Amouage Logo

In Muscat, Oman, the prestigious perfume company Amouage was founded in 1983. Sultan Qaboos bin Said al Said spearheaded the initiative, bringing together the Omani government and private entrepreneurs to craft high-end scents.

Amouage’s inception represented an aspiration to mold an authentic Omani luxury fragrance line. It was meant to reflect the region’s rich natural bounty, with a particular focus on indigenous elements such as frankincense, rose, and silver.

That same year, Amouage unveiled its first creations: Amouage Gold for men and Amouage Silver for women. These trailblazers would set the tone for the company’s high-end image.

The brand began to spread its wings in the 1990s, moving beyond Oman’s borders. Amouage opened offices and exclusive boutiques across Europe and Asia, reflecting its commitment to global expansion. During this period, the company earned a reputation for delivering exceptionally refined, high-end perfumes.

Amouage remains an independent fragrance manufacturer owned by Oman Perfumery LLC, a subsidiary of Oman’s SABCO Group. Amouage has grown into an illustrious portfolio of over 50 distinct fragrances. The company remains dedicated to creativity, introducing new scents to its collection each year.

With an established presence in more than 35 countries, Amouage products are available in select retail outlets worldwide. The brand’s signature boutiques adorn the streets of world-renowned cities such as London, Paris, Shanghai, and Dubai, reinforcing its international allure.

Hailed as a beacon of Middle Eastern luxury, Amouage has received high praise and recognition for the ingenuity and excellence of its fragrances. Its status as one of the region’s most esteemed perfume labels is not merely a commercial achievement but a cultural symbol, reflecting Oman’s heritage and beauty on the world stage.