The Eminem brand is based on the stage name of the mega-popular rapper and songwriter Marshall Mathers from the USA. At one time, he was one of the few white-skinned raps and hip-hop performers and took the first letters of his name M&M as his nickname, which reads like Eminem.
Meaning and History
Marshal was born in 1972, grew up without a father. As a child, he was subjected to constant persecution from peers, since due to lack of money, he lived with his mother in the poorest neighborhoods, where most blacks lived.
After moving to Kansas to live with his uncle, the guy became interested in music and released his first album in 1996. In 2000, he became a world-class star, although, in life, he continued to be accompanied by great difficulties. But the young man overcame everything and is now a star of the first magnitude, not only in rap culture and in all modern musical art.
The Eminem trademark was officially registered in 2004, but since the first album release, the singer has used his logo on albums and posters.
Eminem Infinite’s debut album featured a logo in the form of a name written in Bookman Old Style Bold. It features thick, firm serif letters and is black on a white background.
1997 – 1999
The logo font was completely replaced. A flat, sans-serif font was chosen. The color scheme of the inscription, depending on the album covers, was white or black. That being said, the new logo itself looked readable and attractive.
2000 – 2012
In 2000 a new album “Marshal Mathers” was presented to the public. The logo on it had a changed look; the font Helvetica Neue Bold Extended was chosen, the letters became more aggressive, with sharp corners. The second letter, “E,” changed its position to the opposite, and since then, it has become a recognizable chip of the rapper.
For a while, the traditional black-and-white look was supplemented with red in the background of this upside-down letter, which added energy and passion to the emblem.
2013 – today
The logo was refined and reached the ideal according to the experts. The font, size, and color scheme remained the same, but some letters lost their vertical stripes and began to share them with their neighbors’ side panels. This creates a stunning visual effect and makes you keep your eyes on the logo. Simultaneously, the final version of the short logo-signature was approved – the letter “Ǝ” wrapped back to front.
The Eminem logo is a vivid and inspiring example of the fact that you can achieve perfection, regardless of any obstacles if you want to.
Font and Colors of the Emblem
The latest logo is the most original one. Keeping the letter “E” in the reverse position, the designers went for even more reduction. In terms of writing technique, they made the emblem lighter, but they added complexity in terms of visual perception. The current variant is a combination of adjacent characters, which consist of vertical elements and merge. The letters “M” and “N” are simplified to such an extent that they are left without one of the sides: the legs are replaced by the “I” located between them. In this case, the signs are at a minimum distance from each other.
Text is the only detail of the logo since there is nothing else in it. The basic typeface Helvetica Neue has an individual interpretation, so the word looks like it was drawn through a stencil. For the first time, such an inscription appeared on the cover of the music album “The Marshall Mathers LP 2” and has by now gone through several creative edits.
The color of the emblem is monochrome and consists of a contrasting palette. This is a classic combination of black (letters) and white (background). Such a scale is fatal, which accurately conveys the atmosphere of the artist’s creativity.