The Post Malone logo resembles a dark night peering into a house through a foggy window. The whimsical shadows on the emblem, like images from the past, knock on the doors of memory and inspire the artist to create songs.
Post Malone: Brand overview
Born as Austin Richard Post on July 4th, 1995, in Syracuse, New York, the artist known as Post Malone embarked on his musical journey as a teenager after relocating to Grapevine, Texas. He began his early music career by sharing his songs on SoundCloud under the moniker “Posty” in the early 2010s.
Malone’s career took a significant leap in 2015 with the viral success of his single “White Iverson,” which climbed its way onto the Billboard Hot 100 chart. This success led to his signing with Republic Records. His first major album, “Stoney,” released in 2016, featured hit tracks like “Congratulations” with Quavo.
As he progressed into the late 2010s, Post Malone emerged as one of the most influential new artists, merging genres such as rap, pop, and rock. His 2018 album “Beerbongs & Bentleys” included chart-topping singles like “Psycho,” “Better Now,” and “Rockstar,” featuring 21 Savage, solidifying his status in the music industry.
The 2019 release of “Hollywood’s Bleeding” further established Malone as an international music icon. The album topped charts globally and included groundbreaking singles like “Circles” and “Sunflower” from the ‘Spider-Man: Into the Spiderverse’ soundtrack. His accolades include several American Music Awards and Billboard Music Awards.
Post Malone, renowned for his reflective lyrics, eclectic musical style, innovative videos, and distinctive face tattoos, has become a seminal figure in the rap/pop scene. At just 28 years old, he continues to set records and innovate with new cross-genre projects.
Meaning and History
The logo, like his stage pseudonym, was chosen by Austin himself. It was long believed that the surname Malone was connected to NBA player Karl Malone. However, the singer himself confessed that he invented the name at 14, taking his surname Post and adding a nickname generated through a rap name generator program.
Who is Post Malone?
A young American showman, Austin Richard Post, who writes and performs rap. He has released four albums, three of which have achieved multi-platinum status. The artist’s songs and albums consistently rank in the top 5 on Billboard. In addition to his music career, he owns Stoney Creek Records and sells shoes, clothing, and wine.
2013 – today
The visual sign of the singer is quite somber. It consists of a black inscription, boldly executed on a white background. The words appear to be etched on a fogged-up glass.
The rapper’s name is placed on two levels, with the showman’s real surname being more prominent. In the openings of its letters, one can see the night outside the window. Against this backdrop are white wires or tree branches, covered in snow, painted, or whitened by moonlight. Their intricate interlacing resembles shackles, thorny barriers, or ghosts beating against the window.
The frayed ends of the letters, the night, and the shadows behind the glass evoke feelings of sadness and longing, resonating well with the singer’s songs. The logo is like a glimpse into a vanished past. Its images and unfulfilled dreams form the core that helps the singer create.
The pseudonym includes the word ‘one,’ indicating loneliness. It also suggests that Post Malone writes his own lyrics, composes the music, and performs his works himself.
Font and Colors
The combination of black and white conveys the collision of positive and negative character traits, which ultimately shape a person.
The dark shade also represents sadness, as the artist is often called the ‘king of broken hearts.’ Many of his songs are about breakups. The white elements symbolize hope and bright memories. The lines hint at the numerous tattoos on the singer’s body, which are intricately intertwined.
The font of the inscription is unique and reflects the artist’s style.