Apple TV Logo

Apple TV LogoApple TV Logo PNG

The Apple TV logo is an example of active advertising. The emblem inspires confidence due to Apple’s well-known mark. The image attracts all owners of the company’s gadgets to the application. A hint at the TV screen leaves no doubt about the program’s purpose.

Apple TV: Brand overview

Founded:January 9, 2007
Founder:Apple Inc.
United States
Apple TV is an application for media players of the same name that Apple Inc. exclusively develops. The software allows you to watch movies and shows online. You can stream content from Apple TV Channels and the iTunes Store digital catalog. A subscription to Apple TV +, a new streaming service launched in 2019, is also available.

Meaning and History

Apple TV Logo History

The first generation of Apple TV multimedia players was announced in 2006. The developers planned to name the iTV brand by analogy with the iPod, iMac, and other company products. But this name was already carried by the television network ITV, so it was taken in the UK. The manufacturer renamed the media players not to waste time on litigation, so they went on sale under a new name.

In 2016, the Apple TV app appeared in the United States. It was designed for devices with tvOS and iOS operating systems and replaced the old video program. In 2019, a version of the macOS platform was created—an alternative to iTunes.

Around the same time, the Apple TV + service was launched. It was originally planned as a place where Apple would upload its original TV series and movies. Over time, executives realized this was insufficient and purchased their old content from popular film studios to grab users’ attention.

Apple TV + and Apple TV are subsidiaries of the same technology corporation. Their logos are similar, which suggests a relationship between multimedia players and the streaming service of the same name.

What is Apple TV?

This is the name of Apple’s multimedia players, the application created for them, and the streaming service, where popular films and TV series are collected. But it is worth noting that the latter’s name has an additional sign: Apple TV +.

2007 – 2014

Apple TV Logo 2007-2014

In 2007, the first model of Apple TV media players hit the shelves. On their bodies was a black bitten apple (the traditional symbol of the manufacturer), next to the lowercase letters “tv” in bold. The “t” was missing in the upper left corner.

2014 – 2016

Apple TV Logo 2014-2016

In 2014, the designers changed the font, making the strokes of the characters twice thinner. To fill the vacated space, they lengthened the right side of the horizontal “t” line.

2016 – today

Apple TV Logo 2016-present

The new Apple TV symbol came a year after the launch of the fourth-generation media players. It is similar to the 2007 version; only the upper end of the letter “t” is even, without cuts.

2019 – today

Apple TV Logo 2019-present

The Apple TV + service icon, which debuted in 2019, broadly resembles the current Apple TV logo. It differs only in the plus (+) after the inscription.

Apple TV: Interesting Facts

Apple TV has come a long way since it first appeared, becoming a major streaming media player.

  1. Starting: Initially called “iTV” in 2006, it had to be renamed to Apple TV by its launch in March 2007 due to a naming conflict with the British network ITV.
  2. From Hobby to Big Deal: Steve Jobs, Apple’s co-founder, once called Apple TV a “hobby.” Now, it’s a vital part of Apple’s lineup, offering a variety of streaming media and connecting well with other Apple products.
  3. Hardware Improvements: Apple TV’s hardware has seen several upgrades, boosting its processing power, storage, and connectivity. The arrival of Apple TV 4K introduced support for 4K resolution and high dynamic range (HDR), meeting the demand for high-quality video.
  4. tvOS Launch: The fourth-generation Apple TV brought with it tvOS. This operating system expanded Apple TV’s capabilities by allowing users to download apps and games through the Apple TV App Store.
  5. Apple TV+: In November 2019, Apple rolled out Apple TV+, stepping into original content with its movies, documentaries, and shows and standing toe-to-toe with giants like Netflix and Amazon Prime Video.
  6. Siri Support: Apple TV features Siri, which allows voice commands to search content, control playback, and even handle smart home devices. This highlights Apple’s aim for a seamless product experience.
  7. Smart Home Hub: It serves as a hub for Apple’s HomeKit, offering users remote control over their smart home devices via its always-on connectivity.
  8. Original Content Deals: Apple TV+ has exclusive content deals with stars like Oprah Winfrey and Steven Spielberg, showing Apple’s commitment to high-quality original programming.
  9. Privacy Matters: True to Apple’s focus on privacy, Apple TV has features to protect user data, sharing minimal information with content providers.
  10. Universal Search and Aggregation: Its universal search lets users find shows across multiple apps, and the Apple TV app brings together content from various services, suggesting new shows and recommendations in one spot.

Apple TV’s evolution from a “hobby” to a full-blown entertainment hub mirrors Apple’s broader strategy of creating an integrated ecosystem that centers on user experience and innovation.

Font and Colors

Apple TV Emblem

The identity of both brands is based on Apple Inc.’s corporate identity, which is based on the image of an apple falling on the head of physicist Isaac Newton. This is a symbol of insight, a sudden ingenious idea. On the other hand, the apple is related to Adam and Eve. In the context of biblical history, it means the comprehension of something new. Medieval alchemists also considered this fruit the embodiment of knowledge because its core in the cut reminded them of a mystical five-pointed star.

The streaming service and media players inherited this emblem from the parent company. All other Apple-branded products use the same mark.

The word “tv” to the apple’s right is in bold San Francisco Compact. This typeface is designed specifically for the Apple Watch and has clean lines and symmetry. The spacing between letters is wide enough. There are no serifs, and all strokes are approximately the same thickness. In the case of Apple TV +, the label is appended with a “+” symbol.

Apple TV Symbol

The color scheme of all logos is minimalistic. The designers opted for a monochrome design, depicting black elements on a white background.


What is the green camera icon on Apple TV?

The green camera icon on Apple TV means SharePlay or a phone call is happening. SharePlay lets you watch movies, listen to music, or use apps with others during a FaceTime call. The green icon shows your device’s camera is in use for this.

There are other icons, too:

  • Orange dot: Your microphone is active, like Siri or voice dictation.
  • Blue arrow: Location services, like when apps need your location, are used.

These icons inform you about your device’s activities and help you manage your privacy.

How much is the Apple TV app?

The app is free to download and use on iPhone, iPad, Mac, Apple TV, and some smart TVs. It allows you to access content from various streaming services, buy or rent movies and TV shows, and watch Apple TV+ content.

Apple TV+ costs $9.99 per month. It gives access to the full library of original series and movies, which you can stream simultaneously on up to six devices.

The brand offers Apple One, which bundles Apple TV+ with Apple Music, Apple Arcade, and iCloud storage at a discount. This lets users choose a plan that fits their entertainment and storage needs.

Where is the symbol on Apple TV?

The Apple TV symbol is on the front of the set-top box, right in the center. It is shiny black, making it easy to see and recognize. This design helps you quickly identify the device as part of the brand. The symbol stands out and adds to the sleek look of the device. This placement and design choice highlight the brand’s attention to detail and commitment to creating attractive and functional devices for a stylish home entertainment experience.

What is the Apple TV icon?

Apple TV’s main graphic sign is the image of a bitten apple. This symbol is used across all the brand’s products and services. It represents the brand’s identity and is recognized worldwide.

The icon signals high quality and is on the device, packaging, and the app. Consistently using this symbol across different platforms helps maintain a strong brand identity and ensures users can easily recognize and trust the brand’s products.