Amazon Smile is a charity program launched by Amazon. It allows you to deduct 0.5 percent of the cost of purchases to various organizations associated with the support of the population or certain segments of society that find themselves in difficult situations. It is activated (at the request of visitors to the online store) at the time of purchase of goods by clicking on the proposed links. Usually, the sponsors are chosen by the customer himself, according to the preliminary agreement. The money is debited not from the buyers’ wallets but the accounts of charitable firms.
Meaning and History
Amazon has repeatedly collected donations, creating separate channels for this, activated from time to time based on the needs of people affected by various disasters. For example, she raised money for the aftermath of Hurricanes Sandy and Katrina for recovery and support for the 2004 tsunami and earthquake victims in the Indian Ocean. A lot of actions were organized for Red Cross.
Now there is a special Amazon Smile channel for this. It is available on the platform of the same name for PC browsers, for devices with Android and iOS operating systems – in the Amazon Shopping application. The main secret of his work is that it is not the users of the online store that donate to charity, but the business companies with which such an agreement has been reached. But clients indicate the object for donations personally: a huge list of organizations is available for selection. The charity resource is well recognized by its special emblem, similar to the parent company logo.
Having appeared in 2013, the Internet project immediately received its channel and a personal sign. It’s all about urgency. Long reflections, in this case, would lead to a delay in the work of charity events, in which there is an urgent need from time to time. That is why the designers created a logo that echoes the elements of the main company. In addition, it instantly creates a visual link to the base site and does not allow you to get confused or send money to another office.
The emblem consists of three parts: a graphic element, a general name for the service, and individual charitable service. The word “Amazon” refers to the unity of the parent company and its services. It is executed in streamlined lowercase characters: all lines are smooth, rounded even in the intra-letter space. The exception is “z,” which has natural angles, but they are not sharp either. The “Smile” inscription is attached to the first part of the name but does not merge with it. It is highlighted in color and font style. In this version, the letters are thin, straight, with a wider arrangement. As in the first case, they have no serifs.
The most recognizable graphic symbol of the Amazon trademark is the grinning arrow. It is located under the first bold word. The line is shaped like an inverted arch, starting under the letter “a” and ending at “z.” The ends of the arcuate strip are narrow; the middle is wide. This is done on purpose to emphasize the geometry of the smile. An arrow is depicted on the right side, which rests on the lower part “z” and slightly bends it.
Font and Colors of the Emblem
The logo uses two types of sans serif typefaces. The first is the most recognizable because it is used for all products in the Amazon family. This is Officina Sans Bold, introduced in 1990 by designers Erik Spiekermann and Ole Schäfer for ITC. OpenType first published it. The second inscription is made in thin lowercase letters and resembles Stat Display Pro Regular Negative with minimal modifications.
The corporate palette is standard and consists of a combination of black (left side of the name), white (background), and pale orange (right side of the text, smile with an arrow).