Audi Logo

Audi LogoAudi Logo PNG

The combination of the car’s best qualities symbolizes the Audi logo. Speed, maneuverability, ease of control, and minimum fuel consumption make the car a champion everywhere. The emblem also indicates 24/7 owner support.

Audi: Brand overview

Audi is a legendary German car manufacturer headquartered in Ingolstadt. Founded in 1909, Audi underwent major changes in 1932. It became part of the automotive concern Auto Union GmbH. Today, Audi is an independent division of Volkswagen AG. Manufacturing plants are located on all continents. The factories produce crossovers, convertibles, and medium, executive, and business-class cars.

Meaning and History

Audi Logo History

The basis of the Audi logo is four rings lined up in one row and superimposed on top of the other. They are white or black, depending on the background. The simple yet iconic emblem represents the automotive brand worldwide. There are three ring thicknesses: Audi Rings Standard, Audi Rings Medium, and Audi Rings Light. They are not tied to specific car models. The main thing is that they stand out well and blend with the typography.

What is Audi?

Audi is a luxury car brand from Germany. It belongs to the company of the same name, which is based in the Bavarian city of Ingolstadt and competes in terms of sales with other luxury car manufacturers: Mercedes-Benz and BMW. Audi factories are located in 10 countries around the world.

1909 (pre-launch)

Audi Logo 1909 (pre-launch)

The first Audi logo appeared in 1909. The pre-launch version of the logo was directly related to the company’s name, which August Horch created. Translated from German, the surname of the founder of the company means “listen.” Business partners of August Horch proposed an original version – a translation of the surname into Latin. In the imperative mood, Audi means to listen. This name was reflected in the first version of the logo. This is beautiful diagonal lettering. The emblem is made in dark gray. There is nothing extra in it.

1909 – 1910

Audi Logo 1909

In 1909, a radically new solution was developed. After the automobile company’s registration, a logo appeared, designed in strict black-and-white colors. The emblem consisted of several iconic elements. It is a black triangle, inside which you can see the company’s name, executed in white. The triangle has a hemisphere and a unit at the top. What did the company’s founder want to say by this? The fact that Audi cars are at the forefront of the market.

1910 – 1932

Audi Logo 1909-1932

The logo practically did not change during this period of the enterprise’s activity. The only difference from the previous version is that the company name is in a different font. The rest of the elements remain the same. German cars take first place on the podium. They combine impeccable quality with an increased level of comfort.

1932 – 1949

Auto Union Logo 1932-1949

In 1929, the world economic crisis began. Due to the general lack of money, Audi cars were practically not bought. In 1932, an important event happened. The four companies, Horch, Wanderer, DKW, and Audi, merged. Thus, the automotive concern Auto Union AG appeared. The old logo has become irrelevant. A new version has appeared – four rings with brand emblems connected. This logo symbolized the unity of the four companies and the tremendous strength of the union.

1949 – 1969

Audi Logo 1949

A logo of four light gray rings with dark gray outlines was used during this period. Over them was the word “Auto Union” written on a white background between two horizontal stripes.


Audi NSU Logo 1969

NSU Motorenwerke AG joined the company this year, producing motorcycles and cars. The designers changed the logo again. The four rings connected disappeared. Instead, a large black rectangle appeared. It bore a white Audi NSU lettering. This logo did not last long.

1969 – 1995

Audi Logo 1969-1995

This is a new period in the development of the automotive company. In 1965, the company came under the control of Volkswagen. Since that time, factories have produced cars using the old Audi brand. The old logo had to be changed. The new decision symbolized confidence and strength. It was presented in the form of four rings joined together. However, there were also significant changes: the rings’ blue color and the absence of the company name.

During this period, another unique logo was developed. It is a horizontal black oval. Inside such a geometric shape, the Audi lettering was made. The inscription is designed in a rather unusual way. Attention is drawn to such moments: a non-standard font, bold white letters, and a rounded letter d.

1978 – 1995

Audi Logo 1978-1995

1978, a striking logo was developed that cannot be overlooked in the car. The black color changed to red, but the old white lettering remains. A notable element of the logo is a thin white and red outline. The new logo of the automotive concern was visible from afar. White and red are traditionally associated with courage, activity, and energy. This is the ideal solution for a company developing and striving for new achievements.

1995 – 2009

Audi Logo 1995-2009

In 1995, the designers developed an unusual version of the logo, thought out to the smallest detail. They combined the two previous solutions and simplified them. Instead of blue rings, three-dimensional silver rings appeared. Below them is the Audi lettering. These are bright red letters that attract attention. The designers tried to balance the massive inscription with thin silver rings. The company’s co-founders liked the original logo, which existed until 2009. It harmoniously combines exclusivity and elegance.

2009 – 2016

Audi Logo 2009-2016

In 2009, the designers decided to change the logo slightly. The company name was moved from the center to the lower left. The inscription has decreased. Silver rings have changed. Their size has also increased. Silver rings took center stage. These elements symbolize the unbreakable unity of the four founders of the renowned automotive concern.

