AMA Logo PNG
The AMA logo symbolizes a community that unites motorcyclists inspired by freedom and the open road. The organization grew from supporting motorcyclists, protecting their rights, and promoting the culture of two-wheeled transportation, evolving into a national platform that organizes competitions and inspires the joy of the journey.
The American Motorcyclist Association was founded in 1924 when several local motorcycle clubs formed a national organization to promote motorcycling in the United States and defend riders’ interests. In 1925, the AMA sanctioned its first official races, creating a more organized structure for competitors, clubs, and motorcycle manufacturers.
During the 1930s, the association expanded road racing, motocross, and other events. The first Grand National Championship followed in 1937. After World War II, membership rose as motorcycle ownership increased. In the 1950s, the AMA introduced formal racing rules and class standards, and held its first sponsored motocross championship in 1954.
Advocacy became a larger part of its work in the 1960s, with campaigns against laws considered unfair to riders. New sports programs arrived in the 1970s, including supercross, while the Superbike Championship began in 1973. During the 1980s, the association hosted international events in the United States and strengthened ties with overseas governing bodies.
In the 1990s, rider education, safety courses, and amateur competition gained greater attention. From 2000 to 2015, the AMA modernized its structure, added racing formats, and expanded legal advocacy. Between 2016 and 2023, it updated event technology, membership services, training programs, and competition management while continuing to organize motorcycle sport and represent motorcyclists in legislative debates across the country.
Meaning and History
What is AMA?
This organization brings together motorcycle enthusiasts and advocates for their interests. It supports riders from amateurs to professionals, organizes competitions, and oversees their regulations. Additionally, it opposes unfair laws targeting motorcyclists and supports various events, including professional championships, vintage motorcycle exhibitions, and club rides. Members enjoy benefits such as insurance discounts, roadside assistance, and the opportunity to join a network of like-minded individuals.
1924 – today
The American Motorcyclist Association emblem has visual components that symbolize national identity and dynamism. The abbreviation “AMA” is in a large, oblique, serifed font, emphasizing the speed and movement associated with motorcycle construction and riding. The “A” at the edges is blue, and its inner negative spaces are designed as white stars, reminiscent of the symbols of the United States flag. The central letter “M” is highlighted in red, adding brightness and dynamism.
The organization’s full name appears under the abbreviation, which is set in a strict sans-serif font. The contrast between the bold red of the words “American” and “Association” and the blue of “Motorcyclist” creates a balance between national relevance and the specificity of the association that unites motorcyclists. The logo’s lines and shapes are designed to create a sense of power and reflect the essence of motorcycle culture.
2024
The emblem, created for the American Motorcyclist Association’s (AMA) 100th anniversary in 2024, visually reflects the organization’s heritage and significance. The main detail, the blue-red-white abbreviation “AMA,” remained unchanged, supplemented by a fragment emphasizing the association’s century-old history.
The black inscription “100 Years” stands out in large font below the abbreviation, symbolizing the organization’s century-long contribution to the development of motorcycling. In the center is a triangular coat of arms with a black border. The bright yellow, green, and red palette features a stylized curl at the center, creating a sense of movement and dynamism. Three yellow symbols at the corners of the coat of arms remind us of the AMA’s unifying role for motorcyclists and strengthen the connection to national symbols.
At the bottom is the traditional name “American Motorcyclist Association,” made in the usual colors.