AMA Logo

AMA LogoAMA Logo PNG

The AMA logo symbolizes a community that unites motorcyclists inspired by freedom and the open road. The organization grew from supporting motorcyclists, protecting their rights, and promoting the culture of two-wheeled transportation, evolving into a national platform that organizes competitions and inspires the joy of the journey.

AMA: Brand overview

The American Motorcyclist Association (AMA) was founded in 1924 when several local motorcycle clubs united to form a national organization. Its main goals were to promote motorcycling in the U.S. and protect motorcyclists’ rights.

In 1925, the AMA held its first officially recognized race, marking the beginning of organized motorcycling in the United States. This event captured the attention of both motorcycle manufacturers and riders.

During the 1930s, the association expanded rapidly, sanctioning road racing, motocross, and other motorcycle events. 1937, it held its first Grand National Championship, establishing a milestone in competitive motorcycling.

The organization continued to grow even during World War II. After the war, the motorcycle movement surged in popularity, leading to a significant rise in membership.

In the 1950s, the group established a professional racing system with detailed guidelines and standards for various competition classes. The first sponsored motocross championship was held in 1954.

In the 1960s, the association began actively advocating for motorcyclists’ rights at the legislative level, fighting for fair treatment and opposing discriminatory laws against riders.

The 1970s saw substantial growth in sports programs, including introducing new competition categories like Supercross. The Superbike Championship series began in 1973.

In the 1980s, professional motorcycling expanded as the association began hosting international championship events in the U.S. and developed strong ties with global organizations.

The 1990s focused on amateur motorcycling and rider education. New training programs and safety courses were created to help beginners ride more confidently. Between 2000 and 2010, the group modernized its structure and reinforced its presence in the motorcycle industry, encouraging more people to ride.

Between 2011 and 2015, the organization introduced new forms of competition and increased efforts to protect riders’ rights.

From 2016 to 2020, it continued updating its sports programs and expanding its membership, incorporating new technologies to enhance event organization.

From 2021 to 2023, the group’s mission expanded to include sporting events, rights advocacy, and educational programs.

Over the decades, the association has grown from a small group of enthusiasts into the largest motorcyclist community in the U.S., playing a central role in promoting motorcycling and defending riders’ rights. The organization has established safety standards, created a robust competition system, and greatly influenced the culture of motorcycling in America.

Meaning and History

AMA Logo History

What is AMA?

This organization brings together motorcycle enthusiasts and advocates for their interests. It supports riders—from amateurs to professionals—organizes competitions and oversees their regulations. Additionally, it opposes unfair laws targeting motorcyclists and supports various events, including professional championships, vintage motorcycle exhibitions, and club rides. Members enjoy benefits such as discounts on insurance, roadside assistance, and the opportunity to be part of a network of like-minded individuals.

1924 – today

AMA Logo

The American Motorcyclist Association emblem has visual components that symbolize national identity and dynamism. The abbreviation “AMA” is in a large, oblique font with serifs, emphasizing the speed and movement associated with motorcycle construction and riding. The “A” at the edges is blue, and its inner negative spaces are designed as white stars, reminiscent of the symbols of the United States flag. The central letter “M” is highlighted in red, adding brightness and dynamism.

The organization’s full name is located under the abbreviation, which is made in a strict sans serif font. The contrast between the bold red of the words “American” and “Association” and the blue of “Motorcyclist” creates a balance between national relevance and the specificity of the association that unites motorcyclists. The logo’s lines and shapes are designed to create a sense of power and reflect the essence of motorcycle culture.

2024

American Motorcyclist Association Logo 2024

The emblem, created for the American Motorcyclist Association’s (AMA) 100th anniversary in 2024, visually reflects the organization’s heritage and significance. The main detail, the blue-red-white abbreviation “AMA,” remained unchanged, supplemented by a fragment emphasizing the association’s century-old history.

The black inscription “100 Years” stands out in large font below the abbreviation, symbolizing the organization’s century-long contribution to the development of motorcycling. In the center is a triangular coat of arms with a black border. The bright yellow, green, and red palette includes a stylized curl in the center, creating a sense of movement and dynamics. Three yellow symbols on the corners of the coat of arms remind of the unifying role of the AMA for motorcyclists and strengthen the connection with the national symbols.

At the bottom is the traditional name “American Motorcyclist Association,” made in the usual colors.