2016 – today

Audi Logo 2016-present

In 2016, designers drastically simplified the Audi logo. The 3D elements are gone. The connected legendary rings have changed color—now they are not silver but black. There are no additional inscriptions. The car manufacturer’s original logo looks stylish and concise.

In 2017, the Internet revealed that the German concern had patented two new emblems. Experts speculate that this is due to the emergence of electric cars and luxury models from Audi, characterized by luxury, improved performance, and uniqueness. The first version of the logo consists of two pairs of connected black half-rings. The second option consists of rings with no weaves. In both cases, the emblems remain recognizable and associated with Audi.

Audi: Interesting Facts

Audi, a German luxury car maker, is part of the Volkswagen Group and is famous for its cutting-edge designs and technology. Their motto, “Vorsprung durch Technik,” translates to “Progress through Technology.”

  1. Beginnings: Audi was started in 1909 by August Horch. After a trademark issue, “Horch,” which means “listen” in German, was changed to “Audi,” the Latin word for listen.
  2. Four Rings Logo: The Audi logo’s four rings represent the 1932 merger of four car companies: Audi, DKW, Horch, and Wanderer, forming Auto Union AG, Audi’s predecessor.
  3. Quattro System: In 1980, Audi introduced the Quattro all-wheel drive, making a big impact on luxury and performance cars. The system proved its worth in racing and set new standards for vehicle traction.
  4. Racing Success: Audi has won many times at the 24 Hours of Le Mans race, proving their cars’ performance, reliability, and efficiency.
  5. Innovative Tech: In 1994, Audi introduced aluminum space-frame technology with the Audi A8. This method reduces the car’s weight but keeps it strong, boosting performance and fuel economy.
  6. Electric Cars: Audi’s e-tron series marks its move towards electric vehicles (EVs), with the e-tron SUV being its first mass-produced electric car.
  7. Self-Driving Cars: Audi is also exploring autonomous driving. The Audi A8 was the first car to offer Level 3 self-driving tech, showing Audi’s dedication to innovation.
  8. Luxury Meets Performance: Audi is known for merging luxury with power. Its RS models, made by Audi Sport GmbH, provide a high-performance drive without skimping on luxury.
  9. Worldwide Operations: Audi has factories in many countries, including Germany, Hungary, Belgium, Mexico, and China, allowing them to serve customers globally.

Audi stands out for continuously innovating and setting new standards in technology, performance, and design, offering drivers an exceptional experience.

Font and Colors

Audi Emblem

The logo of a major automotive concern has constantly changed. The font has always had unusual spelling options for A and D.

The color scheme also changed. At first, it was black, white, and blue, then red was added. In 1995, designers introduced a new idea—silver metal rings. Such solutions helped the developers demonstrate the company’s reliability and professionalism.

Audi Symbol

Today, the Audi logo is in black. The connected rings reflect the company’s rich history and are associated with high quality. This emblem on a car’s radiator grille is recognized worldwide!


Does Audi have a new logo?

Yes, the company has updated its logo. The brand has introduced a new version of its iconic interlocking rings. Following modern graphic design trends, this new design moves away from the previously raised edges and takes on a flat, two-dimensional look.

The original interlocking ring logo has undergone several changes. The most noticeable change occurred when the rings took on a silvery, three-dimensional appearance. The latest update removes the raised edges, creating a cleaner, flatter screen. The move towards 2D design is part of a wider trend among many brands toward simplicity and minimalism.

Is a BMW or Audi better?

The choice depends on what you value in a car.

Audi is known for its luxurious and comfortable interiors. The brand uses quality materials and advanced technologies to make its cabins stylish and comfortable. Audi is a strong contender if you prefer a refined and cozy interior.

BMW focuses on performance. The brand offers engines designed to deliver an exhilarating driving experience. If you enjoy sporty, dynamic driving with precise handling, BMW’s focus on performance may be more appealing.

What does the Audi emblem represent?

The emblem with four intertwined rings symbolizes the merger of the four companies that formed Auto Union AG. Each ring represents one of the parent companies: Audi, DKW, Horch, and Wanderer. The rings symbolize their unity and strong connection.

The merger occurred during economic troubles, helping these companies survive in the auto industry. The four rings now symbolize cooperation, strength, and shared history. Although the brand has evolved, the logo remains a reminder of its origins and the unity of its founders.

Why is the Audi logo four rings?

The logo with four interlocking rings commemorates the formation of Auto Union AG. Each ring represents one of the founding companies: Wanderer, Horch, DKW, and Audi. These rings show their unity and cooperation.

Creating Auto Union AG was a crucial step in difficult economic times. This allowed these companies to pool their strengths and resources. This emblem has remained a strong symbol throughout the brand’s history. It symbolizes the brand’s origins and the strong partnership of its founders.

What do the four rings in Audi’s logo represent?

The four rings in the logo symbolize the unity of the four founding companies: Audi, DKW, Horch, and Wanderer. Each ring represents one of these companies, which merged to form Auto Union AG.

This merger helped the companies pool their strengths and resources during difficult economic times, ensuring their survival and success. The rings symbolize their unity and commitment to excellence and innovation. The logo remains a powerful symbol of the brand’s origins and heritage.