Aveda Logo PNG
The brand emblem is an example of harmony and completeness. The sign insists: for an excellent result, only preparations and cosmetics under the Aveda logo are enough. For each client on the shelves, you can choose the right kit.
Aveda: Brand overview
| Founded: | 1978 |
| Founder: | Horst Rechelbacher |
| Headquarters: | Minnesota, United States |
| Website: | aveda.com |
Meaning and History
Although the company logo was not immediately adopted, it never changed. The same variant has always been used, thanks to which the brand quickly gained worldwide recognition. Moreover, according to the concept, the brand has a natural balance and enormous natural energy, which it shares with consumers. This is what the designers reflected. The visual identification mark came out complex but very significant.
What is Aveda?
Aveda – a cosmetics corporation from the USA. It manufactures products for hair, face, and body care and also owns specialized institutes where it teaches massage and the basics of cosmetology. The company was founded by Horst Rechelbacher in 1978. It now belongs to Estee Lauder Companies and is located in Minneapolis, Minnesota.
Aveda: Interesting Facts
Aveda Corporation is all about making beauty products in a way that’s good for people and the planet. It was started in 1978 by Horst Rechelbacher, who was inspired by the healing traditions of India.
- The Start: Horst Rechelbacher founded Aveda to make healthy products for people and to be kind to the Earth.
- Eco-Friendly: Aveda was one of the first to focus on not harming the environment. They use organic stuff and recycled materials for their products and packaging.
- Natural Ingredients: They pick plants and flowers worldwide for their products, which improves the products and helps the planet.
- Animal-Friendly: Aveda doesn’t test on animals and has many vegan products, meaning they don’t use animal products.
- Green Packaging: Green Packaging was the first beauty company to use packaging made entirely from recycled materials, which helps reduce waste.
- Helping the Earth: Aveda raises yearly money to clean up water worldwide, showing that it’s serious about protecting the environment.
- Inspired by Ayurveda: Their products are based on Ayurveda, an ancient Indian way of healing that focuses on balance and wellness.
- Teaching Beauty: Aveda also has schools that teach people how to do hair and skin care in a way that’s healthy and mindful of the environment.
- Natural Hair Color: They’re leading the way in making hair dye from plants instead of harsh chemicals, which is better for you and the Earth.
- Working Together for Good: Aveda partners with salons, spas, and stores worldwide to make a bigger impact on improving the world.
Aveda shows that great beauty products can be made without hurting the environment or animals. They’ve been doing this for a long time and have many fans because of their commitment to being eco-friendly and ethical.
Font and Colors
Laconic elegance is what the logo conveys. The inscription itself plays the role of graphic elements. It is composed in such a way as to demonstrate the balance of beauty and harmony. Both A’s are identical to the inverted V shape because they don’t have an inner bar. Instead of horizontal stripes, dots are used that are completely black. This design trick made the logo truly personal.
All letters in the logo are in upper case. They are written in a non-standard typeface from the Sans Serif category – chopped, straight, with sharp corners. The letter “V” is depicted as a sign of victory, and the two “A” s mirror each other. The black and white palette adds austerity, confidence, and classic sophistication to the logo.
Aveda color codes
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
