The company ALLSIDES, formerly known as Covision Media, has unveiled a renewed identity created by the agency CRU. The organization is recognized for creating highly realistic digital 3D models of clothing, footwear, and accessories. They are used in virtual fitting rooms, online catalogs, and e-commerce systems. Clients include brands such as Zara, adidas, and Meta.
The transition to the new name became part of a broader transformation. Initially, Covision Media was associated with its parent structure, Covision Lab, which specialized in research in computer vision and machine learning. When the project evolved into an independent business with international clients, a name was needed that reflected its own technology. This led to ALLSIDES, highlighting the scanners’ ability to capture an object from all directions.
The old Covision Media logo resembled a frame composed of pixel symbols. It resembled the digitization process but did not convey the scale and precision of the solution. The new visual system offers a different perspective. The logo now consists of four symbols forming a sign pointing upward, downward, to the right, and to the left. The graphics evoke the multi-layered nature of scanning. The slanted angles create a slight depth effect and form a connection with three-dimensional imagery.
The text part of the logo is set in a monospaced typeface with a technological character. A custom form was created for the letter “A,” which adds friendliness to the sign while preserving industrial clarity. Purple is complemented by a black accent, creating visual contrast and emphasizing the technological nature of the company.
The graphic system of the identity is expanded through visual techniques. The communication uses ASCII graphics motifs and heatmap patterns, referencing computer vision and data processing. The design is connected to the technological field in which ALLSIDES operates.
The new brand image is anchored in the positioning formulated as “absolute three-dimensionality in seconds.” It reflects the key quality of the product: speed and precision of digitization. The company’s scanners convert tens of thousands of products into digital copies every day, making them suitable for use in virtual stores and sales systems.
The renewal of the visual language has brought ALLSIDES closer to its clients. The brand conveys the scale and modernity of the technology while maintaining clarity and simplicity of communication. The image helps strengthen market presence and forms a foundation for further growth.