Apple TV is an application for media players of the same name, which Apple Inc exclusively develops. The software allows you to watch movies and shows online. Streaming content from Apple TV Channels and the iTunes Store digital catalog is possible. Also available is a subscription to Apple TV +, a new streaming service launched in 2019.
Meaning and History
The first generation of Apple TV multimedia players was announced in 2006. The developers planned to name the iTV brand by analogy with the iPod, iMac, and other company products. But this name was already carried by the television network ITV, so it was taken in the UK. The manufacturer renamed the media players not to waste time on litigation, so they went on sale under a new name.
And in 2016, the Apple TV app appeared in the United States, designed for devices with tvOS and iOS operating systems. It replaced the old Videos program. In 2019, a version for the macOS platform was created – an alternative to iTunes.
Around the same time, the Apple TV + service was launched. It was originally planned as a place where Apple would upload its original TV series and movies. Over time, executives realized that this was not enough and purchased their old content from popular film studios to grab users’ attention.
Apple TV + and Apple TV are subsidiaries of the same technology corporation. They have similar logos, which speaks of the relationship between multimedia players and the same name’s streaming service.
2007 – 2014
In 2007, the first model of Apple TV media players hit the shelves. On their bodies was a black bitten apple (the traditional symbol of the manufacturer), next to the lowercase letters “tv” in bold. The “t” was missing the upper left corner.
2014 – 2016
In 2014, the designers changed the font, making the strokes of the characters twice thinner. To fill the vacated space, they lengthened the right side of the horizontal “t” line.
2016 – present
The new Apple TV symbol came a year after the launch of the fourth-generation media players. It is similar to the 2007 version; only the upper end of the letter “t” is even, without cuts.
2019 – present
The Apple TV + service icon, which debuted in 2019, broadly resembles the current Apple TV logo. It differs only in the plus (+) after the inscription.
Font and Colors of the Emblem
The identity of both brands is based on the corporate identity of Apple Inc. It is based on the image of an apple falling on the head of the physicist Isaac Newton. This is a symbol of insight, a sudden ingenious idea. On the other hand, the apple is related to Adam and Eve. In the context of biblical history, it means the comprehension of something new. Medieval alchemists also considered this fruit to be the embodiment of knowledge because its core in the cut reminded them of a mystical five-pointed star.
Both the streaming service and media players inherited this emblem from the parent company. All other Apple-branded products use the same mark.
The word “tv” to the right of the apple is in bold San Francisco Compact. Designed specifically for the Apple Watch, this typeface is designed with clean lines and symmetry. The spacing between letters is wide enough. There are no serifs, and all strokes are approximately the same thickness. In the case of Apple TV +, the label is appended with a “+” symbol.
The color scheme of all logos is minimalistic. The designers opted for a monochrome design, depicting black elements on a white background.