Apacer Logo

Apacer LogoApacer Logo PNG

The Apacer logo combines the stages of the company’s journey, starting with producing memory modules and gradually expanding its range to meet market demands. Flash cards and USB devices have become convenient and comfortable for users to live their everyday lives.

Apacer: Brand overview

Founded in 1997 in Taipei, the capital of Taiwan, Apacer initially began its journey as a supplier of DRAM modules. Two years later, in 1999, the company diversified its offerings to include flash memory cards and USB storage devices.

In 2002, Apacer established its firmware R&D division to transform itself from a mere supplier to a creator of digital storage solutions. In the same year, the company cemented a significant partnership with Sony, which included a joint effort to produce memory cards.

Apacer’s portfolio now includes many storage solutions, from SSDs and memory modules to USB drives and cards. These products are used in various applications, including consumer electronics, enterprise technology infrastructure, and specialized industrial applications.

With operating bases and manufacturing plants located in various countries around the world, such as Taiwan, China, the United States, and Europe, Apacer has gained a global scale. The company has identified SSDs, DRAM modules, USB flash drives, and memory cards as its major product categories.

Apacer’s hallmark is its investment in research and development, which enables it to emphasize innovative and customized solutions. Through innovation and customization, Apacer aims to meet the diverse storage needs of various industries and continue to grow as a key player in the digital storage arena.

Meaning and History

Apacer Logo History

1997 – today

Apacer Logo

The Apacer logo appears concise and confident thanks to its simple yet well-thought-out design. The foundation is the company name, rendered in a carefully chosen font. The focal point is the prominent letter “A,” distinguished by its sharp lines and balanced proportions. Its serifs emphasize stability and professionalism.

The remaining letters are designed in a softer and more refined style. Their lines vary in thickness, tapering at intersections to add lightness and dynamism. For example, the serifs on “a,” “c,” and “r” are rounded and resemble dots, making the text visually appealing and approachable. In contrast, the letter “p” retains a more classical form with sharp lines and elegant transitions between elements. This creates a balance between the formality of a business-like style and a softer aesthetic.

The color palette is based on a rich green with an olive undertone. This color evokes associations with nature, freshness, and harmony. It highlights the company’s innovation, focus on the future, and commitment to sustainability. The color scheme adds a modern touch and reflects the brand’s forward-looking orientation.

Enhanced with subtle serifs, the font lends a sense of classical elegance while maintaining a contemporary appearance. Its smooth lines convey an impression of ease and accessibility, emphasizing the company’s openness.

The Apacer emblem reflects the brand’s confidence in its technology and commitment to aligning with its customers. The minimalist design and thoughtful details underscore the company’s dedication to quality and attention to detail.