Alpine Logo PNG
As soon as the brand’s flag is waved, the brand’s cars will rush along the race tracks, the emblem says. The Alpine logo represents the technical equipment that helps you develop the speed of “flight” and achieve strong competition results.
Jean Rédélé was born in Dieppe on May 17, 1922, in a family closely tied to Renault. After studying at HEC in Paris, he became France’s youngest official Renault dealer at 24. Rédélé treated racing as a test bench for cars. In 1950, he won the first Rallye de Dieppe in a Renault 4CV, ahead of stronger Peugeot 203 and Salmson entries. He then reworked the 4CV with a five-speed gearbox and lightweight bodies. In 1954, he won his class at the Mille Miglia. He won the Critérium des Alpes, later giving Alpine its name.
Société des Automobiles Alpine was registered on June 25, 1955, with offices in Paris and Dieppe. Its first production model, the A106, used Renault 4CV mechanical parts under a fiberglass body. In 1962, Alpine introduced the A110, a rear-engine rally car weighing about 600 kg. It became the brand’s defining model. In 1971, Alpine took the top three places at Rallye Monte-Carlo. In 1973, the A110 won the first World Rally Championship season.
That same year, the oil crisis hurt sports car sales, and Renault bought a 70% stake in Alpine. In 1976, Alpine’s racing department merged with Renault Sport. Road models continued with the A310, GTA, and A610. On April 7, 1995, the last A610 left Dieppe, and Renault closed the Alpine brand after producing more than 30,000 road cars. Alpine returned in 2017 with a new A110. In 2021, Renault merged Renault Sport Cars and Renault Sport Racing under the Alpine banner, bringing the name back to Formula 1.
Meaning and History
Driving the Renault 4CV sports car that forms the basis of the brand’s product range, driver Jean Rédélé has won several significant races. These include the Coupe des Alpes and the Mille Miglia. As he gained driving experience, he designed many versions of it. For example, the manufacturer produced a model with a five-speed gearbox instead of a three-speed one and a lightweight fiberglass body. In the early 50s, the author successfully ran them at the Sebring and Le Mans races.
Inspired by the victories, Rédélé opened its sports and racing car production facility and named the brand after the victory: Coupe des Alpes. However, this name caused serious problems for the founder because he didn’t know the Sunbeam Alpine sports coupe, based on the Sunbeam Talbot, was introduced in the UK in 1953. But this confusion over the brand names didn’t confuse the Frenchman, and he used his company’s name to develop the original logo. And the company had three of them.
What is Alpine?
Alpine is the short name for the company Société des Automobiles Alpine SAS. It is a French sports car manufacturer that produces vehicles suitable for both racing and daily use. It was established in 1955 and released several lightweight and agile models before leaving the market in 1995. In 2017, the Renault Group revived the iconic brand, allowing it to continue creating high-tech cars with sophisticated designs.
1954 – 1976
The first emblem set the tone for creativity, which the creators captured. Despite confusion with the English car brand, the French brand did not rename the sports car; instead, it marked it with a personal badge, setting the style for all subsequent production. The debut logo features a stylized “A” in a unique design. Metallic notes reflected in the frame, a noble palette, and clear lines emphasize this.
The centerpiece is the capital letter taken from the company name. It is written obliquely and supplemented by an original crossbar in a long strip with a hooked point at the end. The left leg of the “A” is at the front and is a medium-thickness diagonal line. This gives the letter a tilt. The text symbol is displayed on a white background. In the second half (bottom), the trademark’s full name appears in soft blue. Slight gray shadows appear on the right side, matching the border. They add a metallic shade to the automotive brand’s emblem.
1976 – 2017
In 1976, the transport manufacturer moved away from 3D and metallic paints in the logo, so they approved a 2D version with a few added details. In the center, three chrome stripes ran horizontally. On them is the large letter “A” in the earlier form. The white side of the logo increased in area, and the blue side decreased accordingly; only one-fourth remained.
In addition, the designers changed the circle to an oval and replaced the metallic frame with a wide, light gray stripe on which the automaker’s full name was placed. They also removed the edging of the central symbol. Moreover, the developers added two miniature French flags on the sides and also replaced the thin font with a bold sans-serif.
2017 – today
The current logo includes no unnecessary elements, as the designers focused on minimalism. They removed all insignificant details, leaving only the curly “A.” The letter retains the same shape as in the opening variation. It has become a symbol of individual identity. The designers tried to preserve the corporate palette.
Font and Colors
Alpine’s identity exemplifies the transition from complex to simple. While the earlier versions had many small details, the later (current) versions lack them entirely. The capital “A” remains dominant in the individual design, with a diagonal right leg and a crossbar shaped like a long hook.
The debut logo uses a typeface as close as possible to KozacDesign’s Howie’s Funhouse Regular. It is a sleek sans-serif typeface with rounded ends. The modern version has no inscription. However, the color scheme remains consistent, with blue present in all emblems. Another logo features the palette of France’s national flag: red, blue, and white.