AMC Logo

American Motors Corporation LogoAMC (car) Logo PNG

AMC logo is bright and unusual. The emblem evokes thoughts about love for the motherland and the desire to glorify one’s country. The badge shows the hard way of searching for perfection and balances to create the best car.

AMC (car): Brand overview

Founded:May 1, 1954 – 1988
Founder:George W. Mason
Southfield, Michigan, U.S.

AMC (car) is a now-defunct corporation for the production of small cars popular in the 50s and 60s in the United States. The name stands for American Motors Corporation. The AMC logo marked the cars of the Rambler, Javelin, Hornet, Eagle, and Jeep models.

AMC is the result of the merger of 2 car manufacturers. Its start was so successful that the company was able to compete with Ford and Chrysler corporations. However, market changes led to the takeover of AMC by Renault, then by Chrysler. The latter eventually closed the competitor after the purchase in 1987.

Meaning and History

AMC Logo History

Like most businesses that use the name of a country in their name, AMC has chosen a very patriotic logo. The emblem is imbued with the spirit of America and love for the place of foundation.

What is AMC (car)?

Abolished in 1987, the manufacturer of compact low-cost cars competed with the Detroit trio. At its peak, the company produced 350,000 cars a year. There were 14 lines of subcompacts in the lineup.

1954 – 1967

American Motors Corporation Logo 1954

1966 – 1969

American Motors Corporation Logo 1966

1969 – 1988

American Motors Corporation Logo

The sign consists of a rectangular flag made up of three geometric shapes:

  • Red triangle – a symbol of growth, development, striving to do and offer the best. The corporation’s success is due to the right combination of price, size, and quality, which bribed the Americans.
  • White triangle – showed the absence of fear to start all over again. There was a period in the corporation’s history when it decided to deviate from its strategy and start producing large cars. The attempt ended in complete failure. But the company did not give up and got back on its feet.
  • Blue rectangle – a prototype of stability and professionalism. An indicator of reliability and economy. The company’s offer occupied an average confident position between cars of foreign manufacturers and more expensive subcompacts of the Detroit trio.

Below the flag is the name of the brand in two levels. The name shows that the company is the epitome of the American automotive industry. Her Rambler brand was the third most popular brand in the US. And some models, even after the abolition of the company itself in 1987, continue to exist as separate divisions of the last owner.

In general, the emblem is asymmetrical. The sensation is caused by an unusual combination of geometric shapes and the location of the word Motors, which originates at the same point as American and ends in its middle. The company’s development was too uneven and awkward, like a series of ups and downs.

Font and Colors

The main colors of the emblem are red, white, and blue, which match the colors of the US flag and a diverse, bright palette of cars.

Motoya Cedar W8 inscription font with smooth curves. Compact, streamlined letters indicate the small size of the machines, the absence of unnecessary details, and a cozy interior.

AMC (car) color codes

Maximum RedHex color:#da291c
RGB:218 41 28
CMYK:0 81 87 15
Pantone:PMS Bright Red C
Star Command BlueHex color:#007dba
RGB:0 125 186
CMYK:0 4 20 7
Pantone:PMS 7461 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C