Audi is a legendary German car manufacturer. The company was founded in 1909. The company is headquartered in Ingolstadt. In 1932, major changes took place. The company became part of the automotive concern Auto Union GmbH.
Meaning and History
Today Audi is an independent division of Volkswagen AG. Manufacturing plants are located on all continents. The factories produce crossovers, convertibles, as well as medium, executive, and business class cars. The Audi logo has changed frequently. You will find out how it was now.
The first Audi logo appeared in 1909. The pre-launch version of the logo was directly related to the name of the company created by August Horch. Translated from German, the surname of the founder of the company means “listen.” Business partners of August Horch proposed an original version – a translation of the surname into Latin. In the imperative mood, Audi means to listen. This name was reflected in the first version of the logo. This is beautiful diagonal lettering. The emblem is made in dark gray. There is nothing extra in it.
In 1909, a radically new solution was developed. After the automobile company’s registration, a logo appeared, designed in strict black and white colors. The emblem consisted of several iconic elements. It is a black triangle, inside which you can see the company’s name, executed in white. The triangle has a hemisphere and a unit at the top. What did the founder of the company want to say by this? The fact that Audi cars are at the forefront of the market.
1909 – 1932
During this period of the enterprise’s activity, the logo practically did not change. The only difference from the previous version is that the company name is written in a different font. The rest of the elements remain the same. The first place is given to German cars on the podium. They combine impeccable quality and an increased level of comfort.
1932 – 1949
In 1929, the world economic crisis began. Due to the general lack of money, Audi cars were practically not bought. In 1932, an important event happened. The four companies Horch, Wanderer, DKW, and Audi, merged into one. Thus, the automotive concern Auto Union AG appeared. The old logo has become irrelevant. A new version has appeared – four rings with brand emblems connected. This logo symbolized the unity of the four companies and the tremendous strength of the union.
1949 – 1969
At the beginning of this period of activity of the German concern, the logo has changed significantly. It was simplified. The partners’ emblems were removed from the rings. Instead, a black rectangle appeared on the logo, crossing all the circles in the middle. An inscription was made inside the rectangle. This is the name of the concern – Auto Union, issued in white on a black background. Thus, the co-founders of the company wanted to show the power of their union.
This year NSU Motorenwerke AG joined the concern, producing motorcycles and cars. The designers changed the logo again. The four rings connected disappeared. Instead, a large black rectangle appeared. It bore a white Audi NSU lettering. This logo did not last long.
1969 – 1995
This is a new period in the development of the automotive company. In 1965, the company came under the control of Volkswagen. Since that time, the factories have produced cars under the old Audi brand. The old logo had to be changed. The new decision symbolized confidence and strength. It was presented in the form of four rings joined together. But there were also significant changes: the blue color of the rings, the absence of the company name.
During this period, another unique logo was developed. It is a horizontal black oval. Inside such a geometric shape, the Audi lettering was made. The inscription is designed in a rather unusual way. Attention is drawn to such moments: a non-standard font, bold white letters, and a rounded letter d.
1978 – 1995
In 1978, a striking logo was developed that cannot be overlooked on the car. The black color changed to red. The old white lettering remains. A notable element of the logo is a thin white and red outline. The new logo of the automotive concern was visible from afar. White and red are a traditional combination associated with courage, activity, and energy. This is the ideal solution for a company that is developing and striving for new achievements.
1995 – 2009
In 1995, the designers developed an unusual version of the logo, thought out to the smallest detail. They combined the two previous solutions and simplified them. Instead of blue rings, three-dimensional silver rings appeared. Below them is the Audi lettering. These are bright red letters that attract attention. The designers have tried and balanced the massive inscription with thin silver rings. The original logo was liked by the co-founders of the company and existed until 2009. It harmoniously combines exclusivity and elegance.
2009 – 2016
In 2009, the designers decided to change the logo slightly. The company name was moved from the center to the lower left. The inscription has decreased. Silver rings have changed. Their size has also increased. Silver rings took center stage. These elements symbolize the unbreakable unity of the four founders of the renowned automotive concern.
2016 – present
In 2016, designers drastically simplified the Audi logo. The 3D elements are gone. Legendary rings, connected, have changed their color. Now they are not silver, but black. There are no additional inscriptions. The original logo of the car manufacturer looks stylish and concise.
In 2017, information appeared on the Internet that the German concern had patented two new emblems. Experts speculate that this is due to the emergence of electric cars and luxury models from Audi. They are characterized by luxury, improved performance, and uniqueness. The first version of the logo is two pairs of black half-rings connected. And the second option is rings with no weaves. In both cases, the emblems remain recognizable and associated with Audi.
Font and Colors of the Emblem
The logo of major automotive concern has constantly been changing. The font has always had unusual spelling options for the letters A and D.
The color scheme also changed. At first, it was black, white, and blue, and then red was added. In 1995, designers introduced a new idea – silver metal rings. With the help of such solutions, the developers demonstrated the company’s reliability and professionalism.
Today the Audi logo is in black. Rings connected reflect the rich history of the company and are associated with high quality. This emblem on a car’s radiator grille is recognized all over the world!