AMC Logo

American Motors Corporation LogoAMC (car) Logo PNG

The AMC logo is bright and unusual. The emblem evokes thoughts about love for the motherland and the desire to glorify one’s country. The badge shows the hard way of searching for perfection and balances to create the best car.

AMC (car): Brand overview

AMC (car) is a now-defunct corporation for the production of small cars popular in the 50s and 60s in the United States. The name stands for American Motors Corporation. The AMC logo marked the cars of the Rambler, Javelin, Hornet, Eagle, and Jeep models.

AMC is the result of the merger of 2 car manufacturers. Its start was so successful that it could compete with the Ford and Chrysler corporations. However, market changes led to the takeover of AMC by Renault and then by Chrysler. The latter eventually closed the competitor after the purchase in 1987.

Meaning and History

AMC Logo History

Like most businesses that use the name of a country in their name, AMC has chosen a very patriotic logo. The emblem is imbued with the spirit of America and love for the place of foundation.

What is AMC (car)?

Abolished in 1987, the manufacturer of compact low-cost cars competed with the Detroit trio. At its peak, the company produced 350,000 cars a year. There were 14 lines of subcompacts in the lineup.

1954 – 1967

American Motors Corporation Logo 1954

AMC, active from 1954 to 1967, chose an image of a wheel for its first emblem, which became a significant element in brand identification. The rim of this wheel was formed from the company’s name, enhancing its recognizability. In the center of the emblem, letters in red extended beyond the border, creating a sense of movement and dynamism. This visual trick gave the logo a feeling of speed and energy.

Additionally, a slight asymmetry and the arrangement of letters at different levels created an image of lightning, enhancing the association with the speed and power of AMC vehicles. This logo design choice emphasized the key characteristics of the brand’s products and its focus on automotive innovation.

The history of AMC is marked by the merger of two major automakers, which is significantly reflected in the logo, which indicates the union of the two organizations. This event was a crucial phase in the brand’s development and helped shape its unique identity in the market.

The company’s logo was visually appealing and functional, reflecting the brand’s specialization in producing compact cars, which were notable for their compactness and harmonious design. This style remained true to AMC’s corporate philosophy, emphasizing their commitment to efficiency and practicality.

1966 – 1969

American Motors Corporation Logo 1966

When the company transitioned to manufacturing full-sized vehicles, it was accompanied by an update to the corporate emblem. The new logo, part of the brand refresh, featured a white rectangle with a bright red border. The visual design of this emblem resembled a car splash guard or road sign, which could symbolize the direction of movement and innovations in vehicle design.

The emblem’s red border served as a vibrant highlight, calling on consumers and the industry to notice significant changes in the company’s product line. This design element emphasized the dynamism and importance of the brand’s innovations.

The blue letters in the logo were designed in line with the previous style but were made slimmer and more refined. This design change symbolized an effort to make the logo’s visual perception more elegant and sophisticated, contrasting with the increased sizes of the new car models. This detail emphasized that, despite their large size, the vehicles maintain their grace and elegance.

The full name “American Motors” was displayed at the bottom of the emblem, adding completeness to the logo and making it easy to identify the brand. This highlighted its American roots and focus on the broad consumer market in the USA.

1969 – 1988

American Motors Corporation Logo

The sign consists of a rectangular flag made up of three geometric shapes:

  • Red triangle – a symbol of growth, development, striving to do and offer the best. The corporation’s success is due to the right combination of price, size, and quality, which bribed the Americans.
  • White triangle—showed the absence of fear of starting all over again. There was a period in the corporation’s history when it decided to deviate from its strategy and start producing large cars. The attempt ended in complete failure, but the company did not give up and got back on its feet.
  • Blue rectangle—a prototype of stability and professionalism, an indicator of reliability and economy. The company’s offer occupied an average confident position between foreign manufacturers’ cars and more expensive subcompacts of the Detroit trio.

Below the flag is the brand name in two levels. The name shows that the company is the epitome of the American automotive industry. Her Rambler brand was the third most popular brand in the US. Some models, even after the abolition of the company itself in 1987, continue to exist as separate divisions of the last owner.

In general, the emblem is asymmetrical. The sensation is caused by an unusual combination of geometric shapes and the location of the word Motors, which originates at the same point as American and ends in its middle. The company’s development was too uneven and awkward, like a series of ups and downs.

Font and Colors

The emblem’s main colors are red, white, and blue, which match the colors of the US flag and a diverse, bright palette of cars.

Motoya Cedar W8 inscription font with smooth curves. Compact, streamlined letters indicate the small size of the machines, the absence of unnecessary details, and a cozy interior.