Altria Logo

Altria Logo PNG

The diversity of the product range is the main idea expressed by the Altria logo. It focuses on the impeccable quality, attractiveness, and breadth of emotions of the offered products. The logo has become the key to the high popularity of branded products.

Meaning and History

Until 2003, the Philip Morris Company logo was used. Redesign, under the new name, appeared almost immediately. It should be noted that the company’s logo should be associated with various popular brands, the rights to which are owned by Philip Morris, including Kraft Foods. The updated version of the logo was created by designers from Landor Associates. Landor creative director Richard Brandt said the company’s products were used as the basis for the logo.

What is Altria?

It is a tobacco company known far beyond the United States, and its products are available to customers in more than 100 countries around the world. We are talking about millions of dollars in revenue every day.

1985 – 2003

For the first 18 years, the classic Philip Morris logo was used. It depicted an oval frame with two letters “PM” drawn in white letters on a red background. A unique and modern style was used for this inscription. The italicized letters look interesting and attractive. The oval frame has gold outlines in addition to the red fill. At the top was a crown, which directly indicated the aristocratic nature of the products produced by the company. On the two sides of the frame are two horses, one of which also had a crown on his head. These proud animals were not chosen by chance, as it is horses historically considered a symbol of British traditions. They stand on two hooves, and two of them support the emblem. Special attention should be paid to the tassel tail, which looks friendly and playful. They stand on a ribbon with an arc-shaped line in the middle, where it says “Philip Morris” in white capital letters on a gold background. At the bottom, below the logo, there is also another inscription, namely Philip Morris Companies, inc.

2003 – today

The current logo was introduced, as mentioned above, in 2003. It represents the name of the company and the emblem. The latter is 25 multi-colored squares, including blue, red, orange, brown, etc. In this way, Landor Associates tried to show the diversity of the company’s products. The proximity of the squares directly indicates the close relationship between the products. Many experts, such as Michael Berut of Pentagram, note that the vagueness of the logo plays to the company’s advantage, as the abstraction makes customers interested to know what exactly it offers. The name “Altria” is in a classic sans serif font using dark blue letters with rounded corners. The lettering looks appropriate and doesn’t contrast too much with the logo.

Font and Colors

The company’s name was chosen in classic bold font, where all the letters are lowercase, except for the first.

For the name was chosen dark blue, indicating the prospects and development of the company and its desire to satisfy the target audience. The logo consists of many colors and shades, conditionally divided into 25 squares. Thanks to this range of colors, the company demonstrates to customers the variety of products and goods.

Altria color codes