Topping Success: “Legends Never Die” hit No. 1 on the Billboard 200, becoming one of the most successful posthumous releases ever.
  8. Streaming Success: Juice WRLD became one of the most streamed artists after his death, thanks to his emotionally honest music that resonated with many.
  9. Diverse Collaborations: He worked with artists from different genres, including BTS and Halsey, showing his wide-ranging musical talents.
  10. Lasting Impact: Juice WRLD’s openness about mental health and unique sound has inspired a new generation of artists and started more conversations about mental health in music.

Juice WRLD’s music and message have left a lasting legacy, making him a beloved figure in music who continues to inspire fans and artists alike.

Font and Colors

Juice WRLD Emblem

The graphic symbol contains the inscription “JUICE WRLD,” in which the first letters “J” and “W” are higher than the rest. The curved outlines make the text seem to shake. The artists specifically sought this effect because they depicted a pseudonym inside a pink fire. The uneven edges helped them to “revive” the flame, create the illusion of burning. And, of course, vague words hint at the drugs that the artist took and to which he dedicated his songs.

Juice WRLD Symbol

All letters were hand-drawn. They do not have a clear shape and look three-dimensional due to the additional contours. The lettering is predominantly yellow, but the thin lines around the edges are black. Fire pink, with a linear gradient that radiates from the center to the sides. Such a bright, almost acidic color palette is related to the theme of drugs. It reflects an altered state of consciousness after taking psychedelics.

Juice WRLD color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C