Apple TV Logo PNG
The Apple TV logo is an example of active advertising. The emblem inspires confidence due to Apple’s well-known mark. The image attracts all owners of the company’s gadgets to the application. A hint at the TV screen leaves no doubt about the program’s purpose.
Apple TV grew out of Apple’s long interest in home entertainment. In 1993, the company tried the Macintosh TV, but the hybrid computer-television failed and was discontinued within a year. The next attempt came in 2006, when Apple showed a device under the code name iTV. After legal pressure from Britain’s ITV, Apple TV was announced on September 12, 2006. Preorders opened on January 9, 2007, at the same event where Steve Jobs introduced the iPhone.
The first Apple TV went on sale on March 21, 2007, for $299. It ran a modified version of Mac OS X Tiger, had a 40 GB hard drive, supported 720p via HDMI, and worked mainly as an iTunes extension for TV viewing. Jobs called it a “DVD player for the internet,” though early critics noted that movie downloads still required a computer. YouTube support arrived later in 2007.
In 2010, the second generation became smaller, cheaper at $99, and fully streaming-based, with support for Netflix. Apple sold its millionth unit that December. The 2012 model added 1080p. In 2015, Apple relaunched the product with tvOS, the App Store, and the Siri Remote, positioning it against Roku and Amazon Fire TV.
The 2017 version added 4K HDR and Dolby Atmos. In 2019, Apple launched the Apple TV app across many platforms and introduced Apple TV+ for original content. Apple TV+ debuted in November 2019 at $4.99 per month. In 2022, CODA won Best Picture at the Oscars.
Meaning and History
The first generation of Apple TV multimedia players was announced in 2006. The developers planned to name the iTV brand after the iPod, iMac, and other Apple products. However, this name was already taken by the British television network ITV. The manufacturer renamed the media players to avoid wasting time on litigation, so they went on sale under a new name.
In 2016, the Apple TV app appeared in the United States. It was designed for devices running tvOS and iOS and replaced the old video program. In 2019, a version of macOS was released as an alternative to iTunes.
Around the same time, Apple TV+ launched. It was originally planned as a place where Apple would upload its original TV series and movies. Over time, executives realized this was insufficient and purchased content from major film studios to capture users’ attention.
What is Apple TV?
This refers to Apple’s multimedia players, the application created for them, and the streaming service that curates popular films and TV series. But it is worth noting that the latter’s name has an additional sign: Apple TV+.
2007 – 2014
In 2007, Apple released the first model of its Apple TV media players. On their bodies was a black bitten apple (the manufacturer’s traditional symbol), next to the lowercase letters “tv” in bold. The “t” was missing in the upper left corner.
2014 – 2016
In 2014, the designers altered the font, making the characters’ strokes twice as thin. To fill the vacant space, they lengthened the right side of the horizontal “t” line.
2016 – today
The new Apple TV symbol came a year after the launch of the fourth-generation media players. It is similar to the 2007 version, except that only the upper end of the letter “t” is even, without cuts.
2019 – 2025
The Apple TV+ service icon, which debuted in 2019, resembles the current Apple TV logo. It differs only in the addition of a plus sign (+) after the inscription.
2025 – today
Apple unveiled a new Apple TV style, marking the first time the company has dropped the “+” symbol from its streaming service name. The rebrand took place on October 13, 2025, and includes a static logo and two animated mnemonic phrases that reflect the updated name. The service is now simply called Apple TV, and the simplification represents a deliberate brand move that signals audience trust in the platform.
The visual work was handled by specialists from the agency MAL, which works exclusively with Apple, in collaboration with the company’s internal team. Their task was to reshape the brand identity, visually connect the new look with Apple’s established style, maintain continuity, and add expressiveness suited to a film-focused service. Until now, Apple TV+ visuals had been limited to black and white. The brand has now decided to introduce color.
The starting point was the company’s iconic 1977 logo, in which the apple is composed of multicolored stripes. An echo of that image appears in a barely noticeable gradient within the static mark. It becomes a vivid accent in the new animations, presented in five-second and twelve-second versions. The SF Pro typeface was used for the typography, and the videos were produced in collaboration with TBWA Media Arts Lab.
The new Apple TV style conveys the company’s intention to create a clear, vivid, and cinematic brand while preserving the elegance associated with everything Apple does.
Font and Colors
The identities of both brands are based on Apple Inc.’s corporate identity, which draws on the image of an apple falling on the head of physicist Isaac Newton. This is a symbol of insight, a sudden, ingenious idea. On the other hand, the apple is related to Adam and Eve. In biblical history, it refers to the understanding of something new. Medieval alchemists also considered this fruit the embodiment of knowledge because its core, when cut, resembled a mystical five-pointed star.
The streaming service and media players inherited this emblem from the parent company. All other Apple-branded products use the same mark.
The word “TV” to the right is in bold, in the San Francisco Compact. This typeface is specifically designed for the Apple Watch, featuring clean lines and symmetry. The spacing between letters is wide enough. There are no serifs, and all strokes are approximately the same thickness. In the case of Apple TV+, the label is appended with a “+” symbol.
All logos use minimalist color schemes. The designers opted for a monochromatic design, featuring black elements against a white background.
FAQ
What is the green camera icon on Apple TV?
The green camera icon on Apple TV indicates that SharePlay or a phone call is in progress. SharePlay lets you watch movies, listen to music, or use apps with others during a FaceTime call. The green icon indicates that your device’s camera is in use for this purpose.
There are other icons, too:
- Orange dot: Your microphone is active, like Siri or voice dictation.
- Blue arrow: Location services, such as when apps require your location, are used.
These icons inform you about your device’s activities and help you manage your device’s privacy settings.
How much is the Apple TV app?
The app is free to download and use on iPhone, iPad, Mac, Apple TV, and some smart TVs. It allows you to access content from various streaming services, buy or rent movies and TV shows, and watch Apple TV+ content.
Apple TV+ costs $9.99 per month. It gives access to the full library of original series and movies, which you can stream simultaneously on up to six devices.
The brand offers Apple One, which bundles Apple TV+ with Apple Music, Apple Arcade, and iCloud storage at a discount. This allows users to choose a plan that suits their entertainment and storage needs.
Where is the symbol on Apple TV?
The Apple TV symbol is located on the front of the set-top box, centered directly. It is shiny black, making it easy to see and recognize. This design helps you quickly identify the device as part of the brand. The symbol stands out and enhances the device’s sleek look. This placement and design choice underscore the brand’s attention to detail and its commitment to crafting attractive, functional devices that enhance a stylish home entertainment experience.
What is the Apple TV icon?
Apple TV’s main logo is an image of a bitten apple. This symbol is used across all the brand’s products and services. It represents the brand’s identity and is recognized worldwide.
The icon signals high quality and is on the device, packaging, and the app. Consistently using this symbol across different platforms helps maintain a strong brand identity and ensures users can easily recognize and trust the brand’s products.