Altria Logo

Altria LogoAltria Logo PNG

Altria is an American tobacco company founded in 1985. The brand originally operated under the name Philip Morris. Given the company’s popularity worldwide, Altria also decided to produce e-cigarettes and wine. Although Altria’s history goes back a little more than 30 years, its roots can be traced to 1835. That’s when Phillip Morris was founded, which is the ancestor of Altria. The company’s headquarters is located in the U.S. city of Henrico, Virginia. The brand name itself received only in 2002.

Meaning and History

Altria Logo History

What is Altria?

It is a tobacco company known far beyond the United States, and its products are available to customers in more than 100 countries around the world. We are talking about millions of dollars in revenue every day.

Until 2003, the Philip Morris Company logo was used. Redesign, under the new name, appeared almost immediately. It should be noted that the company’s logo should be associated with various popular brands, the rights to which are owned by Philip Morris, including Kraft Foods. The updated version of the logo was created by designers from Landor Associates. Landor creative director Richard Brandt said the company’s products were used as the basis for the logo.

1985 – 2003

Philip Morris Companies Logo 1985

For the first 18 years, the classic Philip Morris logo was used. It depicted an oval frame with two letters “PM” drawn in white letters on a red background. A unique and modern style was used for this inscription. The italicized letters look interesting and attractive. The oval frame has gold outlines in addition to the red fill. At the top was a crown, which directly indicated the aristocratic nature of the products produced by the company. On the two sides of the frame are two horses, one of which also had a crown on his head. These proud animals were not chosen by chance, as it is horses historically considered a symbol of British traditions. They stand on two hooves, and two of them support the emblem. Special attention should be paid to the tassel tail, which looks friendly and playful. They stand on a ribbon with an arc-shaped line in the middle, where it says “Philip Morris” in white capital letters on a gold background. At the bottom, below the logo, there is also another inscription, namely Philip Morris Companies, inc.

2003 – today

Altria Logo

The current logo was introduced, as mentioned above, in 2003. It represents the name of the company and the emblem. The latter is 25 multi-colored squares, including blue, red, orange, brown, etc. In this way, Landor Associates tried to show the diversity of the company’s products. The proximity of the squares directly indicates the close relationship between the products. Many experts, such as Michael Berut of Pentagram, note that the vagueness of the logo plays to the company’s advantage, as the abstraction makes customers interested to know what exactly it offers. The name “Altria” is in a classic sans serif font using dark blue letters with rounded corners. The lettering looks appropriate and doesn’t contrast too much with the logo.

Font and Colors of the Emblem

Altria Emblem

The company’s name was chosen in classic bold font, where all the letters are lowercase, except for the first.

For the name was chosen dark blue, indicating the prospects and development of the company and its desire to satisfy the target audience. The logo consists of many colors and shades, conditionally divided into 25 squares. Thanks to this range of colors, the company demonstrates to customers the variety of products and goods.

Altria Symbol