Apple TV Logo PNG
The Apple TV logo is an example of active advertising. The emblem inspires confidence due to the well-known mark of Apple. The image attracts all owners of the company’s gadgets to the application. A hint at the TV screen leaves no doubt about the program’s purpose.
Apple TV: Brand overview
| Founded: | January 9, 2007 |
| Founder: | Apple Inc. |
| Headquarters: | United States |
| Website: | apple.com |
Meaning and History
The first generation of Apple TV multimedia players was announced in 2006. The developers planned to name the iTV brand by analogy with the iPod, iMac, and other company products. But this name was already carried by the television network ITV, so it was taken in the UK. The manufacturer renamed the media players not to waste time on litigation, so they went on sale under a new name.
And in 2016, the Apple TV app appeared in the United States, designed for devices with tvOS and iOS operating systems. It replaced the old Videos program. In 2019, a version for the macOS platform was created – an alternative to iTunes.
Around the same time, the Apple TV + service was launched. It was originally planned as a place where Apple would upload its original TV series and movies. Over time, executives realized that this was not enough and purchased their old content from popular film studios to grab users’ attention.
Apple TV + and Apple TV are subsidiaries of the same technology corporation. They have similar logos, which speaks of the relationship between multimedia players and the same name’s streaming service.
What is Apple TV?
This is the name of Apple’s multimedia players, the application created for them, and the streaming service, where popular films and TV series are collected. But it is worth noting that the latter’s name has an additional sign: Apple TV +.
2007 – 2014
In 2007, the first model of Apple TV media players hit the shelves. On their bodies was a black bitten apple (the traditional symbol of the manufacturer), next to the lowercase letters “tv” in bold. The “t” was missing the upper left corner.
2014 – 2016
In 2014, the designers changed the font, making the strokes of the characters twice thinner. To fill the vacated space, they lengthened the right side of the horizontal “t” line.
2016 – today
The new Apple TV symbol came a year after the launch of the fourth-generation media players. It is similar to the 2007 version; only the upper end of the letter “t” is even, without cuts.
2019 – today
The Apple TV + service icon, which debuted in 2019, broadly resembles the current Apple TV logo. It differs only in the plus (+) after the inscription.
Apple TV: Interesting Facts
Apple TV has come a long way since it first appeared, becoming a major streaming media player.
- Starting: Initially called “iTV” in 2006, it had to be renamed to Apple TV by its launch in March 2007 due to a naming conflict with the British network ITV.
- From Hobby to Big Deal: Steve Jobs, Apple’s co-founder, once called Apple TV a “hobby.” Now, it’s a vital part of Apple’s lineup, offering a variety of streaming media and connecting well with other Apple products.
- Hardware Improvements: Apple TV’s hardware has seen several upgrades, boosting its processing power, storage, and connectivity. The arrival of Apple TV 4K introduced support for 4K resolution and high dynamic range (HDR), meeting the demand for high-quality video.
- tvOS Launch: The fourth-generation Apple TV brought with it tvOS. This operating system expanded Apple TV’s capabilities by allowing users to download apps and games through the Apple TV App Store.
- Apple TV+: In November 2019, Apple rolled out Apple TV+, stepping into original content with its movies, documentaries, and shows and standing toe-to-toe with giants like Netflix and Amazon Prime Video.
- Siri Support: Apple TV features Siri, which allows voice commands to search content, control playback, and even handle smart home devices. This highlights Apple’s aim for a seamless product experience.
- Smart Home Hub: It serves as a hub for Apple’s HomeKit, offering users remote control over their smart home devices via its always-on connectivity.
- Original Content Deals: Apple TV+ has exclusive content deals with stars like Oprah Winfrey and Steven Spielberg, showing Apple’s commitment to high-quality original programming.
- Privacy Matters: True to Apple’s focus on privacy, Apple TV has features to protect user data, sharing minimal information with content providers.
- Universal Search and Aggregation: Its universal search lets users find shows across multiple apps, and the Apple TV app brings together content from various services, suggesting new shows and recommendations in one spot.
Apple TV’s evolution from a “hobby” to a full-blown entertainment hub mirrors Apple’s broader strategy of creating an integrated ecosystem that centers on user experience and innovation.
Font and Colors
The identity of both brands is based on the corporate identity of Apple Inc. It is based on the image of an apple falling on the head of the physicist Isaac Newton. This is a symbol of insight, a sudden ingenious idea. On the other hand, the apple is related to Adam and Eve. In the context of biblical history, it means the comprehension of something new. Medieval alchemists also considered this fruit to be the embodiment of knowledge because its core in the cut reminded them of a mystical five-pointed star.
Both the streaming service and media players inherited this emblem from the parent company. All other Apple-branded products use the same mark.
The word “tv” to the right of the apple is in bold San Francisco Compact. Designed specifically for the Apple Watch, this typeface is designed with clean lines and symmetry. The spacing between letters is wide enough. There are no serifs, and all strokes are approximately the same thickness. In the case of Apple TV +, the label is appended with a “+” symbol.
The color scheme of all logos is minimalistic. The designers opted for a monochrome design, depicting black elements on a white background.
Apple TV color codes
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
Where is the symbol in Apple TV?
The Apple TV symbol is depicted directly on the body of the set-top box – in the very center on the front side. It is highlighted in shiny black.
What is the Apple TV icon?
The main graphic sign of Apple TV is the image of a bitten apple. All brands owned by Apple uses this visual identity.
