Alpine (full name Société des Automobiles Alpine SAS) is a French automotive company that develops, manufactures, and markets sports and racing cars. Its founder is Jean Rédélé, who opened a company in Dieppe in 1954. She almost immediately became successful in motorsport, using the Renault 4CV car produced after World War II. In general, it was very closely associated with the Renault brand, so it is not surprising that in 1973 a large corporation bought this young company. Three years later, their sports departments merged, and in 1995, production of Alpine was stopped altogether. But in 2017, the brand was relaunched, which coincided with the release of the Alpine A110 sports car.
Meaning and History
Driving the Renault 4CV sports car that forms the basis of the brand’s product range, driver Jean Rédélé has won several significant races. Among them are Coupe des Alpes and Mille Miglia. As he gained experience in driving a car, he designed many versions of it. For example, the manufacturer produced a model with a five-speed gearbox instead of a three-speed one and a lightweight fiberglass body. In the early 50s, the author successfully ran them at the Sebring and Le Man’s races.
As a result, inspired by the victories, Rédélé opened its sports and raced car production facility, naming the brand after the victory as Coupe des Alpes. However, this name caused serious problems for the founder because he did not know that the Sunbeam Alpine sports coupe based on the Sunbeam Talbot was presented in the UK in 1953. But this confusion with the names of the brands did not confuse the Frenchman, and he used the name of his company to develop the original logo. And the company had three of them.
1954 – 1976
The very first emblem set the tone for creativity, which the creators successfully reflected in it. Despite the confusion with the English car brand, the French brand did not rename the sports car but marked it with a personal badge, predetermining the corresponding style of all subsequent production. The debut logo features a stylized “A” in a unique design. This is emphasized by the metallic notes reflected in the reflections of the frame, a noble palette, and clear lines.
The centerpiece is the capital letter taken from the company name. It is written obliquely and supplemented by an original crossbar in a long strip with a hooked point at the end. The left leg “A” is at the front and is a diagonal line of medium thickness. This gives the letter a tilt. The text symbol is at the top on a white background. In the second half (bottom), painted in soft blue, the full name of the trademark is presented. There are slight gray shadows on the right side, just like the border. They add a metallic shade to the emblem of the automotive brand.
1976 – 2017
In 1976, the transport manufacturer decided to move away from 3D and metallic paints in the logo, so they approved the 2D version, adding a few details. So, in the center, three chrome stripes were running horizontally. On them is the large letter “A” in the form in which it was presented earlier. The white side of the logo increased in the area, and the blue side, accordingly, decreased – only one-fourth of it remained.
In addition, the designers made the circle an oval and replaced the metalized frame with a wide light gray stripe, where the full name of the automaker was placed. They also removed the edging of the central symbol. Moreover, the developers added two miniature flags of France on the sides and also replaced the thin font with a bold sans serif.
2017 – today
The current logo does not contain unnecessary elements since the authors focused on minimalism. They removed all the insignificant details from it and left only the curly “A.” The shape of the letter is the same as that presented in the opening variation. She has become a symbol of individual identity. The designers tried to preserve the corporate palette.
Font and Colors of the Emblem
Alpine’s identity is an example of the transition from complex to simple. While the earlier versions had many small details, the later (current) versions do not have them at all. The capital “A” remains dominant in individual design: with a diagonal right leg and a crossbar in the form of a long hook.
The debut logo uses a typeface as close as possible to Howie’s Funhouse Regular from KozacDesign studio. It is a sleek sans serif typeface with rounded ends. In the modern version, there is no inscription. But the color scheme is more constant: in all emblems, there is blue. Another logo presents the palette of the national flag of France – a combination of red, blue, white.