Juice WRLD is the stage name of the rapper Jarad Anthony Higgins, who performed songs in the SoundCloud rap genre. This musical direction is characterized by tragic compositions with expressive sound, illegible pronunciation of words, and short shouts at the end of sentences. Typical themes in the lyrics are drugs and luxury.
Meaning and History
Juice WRLD was very enthusiastic about creating new songs and even freestyle. He started his career very early – the artist’s first track was released in 2015 when he was 17 years old. Jarad recorded it on his mobile phone and uploaded it to the SoundCloud platform. A year later, the young rapper got a producer – 16-year-old Nicholas Warren Mira.
Juice WRLD listeners who know him personally admired his ability to come up with hits on the spot. With just one second of rhythm, he could instantly compose lyrics and melody. This talent was noticed even in kindergarten when Jarad easily mastered musical instruments and memorized songs.
In the end, Juice’s compositions caught the attention of famous rappers and their producers. They decided to take part in an aspiring artist’s career and helped him shoot the video clip, which made the debut mini-album Nothing’s Different popular. Since then, Jarad’s life has been divided into “before” and “after.” Before, he was just a regular little-known teenager with 300 SoundCloud subscribers. “After” he had a contract for 3 million and a dizzying success.
With each new song, Juice, WRLD became more and more famous, and in just a couple of months, he earned the title of superstar. He wrote fatalistic and gloomy texts in which he put his worldview. His second album, Death Race for Love, released in 2019, peaked at number one on the Billboard 200. However, the fame did not last long because the rapper died of an overdose in the same year. He had been using drugs since the sixth grade, which caused him to have health problems. The artist realized his addiction and agreed to treatment but did not live two weeks before the appointed date.
Against the backdrop of the history of Juice WRLD, its logo with flaming lettering looks symbolic. We can say that Jarad Anthony Higgins just “burned out” in his addiction to drugs. Although initially, a different meaning was put into its brand name. The pink flame enveloped the musician’s pseudonym represented inspiration, creativity, fiery tracks, and a carefree lifestyle. After all, the rapper rarely spent the money he earned on luxury – instead, he had fun and made gifts to friends.
Font and Colors of the Emblem
The graphic symbol contains the inscription “JUICE WRLD,” in which the first letters “J” and “W” are higher than the rest. The curved outlines make the text seem to shake. The artists specifically sought this effect because they depicted a pseudonym inside a pink fire. The uneven edges helped them to “revive” the flame, create the illusion of burning. And, of course, vague words hint at the drugs that the artist took and to which he dedicated his songs.
All letters were hand-drawn. They do not have a clear shape and look three-dimensional due to the additional contours. The lettering is predominantly yellow, but the thin lines around the edges are black. Fire pink, with a linear gradient that radiates from the center to the sides. Such a bright, almost acidic color palette is related to the theme of drugs. It reflects an altered state of consciousness after taking psychedelics.