Ateez Logo PNG
The group’s mission is to connect Korea with the rest of the world, says the Ateez logo. First of all, the boy band is focused on the idea and the global goal of the team, which is much more important than the musicians’ personalities.
Ateez: Brand overview
| Founded: | 2018–present |
| Founder: | KQ Entertainment |
| Headquarters: | Seoul, South Korea |
| Website: | ateez.kqent.com |
Meaning and History
KQ Entertainment had plans to create another youth group after a representative of the multimedia company studied a letter with a sample of Kim Hongjoong’s recording. The young man admired their first group called Block B and wrote that he wanted to become their trainee. His talent turned out to be unique, and the management organized a music team especially for him, making Kim the leader. For half a year, he was the only representative of the band until Yunho joined him. A year later, Mingi (from Maroo Entertainment), Wooyoung and Yeosang (from Big Hit Entertainment), Jongho (from TOP Media) came. Then Seonghwa and San were invited.
Before the official launch, the boy band was called KQ Fellaz. Ateez it became later, just before its debut. To quickly promote and support the group, the organizer first posted on YouTube channel KQ Fellaz Performance Video I, where all eight members danced to the track Pick It Up by Famous Dex. It was the start of their musical career and the first introduction to the public.
Shortly after that, the KQ Fellaz American Training pre-launch video premiered. It told the story of how the young people traveled to Los Angeles, California, to gain experience in dancing. The group had a ninth contender, Lee Junyoung, but he didn’t make the main roster. At the end of the trip, the guys recorded the single From.
Then a project was launched with three teasers, the second of which revealed the future name of the male musical group. It became the basis for the logo. Their show Code Name Is Ateez took place on Mnet in the second half of July. In October, the band released their debut album and music videos for the songs Treasure and Pirate King. With the right promotion campaign, they became popular immediately.
The sign of personal identity consists of the name because it is informative, advertising, and well-remembered, which is extremely important for show business. That is why the founders chose the word “Ateez,” which is understandable for the audience. It is capitalized and has no serifs.
The feet of the letters are flat and smooth, and the letters themselves have an oblique shape as if written in italics. But at the same time, the characters look ordinary – printed, wide, without any extravagant design. Only the orange color is bright. At the top is a wide stripe. It, too, has a diagonal slant, demonstrating the integrity of the team and its unbreakable ideological orientation. The boy band in the full composition gives the listeners joy, positive, bright impressions, and in unison, in a single burst.
Ateez: Interesting Facts
Ateez, a South Korean boy band created by KQ Entertainment, has made a big splash in the music world since they started in 2018. Their intense performances, distinct music, and captivating stage presence attracted a global fanbase called “ATINY” (a mix of Ateez and Destiny).
- Beginning and Band Members: They launched on October 24, 2018, with eight members: Hongjoong, Seonghwa, Yunho, Yeosang, San, Mingi, Wooyoung, and Jongho. Each one adds his skill, making their shows rich and varied.
- What’s in a Name: Their name, Ateez, short for “A TEEnager Z,” reflects their goal to create music that speaks to teens and young adults, full of energy and youthfulness.
- Starting on TV: Before debuting, they appeared on a reality show, “KQ Fellaz American Training,” filmed in Los Angeles in May 2018. This show showed fans the preparation that goes into their polished acts.
- Big Debut: Their first album, “Treasure EP.1: All to Zero,” with songs “Pirate King” and “Treasure,” marked a strong start. It introduced their lively performance style and pirate theme.
- Worldwide Popularity: Soon after debuting, Ateez went global, touring Europe, North America, and Australia, showing their music resonates across borders.
- First Win: They won their first music show with the song “Answer” from “Treasure Epilogue: Action to Answer” on M Countdown on January 9, 2020. This was a big achievement, rounding off their “Treasure” series successfully.
- Dance Creativity: Yunho, San, and Wooyoung, in particular, contribute to their dance routines, ensuring their moves match their music and storylines.
- Cultural Role Models: In July 2020, the Korea Tourism Organization named Ateez ambassadors for Korean culture and tourism, recognizing their influence in promoting Korea globally.
- Album Storytelling: They’re known for their album series like “Treasure,” which tells a story across its music and videos, drawing fans into a continuous adventure.
- Social Media Strategy: Their effective use of social media has significantly contributed to their global fame, engaging a dedicated community of fans online.
Ateez’s journey is characterized by fast rise, international success, and a strong bond with fans everywhere. Their dedication to powerful performances and impactful music makes them stand out in K-pop.
Font and Colors
The emblem uses the Akira Expanded typeface – wide, smooth and geometric. Each letter has clear outer and inner corners. The brand palette is monotonous. It consists of a combination of orange (letters, band) and white (background). Sometimes a black and white version is used.
Ateez color codes
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
