Ateez Logo PNG
According to the Ateez logo, the group’s mission is to connect Korea with the rest of the world. First of all, the boy band focuses on the idea and the team’s global goal, which is much more important than the musicians’ personalities.
Ateez began in 2016 with a handwritten letter, when Kim Hongjoong sent a demo to KQ Entertainment and asked to become a trainee. The small Seoul agency accepted him, making him its first official trainee. Yunho joined six months later, followed by Seonghwa, Yeosang, San, Mingi, Wooyoung, and Jongho. Some had trained elsewhere, including BigHit Entertainment, TOP Media, and Maroo Entertainment.
In late 2017, Hongjoong, Mingi, Wooyoung, and Jongho appeared on Mix Nine. On May 18, 2018, KQ released “KQ Fellaz Performance Video I,” showing all eight members together for the first time. The group then trained in Los Angeles at Millennium Dance Complex for the web series KQ Fellaz American Training. On July 3, Hongjoong’s song “From” was released, and the name Ateez, short for “A Teenager Z,” was revealed.
Ateez officially debuted on October 24, 2018, with the EP Treasure.1: All to Zero and the singles “Pirate King” and “Treasure.” The album reached No. 7 on Gaon and No. 12 on the Billboard U.S. World Albums chart. In 2019, the group quickly expanded the Treasure series, signed with RCA Records, and won new-artist and fan-voted awards at the Seoul Music Awards, Golden Disc Awards, and MAMA.
In 2020, Ateez became Korean culture and tourism ambassadors, and Zero: Fever Part. 1 earned platinum certification. Kingdom: Legendary War followed in 2021, and in 2022 they toured globally, appeared at the Grammy Museum, and reached million-seller status with The World EP.1: Movement. The World EP.Fin: Will topped the Billboard 200 in 2023. In 2024, Ateez became the first K-pop boy group to headline Coachella and later headlined Mawazine.
Meaning and History
KQ Entertainment planned to create another youth group after a representative of the multimedia company reviewed a letter containing a sample of Kim Hongjoong’s recording. The young man admired the first group, Block B, and wrote that he wanted to become a trainee there. His talent proved unique, and management organized a music team specifically for him, appointing Kim as leader. For half a year, he was the band’s only representative until Yunho joined him. A year later, Mingi (from Maroo Entertainment), Wooyoung and Yeosang (from Big Hit Entertainment), Jongho (from TOP Media) came. Then Seonghwa and San were invited.
Before the official launch, the boy band was called KQ Fellaz. Ateez became later, just before their debut. To quickly promote and support the group, the organizer first posted on the YouTube channel KQ Fellaz Performance Video I, in which all eight members danced to the track “Pick It Up” by Famous Dex. It was the start of their musical career and their first public introduction.
Shortly after that, the KQ Fellaz American Training pre-launch video premiered. It told the story of how the young people traveled to Los Angeles, California, to gain dance experience. The group had a ninth contender, Lee Junyoung, but he didn’t make the main roster. At the end of the trip, the guys recorded the single From.
Then a project was launched with three teasers, the second of which revealed the future name of the male musical group. It became the basis for the logo. Their show, Code Name Is Ateez, aired on Mnet in the second half of July. In October, the band released their debut album and music videos for the songs “Treasure” and “Pirate King”. With the right promotion campaign, they became popular immediately.
The sign of personal identity consists of the name because it is informative, advertising, and well remembered, which is extremely important in show business. That is why the founders chose the word “Ateez,” which is easy for the audience to understand. It is capitalized and has no serifs.
The feet of the letters are flat and smooth, and the letters themselves have an oblique shape as if written in italics. But at the same time, the characters look ordinary, printed, wide, without any extravagant design. Only the orange color is bright. At the top is a wide stripe. It, too, has a diagonal slant, demonstrating the team’s integrity and unbreakable ideological orientation. The boy band in the full composition gives listeners joy, positive, bright impressions, and, in unison, a single burst.
Font and Colors
The emblem uses the Akira Expanded typeface, wide, smooth, and geometric. Each letter has clear outer and inner corners. The brand palette is monotonous. It consists of orange (letters, band) and white (background). Sometimes a black-and-white version is used.