Alstom Logo

Alstom LogoAlstom Logo PNG

Building a railroad requires a high level of concentration and original visual identity. The French company has it all: the Alstom logo symbolizes the reliability of products, and the range is rich in choice. The best design solution is a harmonious balance between the identity and the product range.

Alstom: Brand overview

Saint-Ouen-sur-Seine, France
Alstom is a French company engaged in the production of high-speed rail transport. It was founded in 1928. Now it specializes not only in TGV and AGV trains but also in subways. The headquarters are in Saint-Ouen-sur-Seine, and the total number of employees exceeds 35 thousand.

Meaning and History

Alstom Logo History

During the time Alstom has been on the market, there have been nine logo variations. With each redesign, it became more modern; new details were added to increase the brand’s visual identity and its recognizability among potential customers.

What is Alstom?

First of all, it is one of the world leaders in the production of railway vehicles with almost a century of experience and modern technologies.

1928 – 1930

Als-Thom Logo 1928

The original version of the logo consisted of a wordy name and three horizontal lines, two of which were at the bottom and one at the top. At the same time, only black was used for all the logo elements. Between the elements, “Als” and “Thom” in the name was a dot located in the central part of the intercharacter space. A classic sans serif bold typeface with capital letters was chosen for the lettering.

1930 – 1961

Alsthom Logo 1930

The previous version of the logo lasted only two years, and the first redesign took place in 1930. It was about minimizing the image. All three horizontal lines were removed, as was the dot in the name. At the same time, the font remained unchanged, although the letters became wider. Also, the color of the Alsthom logo became closer to grey.


Alsthom Logo 1961

At this stage, the key elements of the logo were not the name of the corporation but the emblem which was placed over it. It is a black square, inside which is a black letter “A” with white outlines.

1976 – 1980

Alsthom Atlantique Logo 1976

The lettering was completely removed from the logo. The basis of the logo was now a stylized arrow and two letters “A” that were intertwined within it. These letters formed a single whole, thanks to the elongated diagonal line.

1980 – 1985

Alsthom Atlantique Logo 1980

Interestingly, in the 80s of the 20th century, the company had a slightly different name, namely Alsthom Atlantique. This is also shown on the logo. In general, the font for the lettering was identical to the previous versions. The name was displayed in two lines. The only additional element was the two thick horizontal lines below the lettering.

1985 – 1989

Alsthom Logo 1985

1985 saw the company return to its original name. Thus, the word “Atlantique” was no longer used and was removed from the logo. The font for the lettering remained identical. Also, the two horizontal lines under “Alsthom” have changed slightly. One of them became much narrower than before.

1989 – 1991

GEC Alsthom Logo 1989

In 1989, the company merged with one of the market leaders, namely the British corporation General Electrics. As a result, the acronym “GEC” was added to the previous version, lengthening the logo and the horizontal lines.

1991 – 1998

GEC Alsthom Logo 1991

The 1991 redesign made the logo look more modern and fresh. The lines in the lettering became much thinner, causing a friendly and positive vibe. At the same time, there is a distance between the letters. Additionally, a red triangle appeared above the name “Gec Alsthom,” which looks down.

1998 – today

Alstom Logo

The last logo redesign to date took place in 1998. It was a verbal inscription with no additional elements. It was written in capital letters without serifs. All letters are adequately shaped and, therefore, easy to read. The only exception is the horizontal line in the letter “A,” which is slightly angled. This looks modern and fresh and attracts the attention of users. The main inscription is made in uppercase blue letters.

At the same time, in their background stands out the letter “O,” which is the emblem of the logo. The red color chosen for it is not used by chance. It is associated with passion and desire. Overall, this letter looks like a swirling, creating an abstract image pointing to the future. Thus, it creates a sense of progress and development.
Sometimes, there is a company slogan underneath the logo: “Mobility by Nature.”

Font and Colors

Alstom Emblem

Before the 1998 redesign, the classic sans bold serif font was used. It is a stylish and unique font with a slightly whimsical variant of lettering and stylization of one of them as an emblem.

Alstom Symbol

At almost all stages of the company’s development, the color palette was based on black. However, the latest redesign has led to significant writing style and color changes. Today, it is a dark blue color, which should be associated with tranquility and the desire to develop.

Alstom color codes

Squid InkHex color:#1e3246
RGB:30 50 70
CMYK:57 29 0 73
Pantone:PMS 539 C
LustHex color:#dc3223
RGB:220 50 35
CMYK:0 77 84 14
Pantone:PMS Bright Red C