Alvis Logo

Alvis LogoAlvis Logo PNG

The Alvis logo, chosen by the British company that produced a wide range of vehicles in the first half of the 20th century, is a study of simplicity and elegance. The logo is shaped like an isosceles triangle pointing downwards, a distinctive and memorable design. The downward orientation of the triangle is interpreted as a symbol of stability and groundedness, qualities that the company likely wanted to associate with its vehicles.

A longitudinal line at the top of the logo separates the original inscription. This line adds a sense of balance to the design, neatly dividing the space within the triangle and drawing the viewer’s attention to the brand name. Using different letter sizes within the inscription, with the longest letter in the center and the shortest at the ends, creates a pleasing visual rhythm that guides the viewer’s eye across the logo.

The brand name is set in a sans-serif typeface, which gives the logo a modern and clean look. The letters are thin, smooth, and uppercase, enhancing the logo’s readability and impact. The choice of white for the lettering creates a striking contrast against the brown background, making the logo stand out and ensuring it is easily recognizable.

Alvis: Brand overview

Founded: 1919 – 1967
Founder: Thomas George John
Coventry, England
The origins of Alvis cars can be traced back to 1919 when Thomas George John laid its foundation in Coventry, England. The company’s initial focus was fabricating high-end passenger cars and aircraft engines, paving the way for a legacy steeped in automotive and aeronautic excellence.

Throughout the ensuing decades of the 1920s and 1930s, Alvis earned a well-deserved reputation as a producer of refined sports sedans and racing cars, with the Silver Eagle being a notable standout. However, the global outbreak of World War II led Alvis to pivot its manufacturing to cater to wartime needs, and it began creating military equipment, including tanks, armored cars, and aircraft components.

Post-war, Alvis returned to its automotive roots and rolled out various car models, such as the TA 14 and the widely embraced TC 108/TE 21 sports cars during the 1950s. Despite these successful models, the company started losing ground in the competitive automotive market, which eventually led to its acquisition by Rover in 1965. Consequently, by 1967, Alvis’s journey as an independent car producer ended.

However, the story of Alvis did not end there, as it remained a subsidiary specializing in military vehicles. Later, it was incorporated into the corporate structures of British Leyland and Alvis plc, which continues to operate today.

The near half-century of automotive production at Alvis yielded approximately 70,000 cars, marking a significant chapter in the annals of the automotive industry. Though its car production ceased in 1967, Alvis lived on, continuing its focus on military manufacturing.

Meaning and History

Alvis Logo History