Amazon Smile Logo

Amazon Smile LogoAmazon Smile Logo PNG

The Amazon Smile logo says, “Give a smile to someone who needs it.” The emblem encourages benevolence and compassion toward those in difficult situations. The sign shows that it is possible to shop and help others simultaneously.

Amazon Smile: Brand overview

United States
Amazon Smile is a charity program launched by Amazon. It allows you to deduct 0.5 percent of the cost of purchases to various organizations associated with the support of the population or certain segments of society that find themselves in difficult situations. It is activated (at the request of visitors to the online store) when purchasing goods by clicking on the proposed links. Usually, the customer chooses the sponsors according to the preliminary agreement. The money is debited not from the buyers’ wallets but from the accounts of charitable firms.

Meaning and History

Amazon Smile Logo History

Amazon has repeatedly collected donations, creating separate channels for this, activated from time to time based on the needs of people affected by various disasters. For example, she raised money for the aftermath of Hurricanes Sandy and Katrina to recover and support the 2004 tsunami and earthquake victims in the Indian Ocean. A lot of actions were organized for the Red Cross.

Now, there is a special Amazon Smile channel for this. It is available on the same platform for PC browsers and devices with Android and iOS operating systems in the Amazon Shopping application. The main secret of his work is that it is not the users of the online store that donate to charity but the business companies with which such an agreement has been reached. However, clients personally indicate the object for donations: a huge list of organizations is available for selection. The charity resource is well recognized by its special emblem, similar to the parent company logo.

What is Amazon Smile?

Amazon Smile is a charity service from a company of the same name and a site that allows you to donate 0.5% of the total amount of purchases. The cost of goods is similar to their price in the main online store.

Having appeared in 2013, the Internet project immediately received its channel and a personal sign. It’s all about urgency. In this case, long reflections would delay the work of charity events, in which there is an urgent need from time to time. That is why the designers created a logo that echoes the elements of the main company. In addition, it instantly creates a visual link to the base site and does not allow you to get confused or send money to another office.

Amazon Smile Symbol

The emblem consists of three parts: a graphic element, a general name for the service, and individual charitable service. The word “Amazon” refers to the unity of the parent company and its services. It is executed in streamlined lowercase characters: all lines are smooth and rounded, even in the intra-letter space. The exception is “z,” which has natural angles but is not sharp either. The “Smile” inscription is attached to the first part of the name but does not merge with it. It is highlighted in color and font style. In this version, the letters are thin and straight, with a wider arrangement. As in the first case, they have no serifs.

The most recognizable graphic symbol of the Amazon trademark is the grinning arrow. It is located under the first bold word. The line is shaped like an inverted arch, starting under the letter “a” and ending at “z.” The ends of the arcuate strip are narrow; the middle is wide. This is done on purpose to emphasize the geometry of the smile. An arrow is depicted on the right side, which rests on the lower part “z” and slightly bends it.

Amazon Smile: Interesting Facts

Amazon Smile is a program by Amazon that lets customers donate to their chosen charities without any extra cost when they shop.

  1. How It Works: When you shop through Amazon Smile, Amazon donates 0.5% of the price of eligible purchases to a charity you choose. It’s an easy way to support good causes while shopping.
  2. Started in 2013: This initiative reflects Amazon’s commitment to supporting charitable causes by making it simple for customers to join in.
  3. Cost-Free Support: Customers can back their preferred charities without spending extra. Amazon makes donations at no additional cost to shoppers.
  4. Many Charities: Amazon Smile offers a vast selection of over one million charities, from local schools to international NGOs, ensuring there’s a cause for everyone to support.
  5. Same Shopping Experience: Shopping on Amazon Smile is just like shopping on the main Amazon site but with the bonus of aiding a charity with every purchase.
  6. Eligible Items: Most items sold by Amazon qualify for a donation, but some, like subscription renewals and digital products, do not.
  7. Worldwide Participation: The program is available in several countries, enabling customers worldwide to support local and global charities.
  8. Mobile Access: Initially web-only, Amazon Smile has been added to Amazon’s mobile app for convenient on-the-go donations.
  9. Donation Tracking: Amazon shares info on the donations your purchases have generated. Charities can see their donations, but total donations to each charity aren’t shared publicly.
  10. Mixed Reactions: While Amazon Smile is praised for its philanthropic aim, some criticize its small donation percentage, arguing that it benefits Amazon more than charities. Still, many organizations gain from it and recommend using Amazon Smile for shopping.

Amazon Smile merges online shopping with charity, showcasing how companies can weave charitable giving into their business practices.

Font and Colors

Amazon Smile Emblem

The logo uses two types of sans-serif typefaces. The first is the most recognizable because it is used for all products in the Amazon family. Officina Sans Bold was introduced in 1990 by designers Erik Spiekermann and Ole Schäfer for ITC. OpenType first published it. The second inscription is made in thin lowercase letters and resembles Stat Display Pro Regular Negative with minimal modifications.

The corporate palette is standard and consists of a combination of black (left side of the name), white (background), and pale orange (right side of the text, smile with an arrow).


Who designed the Amazon Smile logo?

The logo was designed by Turner Duckworth, a branding and design company founded in the UK and based in the US. They are known for creating iconic visuals for many of the world’s most recognizable brands.

The logo features a simple design with a curved arrow forming a smile. This arrow starts at “a” and ends at “z,” symbolizing that Amazon offers everything from A to Z. The smile represents customer satisfaction and a friendly shopping experience, making the brand more approachable. The logo reflects the company’s skill in creating powerful and lasting brand images.

Why is the Amazon smile orange?

The orange arrow in Amazon’s logo, stretching from ‘A’ to ‘Z,’ signifies that the platform offers everything from A to Z, highlighting the wide range of products available.

The orange color was chosen intentionally. It communicates positivity, warmth, and endless possibilities. This color creates a friendly and inviting feel, making customers associate the brand with a positive shopping experience. The combination of the arrow and the color orange reinforces Amazon’s message of variety, customer satisfaction, and a welcoming shopping environment.

How do I get the Amazon smile icon?

To get the Amazon Smile icon on your smartphone, follow these steps:

  • Open the Amazon Shopping app.
  • Go to the settings menu.
  • Find and click on “Turn on AmazonSmile.”
  • Follow the instructions to complete the setup.

Note the renewal time to keep the Amazon Smile feature active and continue supporting your chosen charity with your purchases.

Why is Amazon’s logo a smile?

Amazon’s logo features a smile to convey a positive shopping experience. The smile, formed by an arrow, starts at the letter’ a’ and ends at ‘z,’ showing that Amazon offers everything from A to Z.

This smile represents customer satisfaction and the joy of finding everything you need in one place. It reflects the brand’s commitment to providing a wide range of products and a pleasant shopping experience. The logo aims to make customers feel happy and valued, reinforcing the brand’s friendly and customer-focused approach.

What is the Amazon smile badge?

The Amazon Smile badge is an icon for the AmazonSmile program. It features two-color text. On the left, the black word “amazon” includes the signature arrow from “a” to “z,” showing that Amazon offers a wide range of products. The word “smile” on the right is orange, adding warmth and friendliness.

The program lets customers support their favorite charities while shopping. When customers use AmazonSmile, a portion of their eligible purchases goes to their chosen charity at no extra cost. The badge reminds customers of this initiative, combining the logo with a message of joy and positive impact through everyday shopping.

Is the Amazon logo a smile?

Yes, there is indeed a signature orange smile on the logo. The curved line connects the letters A and Z, reflecting that a wide range of products can be purchased on the site—everything from A to Z. The studio Enter Turner Duckworth created the sign.